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The Future of Video
🎉 10 Year Anniversary
10 years ago
What was happening in the world?
Justin Bieber was 12
Launched 1 year later
What was changing with technology?
I was a film graduate
Pre-2006 / Encode on your own
Encoding done for you
What were the new behaviors?
Price
# of videos
Low quality user generated videos
How did these new behaviors
effect business?
Wistia was private video sharing
Businesses were not making
videos for the web
The last 5 years
What’s happening in the world?
Bieber at 18Justin Bieber in jail
What was changing with technology?
What were the new behaviors?
Number ofpeople making high quality videos
How did these new behaviors
effect business?
Viral videos
Explainer videos
Content Marketing videos
Product Launch videos
Recruiting videos
Video became a marketing element
What’s next?
What’s happening in the world?
What is changing with technology?
360 video go pro rig
What will the new behaviors be?
Snapchat
Facebook Live Periscope
People are creating amazing
authentic videos
Comfort being on camera
Comfort shooting videos
How will these new behaviors
effect business?
Everyone across the organization
is making videos
Training
Enget Dang
Sales
Alex Dunn
Internal Communication
Customer Support
😭 A Wistia Customer Cancelled
What could we improve?
“Absolutely nothing. I’m just not using video
in my biz, anymore. Boohoo!!”
Conor Pendergrast
“Loved the video!!!
I’m prepared to crown you the king of
the world.”
- Conor’s Customer
Partnerships
Authentic videos for
smaller audiences
Our Mission
Make Business more Human
We can’t wait for the next 10 years!
Thank You!
Brendan Schwartz

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The Future of Video - WistiaFest