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Through monitoring online conversations, B2B executives can learn of changing needs and emerging opportunities that can fuel new offerings and practice areas to drive new revenues for the organization.

Published in: Business, Technology
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  • The impact of social media is now not just left towards creating a social network but also used by many online education institutes to spread awareness and knowledge on social mediums like Facebook and Myspace.
    Regards,
    Graham,
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  • Hello Christina,
    Do you happen to have any quantifiable benefits for the use of social media for B2B's? It seems like businesses are finding it difficult to measure their ROI. Any good business examples in mind?
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  • -91% of B2B marketers use content marketing

    -82% of businesses use content marketing to increase engagement at the top of the funnel - for B2B lead generation

    -The top four content marketing strategies are social media, articles on the company website, newsletters and blogs

    For more, read here:

    http://hub.productworld.com/bid/286723/B2B-Lead-Generation-top-content-marketing-strategies
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