USING TWITTER FOR BUSINESS
Frederick Chamber of Commerce
New Media & Technology Conference
February 19 2010
SO YOU’RE ON TWITTER… NOW WHAT?
What is Twitter?
How do I know if it’s working?
WHAT IS TWITTER?
Twitter is a microblog.
People type short, 140 character posts, called
If you follow someone on Twitter, their tweets
show up in your timeline.
When people follow you, your tweets show up in
Posts show up chronologically in real time.
Tweets can include pictures, links to Web sites,
Twitter helps p p (p
p people (potential customers, ,
clients, partners) get to know you in a relaxed,
It’s t j t b t how many f ll
It’ not just about h followers you
have… interaction is key!
Tweet about things others would find interesting.
Become a resource for your followers.
Be sure to add a picture to your profile. People
want to know more about you – a picture really
k b i ll
helps them connect with you.
TWITTER RULES OF THE ROAD
Common terms and definitions:
Tweet – a post, an entry.
Retweet (RT) – when a tweet is forwarded.
H ht (#) – A l b l for a tweet so others can find it
label f t t th fi d
easier. Also an easy way for you to search for a tweet.
#FredNMT is the hashtag for anyone tweeting about
FollowFriday (#FF) – how you recommend people to
others on Twitter. (also written #FollowFriday)
Direct Message (DM) – a way to privately talk to
someone. DMs don’t show up in any public timeline.
You can only DM someone who is following you.
MORE TWITTER RULES OF THE ROAD
Don’t tweet private or sensitive information. Use
Some people auto follow anyone who follows them
Others follow only those who are in the same field or
interest them. Auto-follows aren’t necessarily a good
idea – you may wind up following questionable
Don’t send your tweet more than twice, or you risk
annoying your f ll
Use “please RT” sparingly in your tweets.
Your tweets should be valuable to your followers, not
blatant sales messages. 6
Hands-on exercise: You may want to follow:
Log in now at @ fredcochamber /
Follow a few people @FrederickCoMD
sitting next t you.
itti t to @FredCoOED
Post a tweet with the @frednewspost
conference hashtag @MdBiz
@ hi t t
Send an @ reply to
someone in this room @FredrkMemorial /
@ y p
@dynport / @AprilFin
GETTING STARTED (CONTINUED)
Monitor your Twitter account at least daily
Check for @ replies
Check for DMs
Unless you change your Twitter settings, you will get an e-
U l h T itt tti ill t
mail when you receive a DM, but NOT for @ replies
MAXIMIZING YOUR TWITTER TIME
How to find and be found on Twitter
Put your Twitter username on all your print and
electronic media: Web site, business cards, fliers, etc.
Offer useful content consistently
Search for people or businesses in your field. Follow
them, and also look at who they follow and who
f ll th
Don’t pay anyone who promises to get you followers!
How to search on Twitter:
In the right column of the
Twitter page, there is a
search box. Type in a
person’s name or a subject 9
to see the relevant Twitter
BUSINESS TO CONSUMER (B2C)
Make a list of who might find y
g your services or
products useful and follow them.
Don’t stop with the end-user. What are the related
fields? Who else might be interested? Don’t forget the
Use Twitter to listen to your client’s needs. What
are their pains? Tweet about those questions,
Use different types of media: video documents,
BUSINESS TO CONSUMER (B2C)
Use Twitter to drive traffic to your blog or y
y g your
Web site. Post your updates to Twitter with a
link. Make sure your information is valuable and
not a sales pitch!
Share helpful or interesting information, even if
you didn’t create it. Generosity is good!
Be professional at all times. Never bash your
competition and don’t use inappropriate language.
Provide lots of valuable, free information.
P id l f l bl f i f i
BUSINESS TO BUSINESS (B2B)
Readers expect at least some evidence that y
Automated feeds, postings and replies are a good way
to lose followers
No matter how regulated you are (SEC, FDA,
etc.), there’s always something to tweet about.
Business people are people too!
B2B – WHAT YOU CAN TWEET ABOUT
Sources sought notices, requests for proposals, etc.
If you’re looking to partner with other businesses, put
it out there!
Jobs at your company
Area job fairs or training opportunities
B2B – MORE YOU CAN TWEET ABOUT
The bottom line:
Examine your goals, and tweet about
things that help you get there.
SOME FINAL TWITTER TIPS
Have some goals before y start. Examples:
g you p
Position your company as a resource/expert
Offer specials/discounts for Twitter followers
Add to the conversation (don’t just broadcast)
h i (d ’ j b d )
Seek to truly help others; the rewards will follow
Ask your audience what they d like to hear about
Track how popular your links are for a better idea
Be a real person, but be wary of sharing
p , y g
potentially controversial content that could harm
M it @ replies and DMs at least d il
li d DM t l t daily. 15
If it’s not one person’s job, it’s no one’s.
Helpful Tools to Improve the Twitter Experience
p p p
TweetDeck – www.tweetdeck.com
HootSuite – www.hootsuite.com
Twhirl/Seesmic – www.seesmic.com
T hi l/S i i
TweetBeep – www.tweetbeep.com
Mobile Apps – search for “Twitter”
URL shorteners – for example, bit.ly
These tools make it much easier to navigate the
Twitter “stream.” Y can:
T itt “ t ” You
Organize people you follow into categories
See DMs at a glance
Receive audio and/or visual alerts for @ replies, DMs
Streamline your Twitter experience
IS TWITTER WORKING FOR YOU?
Measure the value of Twitter to your business.
Do you have more followers?
Are you interacting with your target audience more
Is your voice part of the conversations you wanted to
become involved in?
Have you had inquiries or sales due to your Twitter
Have visits to your Web site or blog increased? Where
are the visitors coming from?
Have you had other positive experiences, such as
QUESTIONS? (AND HOW TO FIND US)
Laurie Luck, KPA-CTP
Smart Dog University, LLC
l i @ td i it
Faculty, Karen Pryor Academy for Animal Training
@smartdogu and @laurieluck
April Finnen, MBA
DynPort Vaccine Co a LLC
D Po t Vacci e Company LLC, A CSC Co a
Associate Director, Communications 19
@dynport and @AprilFin