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SearchLove Boston 2018 - Chris Savage - The Future of Video is One to One

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The way that videos are created is changing at an incredible rate, and very quickly your budgets and strategies for marketing with video will be flipped upside down. It's no longer about going viral; the game is about who can empower and trust their team to get scrappy, creative, and authentic in their video production. In this talk, Chris is going to be walking through the trends, empowering you with tools to change your workflows, and helping you recalibrate how to think about where and how you should be using video in your marketing.

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SearchLove Boston 2018 - Chris Savage - The Future of Video is One to One

  1. 1. The future of video is one to one
  2. 2. Hi. I’m Chris. @csavage
  3. 3. A prediction
  4. 4. Every person in this room will make video for work every week By 2020:
  5. 5. 12 years ago
  6. 6. What was happening in the world?
  7. 7. Justin Bieber was 12
  8. 8. Launched 1 year later
  9. 9. What was changing with technology?
  10. 10. I majored in film and video
  11. 11. Pre-2006 / Encode on your own
  12. 12. Encoding done for you
  13. 13. What were the new consumer behaviors?
  14. 14. Price # of videos
  15. 15. Low quality user generated videos
  16. 16. How did these new behaviors effect business?
  17. 17. Wistia was private video sharing
  18. 18. Businesses were not making videos for the web
  19. 19. The last 6 years
  20. 20. What’s happening in the world?
  21. 21. Bieber at 18Justin Bieber in jail
  22. 22. What was changing with technology?
  23. 23. What were the new consumer behaviors?
  24. 24. Number of people making high quality videos
  25. 25. How did these new behaviors effect business?
  26. 26. Product launch video
  27. 27. Explainer videos
  28. 28. Content Marketing videos
  29. 29. Recruiting videos
  30. 30. Video became a marketing element
  31. 31. Price # of videos
  32. 32. Professional videos for small audiences
  33. 33. • ]
  34. 34. • ]
  35. 35. Video is being used everywhere in the funnel
  36. 36. Where are we now?
  37. 37. What’s happening in the world?
  38. 38. What is changing with technology?
  39. 39. Portrait Mode
  40. 40. • Iphone / Pixel / Etc
  41. 41. What will the new consumer behaviors be?
  42. 42. Normal people are making videos every day
  43. 43. How will these new behaviors effect business?
  44. 44. This is the beginning of something new
  45. 45. 0 175 350 525 700 2010 2011 2012 2013 2014 2015 2016 Videos created by Wistians per year
  46. 46. 0 1,750 3,500 5,250 7,000 2010 2011 2012 2013 2014 2015 2016 2017 2018 Videos created by Wistians per year
  47. 47. Over 300k videos created with Soapbox
  48. 48. Pitching a prospect
  49. 49. Following up
  50. 50. Quick Thank Yous
  51. 51. Buying homes
  52. 52. Soapbox video example
  53. 53. The most active user created 1,200 videos since January
  54. 54. Soapbox Station
  55. 55. Everyone will become video producers
  56. 56. Use video across your entire funnel Use emotion to motivate action Try making videos. It’s easier than you think.
  57. 57. Thank you!

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