1. Mobile Camp 2011 @ IIT Madras
MOBILE PAYMENTS
Kartik Chandrasekharan
Product Manager -eBusiness, Citibank
Follow me @ckartik

2. did you know??
 50% of all the parking payments in Croatia are
through mobiles!
 63% of South Koreans make payments using
their cell phones
 2011 mobile commerce payments are estimated
to climb to $86.6 billion
Whoa.. this is real! Come let’s explore
Mobile Camp, IIT Madras 30th January 2011

3. wow! one channel and so many options!!
 IVR
 Premium SMS for content primarily
 Mobile Web (Thin client)
 Native Apps (Thick client)
Modes of
 Message-based systems payment
 Contactless cards
 NFC – tap and pay using mobile
 Windshield transponders
Mobile Camp, IIT Madras 30th January 2011

4. ..and let’s understand the ecosystem
Financial service Merchants and Agents
Customer
Mobile Network Service Network
Operators Providers
Mobile Camp, IIT Madras 30th January 2011

5. ..is NFC the future of mobile payments?
Your mobile phone with an NFC chip
embedded would be your future credit
card!
But why why why?
Mobile Camp, IIT Madras 30th January 2011

6. Citi Tap and Pay
 Citi’s contactless payment
pilot at Bangalore, India in
2009 in association with Nokia,
MasterCard & Vodafone
 Nokia 6212 doubled up as the
credit card; Terminals and NFC
technology applications
supplied by ViVOtech
 Number of customer requests
received: 3,948
 Number of phones sold: 3,141
 Number of “Tap and Pay”
transactions: 43,527
 Value of purchases made: INR
26.04 M
 Number of merchants: 250
Mobile Camp, IIT Madras 30th January 2011

7. ..NFC’s challenges and work-around
 Pesky NFC chip enabled phone!!
 Merchants to have a separate device that can
receive communication
Game-changer!
DeviceFidelity: NFC chip on a microSD card..
This means that you too can tap and pay if
you have a micro SD card slot.. You don’t
need to change your phone..(but do you
have 2 SD slots!?!)
Mobile Camp, IIT Madras 30th January 2011

8. ..so what’re we doing about this whole stuff?
the eco-system!
Mobile Camp, IIT Madras 30th January 2011

9. how’s it all stitching together ?
Internet of Things Cloud Computing Consumer spending
When you are heading for your breakfast, your mobile would pop up a message
telling you the amount of milk that you need to drink.. this would be based on
the workout that you did in the morning (your treadmill will talk to mobile).. also
your mobile would tell you the amount of milk that you need to order based on
stock available on the refrigerator (mobile talks to refrigerator)..also your phone
would give you an option of paying for the same by just clicking a button on
your mobile or even your watch!! - a sample use case
Mobile Camp, IIT Madras 30th January 2011

10. Thank You
The views expressed here are personal and do not reflect those of my organization