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April 2018
CJCC
Accelerator Program
Apply before May 31,
to develop and improve your business capacities
and create funding opportunities
1. Overview
2. CJCC Accelerator Program
3. Accelerator Program
4. Fundraising Program
5. Schedule and timeline
6. Target entrepreneurs
7. Application and selection
8. FAQ
Outline
3
7
11
20
27
30
33
39
2
1. Overview
3
Finance
Debt finance – Process, interest, term
and collateral
Equity finance – Investment outreach
Culture
Low tolerance for risk
Policy
Support for startups and SMEs
4
1.1 Gaps in entrepreneurial ecosystem in Cambodia
Entrepreneurs in Cambodia face challenges such as access to finance, business support, human capital, access
to market and etc. CJCC Accelerator Program aims to provide solutions to challenges by collaborating with
Cambodian business associations, talented business owners, Cambodian and Japanese mentors and lecturers,
and a Japanese crowdfunding platform.
Source: (EMC 12.2017)
Infrastructure
Strong area
Innovation and R&D
Regulation and judicial system
Market
Access to information
Human capital
Skilled labour
Business support
Creativity, geographic concentration
Gaps in entrepreneurial ecosystem
5
1.2 Cambodian financial market
Business Life Cycle
Needs for
financing
Own
Fund
Angel
VC
PE
IPO
Limited financing
sources
Startup Early Stage Later Stage Expansion Growth
MFIs
High
Low
Only a few financing schemes exist in Cambodia for Early Stage and Later Stage entrepreneurs
Bank loans
6
The program aims to develop the capacities and provide fundraising opportunities to entrepreneurs
1.3 Background and objectives of the project
Objectives
 Provide fundraising opportunities for
Cambodian startups and entrepreneurs
through a Japanese Crowdfunding Platform
and Cambodian Business Associations
 Develop the business capacity of
entrepreneurs by strengthening their
knowledge, mentoring and providing an
opportunity to approach investors.
Background
 Early Stage and Later Stage entrepreneurs
need practical and individual (peer to peer)
support to grow their businesses, however,
the existing business support schemes are
not sufficient.
 Only a few financing schemes are available
for Early Stage and Later Stage
entrepreneurs in Cambodia
7
2.CJCC Accelerator
Program
 Improve the capacity of qualified
entrepreneurs for fundraising
 Expand the current business of entrepreneurs
 Create business collaboration between
entrepreneurs and existing Cambodian
companies
 Create online and offline fundraising
opportunities through a Japanese
Crowdfunding Platform
 Use the opportunity to pitch to Cambodian
Business Associations
 Learn means of raising funds from individuals
and corporate investors
8
2.1 Objectives of this program?
Key objectives of Accelerator Program Key objectives of Fundraising Program
Objectives of CJCC Accelerator program
 Develop the capacity of entrepreneurs by strengthening knowledge,
mentoring by experts and providing opportunities to approach business
partners
 Provide fundraising opportunities to Cambodian startups and
entrepreneurs through a Japanese Crowdfunding Platform and
partnerships with Cambodian Business Associations
9
This program offers attractive and vital service to develop your business
Fundraising opportunities
Qualified entrepreneurs can benefit from
fundraising opportunities from a
Japanese Crowdfunding Platform and
Cambodia Business Associations
Networking
Business networking opportunities with
Cambodia and Japanese business
professionals
Hands on support
Weekly peer to peer mentoring and
special coaching from mentors and
coaches from Cambodian Business
Associations/ Japanese business
professionals
Practical knowledge
Business lectures by Cambodian and
Japanese business professionals
Community
A comprehensive 8 months training
program with lecturers, mentors,
entrepreneurs and other stakeholders
Visit to Japan
Opportunities to qualified entrepreneurs
(around 3 entrepreneurs) to visit Japan
to join a Crowdfunding fundraising event
and benefit from business matching
opportunities with Japanese companies
2.2 Outcomes of the program
10
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
1. Peer to peer mentoring on a weekly
basis for a 3 months period
2. Intensive business development
lectures
3. Share the challenges experienced
by entrepreneurs with Cambodian
business owners
4. Practice session to pitch the
opportunities to financial specialists
1. Intensive mentoring for fundraising
preparation (marketing and finance) for
selected 10 entrepreneurs.
2. Opportunity for 10 entrepreneurs to
pitch the business to registered business
owners of Cambodian Business
Associations
3. Fundraising opportunity through a
Japanese Crowdfunding Platform (for
around 3 entrepreneurs)
4. Visit to Japan for fundraising and
business matching (for around 3
entrepreneurs)
• Select
entrepreneurs
for the
Accelerator
Program by a
panel comprise
of business
professionals
• Around 10
entrepreneurs
will be selected
• Tuition fee:
USD 500
• Select
entrepreneurs
for the
Fundraising
Program by a
panel including
business
professionals
The main parts of CJCC Accelerator Program to develop business capacities and provide fundraising opportunity
are 1) Accelerator Program 2) Fundraising Program.
2.3 Overall structure of the program
11
3. Accelerator Program
12
3.1 Key activities
Weekly peer to peer mentoring
• Business professionals from various
business sectors monitor on a weekly
basis
Intensive lectures
• Lectures of Cambodian and
Japanese professionals
Proactive practice pitching
sessions for fundraising
• Pithing practice sessions
• Advices from financial specialists to
improve pitching
Share challenges experienced
by entrepreneurs with
Cambodian Business Owners
• Exchange knowledge and experience
with Cambodian business owners
Key activities of the Accelerator Program
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
13
3.2 Weekly peer to peer mentoring
First
Selection
Accelerator Program
(Mentoring)
Second
Selection
Fundraising Program
Weekly peer to peer mentoring
• Mentors are engaged in businesses as these of
the entrepreneurs
• Any number of members from a single team can
attend mentoring sessions
• Mentors mentor the entrepreneurs face to face or
online on a weekly basis
• Mentors represents local and Japanese
partnership business associations
• Entrepreneurs can get advices and coordinate
with mentors to expand the business network
Mentors
(only local or local & Japanese
depending on the entrepreneur
characteristics)
Entrepreneurs
※1 Entrepreneurs can decide the date and place of weekly mentoring depending on the availability of mentors and entrepreneurs
※2 Mentors will be selected during the first selection process depending on the sector of applicants’ business
Mentors
Cambodia-Japan
Business and
Investment
The Young
Entrepreneurs
Association of
Cambodia
Cambodia
Investor Club
Agriculture Health Information Technology
Education Business and Trading Hospitality and Service
Mentor selection
Local Partnership Business Associations
Mentors
Japanese Mentors
Mentoring
TBD
14
First
Selection
Accelerator Program
(Intensive Lectures)
Second
Selection
Fundraising Program
3.3.1 Intensive Lectures – Module and contents
Main modules and content
Finance and financial management
Marketing
Presentation skills
Crowdfunding
• Financial markets in Cambodia
• Startups and SME finance
Access to finance
• Finance and financial management
• Peer to peer mentoring about financial management
• Fundamentals of marketing strategies
• Case studies
• Presentation skills
• Preparation to pitch to investors
• Fundamental of crowdfunding and fundraising
※ Lectures are scheduled to be delivered in English
※ Maximum 3 members from a team can attend the lectures.
※ The contents of modules could be revised without any notice
Team building
• Team building
• HR management
15
Thy Khemra
Director of Risk
Advisory,
Deloitte Cambodia
Co., Ltd.
3.3.2 Intensive Lectures - Lecturers
First
Selection
Accelerator Program
(Intensive Lectures)
Second
Selection
Fundraising Program
Cambodian and Japanese lecturers
Presentation
skills
Finance and
financial
management
Ban Junji
Senior Researcher,
International
Development
Center of Japan.inc
Kaito Miwa
CEO,
NPO e-Education
Satoko, Suzuki
Associate Professor
Graduate School of
International
Corporate Strategy
Hitotsubashi University
Junichiro,
Nakagawa
Fundraising advisory
department manager,
“Ready for”
crowdfunding
CrowdfundingAccess to
finance
Marketing Team building
Kyoko, Yamazaki
Visiting Professor,
Gakushuin Univershity
Consultant for Human
Resource &
Organizational
Development
Director, Japan Society
for Human Resource
Management
16
First
Selection
Accelerator Program
(Special Contents)
Second
Selection
Fundraising Program
3.4.1 Special contents - Module and Contents
Pitching practice
Experience sharing with Cambodian
business owners
Other support
• Crowdfunding success stories
• Challenges faced by successful business leaders in Cambodia
Crowdfunding success stories
• Pitch to financial professionals to practice fundraising
• Obtain feedback to improve business plan and pitching style
• Challenges faced by entrepreneurs
• Q&A session on business operations in Cambodia
• Support start-ups and entrepreneurs in all aspects of this program
by coordinators
Main modules and content
※ Lectures are scheduled to be delivered in English
※ Maximum 3 members from a team can attend the lectures.
※ The contents of modules could be revised without any notice
Pitching practice for
fundraising
17
Kenta Aoki
CEO SUSU
(Entrepreneur)
First
Selection
Accelerator Program
(Special Contents)
Second
Selection
Fundraising Program
Crowdfunding
success
stories
Experience sharing with Cambodian business
owners
Nicolas Polham
Project Manager of
target investment
corporation LTD.
(SME finance
professional)
Sengly Heng
Managing Director
Park Café
3.4.2 Special contents – Lectures
Gordon Peters
Partner,
Mekong strategic
partners
(Financial
Specialist)
Soum Sambath
Executive Director
Cam-Paint
Somethearith Din
Co-founder and CEO,
The Frangipani Villa
Cambodian and Japanese lecturers of special contents
18
3.4.3 Special contents – Program Coordinators
Cambodian and Japanese Program Coordinators
Masafumi Yatabe
Vice President
Deloitte Tohmatsu
Financial Advisory LLC
Chey Virek
Manager of Risk
Advisory
Deloitte Cambodia
Co., Ltd.
Nao Uesaka
Senior analyst
Deloitte Tohmatsu
Financial Advisory LLC
Chiaki Kurosawa
Analyst
Deloitte Tohmatsu
Financial Advisory LLC
SY Vanna
Manager, HRD HUB,
CJCC
IENG Sovath
Deputy Manager,
HRD HUB,
CJCC
CHAN Sophoan,
Biz Training staff,
HRD HUB
CJCC
DEB Sophak,
Biz Training coordinator,
HRD HUB
CJCC
Follow up
CoordinatorsEntrepreneurs
Follow up system with coordinators
• All entrepreneurs can request peer to peer support
from a Program Coordinator
• Program Coordinators will conduct business
diagnostics for entrepreneur’s business and allocate
mentors.
• Each entrepreneur and coordinator will monitor the
progress of entrepreneurs towards goal
• Entrepreneurs can discuss and get the support of
Program Coordinators through our the program
First
Selection
Accelerator Program
(Special Contents)
Second
Selection
Fundraising Program
19
※ The schedule is subject to change
※ 1 course = 60 min ×2 times (except for some special lectures)
3.5 Schedule
Jul 2018 Aug
Week 1 Week 2 Week 3 Week 4
Week
1
Week 2 Week 3 Week 4
Opening
Access to
Finance
Marketing
Exchange
Alumni
Financing
and Financial
Management
Crowdfunding
Presentation
skill
Closing
MonWedSat
Special lecture
of successful
crowdfunding
Pitching
Practice
Presentation for
Crowdfunding
Platform
Second
Selection for
Fundraising
Program
Preparation of
Business Plan
Contest
Week
5
Week 5
Financing
and Financial
Management
F
i
n
a
n
c
i
a
l
M
e
n
t
o
r
i
n
g
Weekly Peer to Peer Mentoring
Marketing
Presentation
skill
Presentation
Coaching
Pitching
Practice
Presentation for
Crowdfunding
Platform
The Accelerator Program operates from July to Sep in 2018. Various contents such as peer to peer mentoring, lectures
and other special contents will be offered during three months.
Sep
20
4. Fundraising Program
21
4.1 Overall contents
Key services available for entrepreneurs qualified during the second selection
※Participating to the Fundraising Program does not guarantee entrepreneurs to collect investments. Pitching Opportunities in Cambodia and
Crowdfunding Challenge are only opportunities of fundraising. Entrepreneurs may be funded only when the judges are willing to invest their business.
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
Intensive mentoring
(Marketing and finance)
• Peer to peer mentoring on marketing
and finance to prepare fundraising
Pitching opportunities with
Cambodian Business Associations
• Pitch to local Business Associations
• Get advices from business professionals
• Network sessions with talented business
managers
Crowdfunding through a
Japanese crowdfunding
platform
• Fundraising opportunities through a
Japanese crowdfunding platform
Note: The opportunity for crowdfunding will be
given for around 3 selected entrepreneurs
Visit to Japan for fundraising and
business matching
• Join a crowdfunding fundraising event in
Japan
• Business matching opportunities with
Japanese companies
• Free round-trip ticket and accommodation in
Japan
Note: The opportunity for crowdfunding will be given for
around 3 selected entrepreneurs
22
4.2 Pitching opportunities with Cambodian Business Associations
• Pitch to Cambodian Business Association
• Get advices from business managers
• Network with talented business managers
• Opportunity for financing if investors are
interested
Pitching opportunities consist of two stages; 1) Preparation for pitching and 2) Actual pitching opportunities for
business owners and professionals from Cambodian Business Associations
Preparation for pitching Pitch for business owners and professionals
• Intensive peer to peer mentoring about
financial planning and marketing
• Mentors are Japanese financial specialist
and marketing professional
• Improve the presentation for pitching
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
(Pitching opportunities)
23
4.3.1 Crowdfunding through a Japanese Crowdfunding Platform
The Fundraising Program create an environment for entrepreneurs for crowdfunding through “Ready for”;
Japanese crowdfunding platform. Japanese individuals, those who are interested in entrepreneurs businesses,
will invest through the crowd finding project.
What is Crowdfunding?
Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large
number of people, typically via Internet.
Develop
Project
page
Start-ups, SMEs from
CJCC and other
incubators in Cambodia
Investors
Gift/ return for investment
Crowdfunding platform
Investment
(Donation) in
project
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
(Crowdfunding)
24
4.3.2 Trying crowdfunding through a Japanese Crowdfunding Platform
• Prepare an online project main
page with crowdfunding
company staff(s)
• Prepare advertisement pages
• Prepare presentations for the
fundraising event in Japan
• Approach to potential investors
Crowdfunding preparation
• Post and update online crowdfunding
project pages regularly
• Advertise the project page through
Facebook, other social media and other
means.
• Advertise and request funding from
individuals in Cambodia and Japan
• Attend fundraising events in Japan
Crowdfunding
CJCC crowdfunding projects
Follow up the
utilization of funds
Success
Fail Follow up and
mentoring
• Check the
utilization of funds
• Report the
progress of the
business to
investors and
CJCC staff
Crowdfunding provides fundraising opportunities from Japanese individual investors. This includes organizing a
fundraising event in Japan.
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
(Crowdfunding)
25
4.4 Visit to Japan for fundraising and business matching
• Join the crowdfunding fundraising event in Japan
and deliver a presentation about your project to
potential Japanese investors
• Face to face meeting opportunity to promote your
business to Japanese investors
• Get live feedback from Japanese potential investors
Crowdfunding fundraising event Business matching with Japanese companies
• Business meetings with potential partners
(Japanese companies)
• Discussions with Japanese companies to improve
your business
Visit to Japan for 1) Attend the fundraising event and 2) Business matching with Japanese companies
Visit to Japan for promotion
• Approx. 3 entrepreneurs selected during the second selection will be invited to visit Japan
• 4-day program in Japan at the beginning of December 2018 (TBD)
• 3 entrepreneurs will get free round-trip tickets to Japan and free accommodation in Japan
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
(Visit to Japan)
26
4.5 Schedule
Pitching opportunities with Cambodian
Business Associations
Crowdfunding through a Japanese crowdfunding platform
Intensive peer to peer online
mentoring by Japanese business
professionals
(Preparation for fundraising)
1: Marketing, 2 hours
(1hour, 2 days)
2: Financial plan, 4 hours
(2 hours, 2 days)
Oct 2018 Nov Dec Jan 2019
• Entrepreneurs will get an opportunity to pitch
for Cambodian business associations including
CIC, YEAC and others
• 1 or 2 day(s) (minimum) pitching event,
(details will be provided at a later date).
※ The schedule is subject to change
For approximately
3 businesses
selected by the
crowdfunding
company in the
second selection
For selected
entrepreneurs
(10 entrepreneurs
max.) in the
second selection
by a panel
(Maximum 10
entrepreneurs)
Preparation for fundraising
• Entrepreneurs will prepare a crowdfunding
project page with crowdfunding company
staff(s) and a program coordinator
Fundraising through crowdfunding
• A project page will be available during two months
to fundraise from individual investors
• Entrepreneurs get a visit to Japan to join a
crowdfunding event and visit Japanese companies
27
5. Schedule and timeline
28
5.1 Program timeline
First Selection
(Apr - Jun)
Accelerator Program
(Jul - Sep)
Second Selection
(End of Sep)
Fundraising Program
(Oct – Feb)
• Accelerator Program
implementation: July to
September 2018
• Weekly peer to peer
mentoring, intensive
lectures and special
contents
• Opening of applications:
April 1 to May 31 2018
• CJAP opening event:
April 28, 2018
• Early deadline:
May 12, 2018
• Final deadline:
May 31, 2018
• Review applications and
documents, interviews
and selection: June 2018
The accelerator program is scheduled to start in April 2018 and be implemented over 8 months from April 2018 to
February 2019.
• Second selection for
fundraising program:
Late September 2018
• Fundraising preparation:
October and November 2018
• Pitching opportunities to
Cambodia Business
Associations: December 2018 to
January 2019
• Crowdfunding: December 2018
to January 2019
• Follow up mentoring: January
or February 2019
※ The schedule is subject to modification
29
5.2 Required commitment after the first selection
2018
Jul Aug Sep Oct Nov Dec
2019
Jan Feb
Accelerator Program
• Face to face or online mentoring sessions on a
weekly basis
• Lectures for 2 or 3 days a week during the 3
months period (evening hours on
weekdays and day hours on weekends)
(The detailed schedule will be shared during
CJAP opening event and online)
• The entrepreneurs are required to improve the
performance of the business during this period
by themselves.
Second
selection
First
selection
Fundraising Program
• Intensive peer to peer Online
Mentoring by Japanese
business professionals
• Marketing mentoring 2 hours
(1hour, 2 days)
• Financial plan Mentoring, 4
hours (2 hours, 2 days)
• 1 or 2 day(s) (minimum)
pitching event will be held
(TBD)
• Prepare the crowdfunding project
page by entrepreneurs with
crowdfunding company staff(s)
by exchanging emails
• Program coordinator provides
face to face support for
preparation for crowdfunding in
October
• The online project page will be
available for 2 months to raise
funds from individual investors
• Entrepreneurs will visit Japan to
join a crowdfunding event and to
visit Japanese companies at the
beginning of December 2018
for 4 days
※ The schedule is subject to change
Entrepreneurs are required to join the trainings session as given below. This is a tentative schedule for mentoring
and preparation for fundraising.
Preparing for Pitching Pitch to Business Association
Preparing for Crowdfunding Crowdfunding
30
6. Target entrepreneurs
31
Seed
Later and Early
Expansion
6.1 By business stage
• Business Ideas
• Businesses not
launched yet
• Already launched
business and involving
several staffs
• Business expected to
launch within 6 months
and involving several
staffs
• Business already launched
for more than one year
• Has core business
products or services
• Employs several staffs
BusinessStage
CJCC Program
CJCC Accelerator Program
32
6.2 Target entrepreneurs by business characteristics
Who should apply for this program?
Business
characteristics
Key
requirements
 This program is open to businesses from all industrial sectors
 Entrepreneurs those who aim to develop their business and seek funds
for opportunities
 Entrepreneurs looking for pitching and networking opportunities to/with
the local business associations and Japanese companies
 Early and Later stage entrepreneurs with market ready products or
services, or who can launch their business within 6 months
 Tuition fee: USD 500
 Entrepreneurs with potential business solutions to solve social and
environmental challenges will be prioritized in selecting business for
Japanese crowdfunding
33
7. Application and selection
34
7.1 Schedule of first selection
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
Online application
 Opening day:
April 1, 2018
 Closing day:
May 31, 2018
Document reviews and
interviews
 Documents review:
First week of June
 Interview with a short
presentation:
Second and third week of June
 Inform the selected entrepreneurs:
Fourth week of June
CJAP
opening event
 April 28, 2018 at
Anchor Kizuna
Hall
Online application
deadline
 Deadline:
May 31
From April to May 2018 June 2018
Online application and CJAP opening event Selection
10 entrepreneurs will be selected at the first selection stage to join the Accelerator Program.
Around 10 entrepreneurs will be
selected for the Accelerator Program
35
Eligibility Criteria 1 - Corporate stage
7.2.1 First selection for Accelerator Program
Existing
Company
Company
to be
established
 Looking to expand the existing business which has already been
registered with the MOC during preceding 3 years period.
 Yet to be incorporated
 Be able to start a new business within 6 months after taking the 3 month
(from Jul to Sep 2018) Accelerator Program
In the first selection, eligible applicants are required to be at one of the following three corporate stages.
OR
Corporate
stage
Requirements
Start a
new
business
(in addition to
existing
business)
Expanding
existing
business
 Be able to start a new business (service, product) within 6 months after
taking the 3 month (from Jul to Sep 2018) Accelerator Program
OR
36
1. Conditions
• Over 20 years old Cambodian national, able to communicate in
English
• Entrepreneurs with sufficient team members who can commit to a full
8 month program
• Legal business
2. Requirements
• Human resources (team)
i. Team leader (high motivation, commitment, relevant background
and experience)
ii. Team members (high motivation, commitment, relevant
background and experience)
• Business model
i. Entrepreneurs who are planning to start a business within 6
months after taking the three month (from Jul to Sep 2018)
Accelerator Program*
ii. Feasibility of business model (No need to prepare 8 points below
perfectly but having a concrete business model is ideal for this
program)
A) Clear Vision and Mission (What issues does the business
aim to solve, why do they need to be solved? What will lead
to solving it through your business? )
B) Markets (Who are the clients, how large is the current
market and how attractive will this market be in the future?
Who are the competitors?)
C) Product and Services (What is the solution of the issue
targeted? How will the business solve these issues with its
products or services?)
Eligibility Criteria 2 - Other conditions for all applicants
7.2.2 First selection for Accelerator Program
2. Requirements (Cont.)
C) Revenue model (How to raise money from business?)
D) Financial projection (Current cash flow and 5 year
financial projection)
E) Team (Team leader and members including positions,
education and career)
F) Cooperation and partnership (Does the business have
any partners? Does it plan to have any?)
G) Motivation and request for this program (What is the
reason to apply for this program? What kind of support does
the entrepreneur need to expand your business?
3. Preferred
• Social impact
i. Potential business solutions to solve social and environmental
challenges will be preferred for crowdfunding selection
ii. Businesses with a clear mission and a personal story behind the
business will be preferred for crowdfunding selection
*The business which is planning to fundraise by Japanese Crowdfunding. Both new business(expect to launch) and existing business(expect to
expand) are acceptable.
Panel will
evaluate the
business quality
and
characteristics,
if it is eligible or
not to for each
fundraising
program
37
7.3.1 Second selection for Fundraising Program
Presentation to Judges
 Submission of the business plan for
crowdfunding challenge
September
 Presentation for Pitching in Cambodia
Last week on Sep
Last week of Sep
Second Selection
2. Pitching
Opportunities with
Cambodian Business
Associations
3. Crowdfunding through
Japanese
Crowdfunding Platform
Fundraising Program
From Oct to Feb
Depending on the readiness and characteristics of business after the Accelerator Program, fundraising program will
be offered to entrepreneurs
Selected
entrepreneurs
(Max.10
entrepreneurs)
1. Intensive mentoring
(Marketing and Finance)
4. Visit to Japan for
fundraising and
business matching
For approximately
3 businesses selected by
the Crowdfunding
company
For approximately
3 businesses selected by
the Crowdfunding
company
First
Selection
Accelerator Program
Second
Selection
Fundraising Program
38
Eligibility Criteria - ② Other conditions for all applicants -
*The business which is planning to fundraise by Japanese Crowdfunding. Both new business(expect to launch) and existing business(expect to
expand) are acceptable.
7.3.2 Second selection for Fundraising Program
1. Conditions
• Attendance ratio in the Accelerator Program(from July to Sep)
Over 80 percent of attendance in the Accelerator Program is required
to join the second selection
• Overall attractiveness
Presentation skills, commitment, feasibility, planning skills,
assumptions for financial projection
1. Requirements
• Human resources (team)
i. Team leader (high motivation, commitment, relevant background
and experience)
ii. Team members (high motivation, commitment, relevant
background and experience)
• Business model
i. Entrepreneurs who are planning to start a business within 6
months after taking the three month (from Jul to Sep 2018)
Accelerator Program*
ii. Feasibility of business model (No need to prepare 8 points below
perfectly but having a concrete business model is ideal for this
program)
A) Clear Vision and Mission (What issues does the business
aim to solve, why do they need to be solved? What will lead
to solving it through your business? )
B) Markets (Who are the clients, how large is the current
market and how attractive will this market be in the future?
Who are the competitors?)
C) Product and Services (What is the solution of the issue
targeted? How will the business solve these issues with its
products or services?)
2. Requirements (Cont.)
C) Revenue model (How to raise money from business?)
D) Financial projection (Current cash flow and 5 year
financial projection)
E) Team (Team leader and members including positions,
education and career)
F) Cooperation and partnership (Does the business have
any partners? Does it plan to have any?)
G) Motivation and request for this program (What is the
reason to apply for this program? What kind of support does
the entrepreneur need to expand your business?
3. Preferred
• Social impact
i. Potential business solutions to solve social and environmental
challenges will be preferred for crowdfunding selection
ii. Businesses with a clear mission and a personal story behind the
business will be preferred for crowdfunding selection
8. FAQ
39
Application
40
1 When, and where will the application form be
available?
The application form will be available on April 1 2018 on CJAP’s website
2 When can I apply? Applications will be open from 1st April 1 to May 31 2018.
3 Is there any opening event for this program? CJCC will hold CJAP opening event on April 28 2018 at Anchor Kizuna Hall.
4 What type of entrepreneurs are you looking
for?
We are open to any type of entrepreneurs. Businesses after seed stage (including later, early, and
expansion stage) can be considered ideal candidates
5 What are the commitments required from
entrepreneurs?
Please refer to page 29
6 Are there any application fees or program
fees?
To be determined
7 Can we apply if we have already received
funding from another organization?
Yes, you can.
8 Our group has two ideas. Can we submit two
applications?
No, one team can only submit one business model.
First Selection
41
1 What is the selection process after
submission of the application?
After the screening of the documentation, candidates selected on a long list will be interviewed by
Judges. Based on the result of the interview, the program will inform you of your acceptance by the end
of June 2018.
2 Who from the team should attend the short
interview if selected after the document
screening?
Although all members planning to attend the program are encouraged to attend the short presentation
and interview, at least the team leader and core members are required to attend.
3 Who will be the judges for the first
selection?
CJCC Management team, CIC, YEAC, JICA consultant team and others (Ready for from Japan)
4 Are there any standards for selection? We will consider the level of clarity and understanding of your vision and mission for your business, the
strength of team up, the feasibility of your business model and so on.
It is required that entrepreneurs are able to start business within 6 months after taking business
capacity development. Business schemes which have the potential to solve social and environmental
challenges will be preferred for crowdfunding. Overall, we will focus more on the applicants
(entrepreneurs) themselves, such as their capability, motivation, commitment, vision, personal story of
their business and teamwork. We welcome team applications.
5 Are there conditions on age or nationality? The applicant must be Cambodians over 20 year old, and be able to provide presentations in English.
1 What will I do within the Accelerator
Program?
This part of the program consists of 1. weekly peer to peer mentoring, 2. intensive lectures, 3. pitching
practice, and 4. experience sharing with Cambodian business owners.
2 How many people can attend the
Accelerator Program?
1. Weekly peer to peer mentoring : Any number people can attend the meeting session
2. Intensive lectures : Maximum three people from each company can attend the intensive lectures
3. Pitching Practice : Maximum three people from each company can attend but one representative
should deliver the presentation
4. Experience sharing with Cambodian business owners : Maximum three people from each company
can attend the intensive lectures
4 Where will the intensive lectures, pitching
practice and exchange with business
owners be conducted?
It will be conducted at CJCC's office but some sessions will be held at other sites.
5 Where will the peer to peer mentoring be
conducted?
Peer to peer mentoring can be conducted anywhere, depending on the both mentor and your
availabilities
Accelerator Program
Second Selection
42
1 How does the second selection work? You will deliver a presentation to judges to apply for the fundraising program
2 What are the eligibility criteria of the
Fundraising Program?
Please refer to page 38
Fundraising Program (Crowdfunding)
1 Who will be trying Crowdfunding? Approximately 3 entrepreneurs who will be selected by the crowdfunding company in the second
selection in the end of September.
2 What is the schedule for the Crowdfunding
program?
This program will take place from October 2018 until February 2019. In October and November,
you will spend most of your time developing an online website for your project, approaching
potential investors and introducing your business idea. December 2018 - January 2019 will be the
actual fundraising period, where you diffuse your business idea and collect funding from investors
through the website. At the beginning of December, 3 entrepreneurs will visit Japan to join a
crowdfunding fundraising event and visit Japanese companies for business matching, for four
days. Finally in January (or February) 2019, you will finally be able to use the funding. This process
must be followed by reporting the progress of your business to investors and CJCC. The schedule
is subject to change.
1 Who will be pitching? The entrepreneurs selected in the second selection will have pitching opportunities with local
business associations.
2 What exactly does pitching mean? Pitching basically consist in delivering a business plan verbally. A pitch typically takes the form of
an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective
investors. Regardless of the means chosen to pitch (mainly elevator pitch, video pitch, and
business pitch), the objective is usually the same; describing a business opportunity with the
intention of securing funding to develop the idea further.
3 Are we guaranteed to receive money after
this program?
The Fundraising Program does not guarantee for entrepreneurs to receive funding. Pitching
opportunities in Cambodia and Crowdfunding are only opportunities of fundraising. Entrepreneurs
receive funding only when investors are willing to invest in their business.
Fundraising Program (Pitching Opportunities)
43
General
1 How is this program different from other
entrepreneur accelerators?
This program is very unique, as it aims to develop the business capacity of entrepreneurs in
Cambodia, and it supports Cambodian entrepreneurs to get ready to raise funds by providing them the
required knowledge, connecting them with mentors and giving them the actual opportunity to approach
investors. Approximately 3 entrepreneurs can also visit Japan for fundraising and business matching.
2 How long does the program last? This program will last 8 months, from July 2018 to February 2019.
3 Does CJCC invest in the entrepreneurs’
businesses? CJCC does not invest or take any equity in the entrepreneurs' businesses.
4 Please provide more details about the level
of commitment required during the
program.
Please refer to page 29.
5 Where do I go if I have more questions? Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to
you shortly.
6 I am interested in being a mentor or
coming in as a program partner. Who can I
contact?
Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to
you shortly.
7 What happens to intellectual property
during the Accelerator Program?
Your ideas remain yours - they belong to you and your team. If there is a need to transfer or manage
Intellectual Property to another stakeholder, this can be discussed with the CJAP team.
8 Will the participants’ ideas be protected? The applicants’ wishes will be respected as much as possible. However, you should also be aware that
there are many people who have similar ideas. Ideas that seems to be yours may already exist in other
places in the world. Therefore, we will not conclude confidentiality agreements which would cover your
ideas as confidential information. In this Accelerator Program, rather than putting an emphasis on the
idea, we would like to value the actions you take to realize and leverage your idea into a successful
business.
Acknowledgements
44
Cambodia-Japan Cooperation Center and Deloitte Tohmatsu FA Co. Ltd would like
to extend our thanks to all those who supported us in the process of developing this
program.
This program would not have been possible without the support of various
stakeholders in Cambodia and Japan who provided us with invaluable knowledge,
information and energy to realize this program.
Empowered by Deloitte

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M.C Lodges -- Guest House in Jhang.
 

CJCC Accelerator Program

  • 1. April 2018 CJCC Accelerator Program Apply before May 31, to develop and improve your business capacities and create funding opportunities
  • 2. 1. Overview 2. CJCC Accelerator Program 3. Accelerator Program 4. Fundraising Program 5. Schedule and timeline 6. Target entrepreneurs 7. Application and selection 8. FAQ Outline 3 7 11 20 27 30 33 39 2
  • 4. Finance Debt finance – Process, interest, term and collateral Equity finance – Investment outreach Culture Low tolerance for risk Policy Support for startups and SMEs 4 1.1 Gaps in entrepreneurial ecosystem in Cambodia Entrepreneurs in Cambodia face challenges such as access to finance, business support, human capital, access to market and etc. CJCC Accelerator Program aims to provide solutions to challenges by collaborating with Cambodian business associations, talented business owners, Cambodian and Japanese mentors and lecturers, and a Japanese crowdfunding platform. Source: (EMC 12.2017) Infrastructure Strong area Innovation and R&D Regulation and judicial system Market Access to information Human capital Skilled labour Business support Creativity, geographic concentration Gaps in entrepreneurial ecosystem
  • 5. 5 1.2 Cambodian financial market Business Life Cycle Needs for financing Own Fund Angel VC PE IPO Limited financing sources Startup Early Stage Later Stage Expansion Growth MFIs High Low Only a few financing schemes exist in Cambodia for Early Stage and Later Stage entrepreneurs Bank loans
  • 6. 6 The program aims to develop the capacities and provide fundraising opportunities to entrepreneurs 1.3 Background and objectives of the project Objectives  Provide fundraising opportunities for Cambodian startups and entrepreneurs through a Japanese Crowdfunding Platform and Cambodian Business Associations  Develop the business capacity of entrepreneurs by strengthening their knowledge, mentoring and providing an opportunity to approach investors. Background  Early Stage and Later Stage entrepreneurs need practical and individual (peer to peer) support to grow their businesses, however, the existing business support schemes are not sufficient.  Only a few financing schemes are available for Early Stage and Later Stage entrepreneurs in Cambodia
  • 8.  Improve the capacity of qualified entrepreneurs for fundraising  Expand the current business of entrepreneurs  Create business collaboration between entrepreneurs and existing Cambodian companies  Create online and offline fundraising opportunities through a Japanese Crowdfunding Platform  Use the opportunity to pitch to Cambodian Business Associations  Learn means of raising funds from individuals and corporate investors 8 2.1 Objectives of this program? Key objectives of Accelerator Program Key objectives of Fundraising Program Objectives of CJCC Accelerator program  Develop the capacity of entrepreneurs by strengthening knowledge, mentoring by experts and providing opportunities to approach business partners  Provide fundraising opportunities to Cambodian startups and entrepreneurs through a Japanese Crowdfunding Platform and partnerships with Cambodian Business Associations
  • 9. 9 This program offers attractive and vital service to develop your business Fundraising opportunities Qualified entrepreneurs can benefit from fundraising opportunities from a Japanese Crowdfunding Platform and Cambodia Business Associations Networking Business networking opportunities with Cambodia and Japanese business professionals Hands on support Weekly peer to peer mentoring and special coaching from mentors and coaches from Cambodian Business Associations/ Japanese business professionals Practical knowledge Business lectures by Cambodian and Japanese business professionals Community A comprehensive 8 months training program with lecturers, mentors, entrepreneurs and other stakeholders Visit to Japan Opportunities to qualified entrepreneurs (around 3 entrepreneurs) to visit Japan to join a Crowdfunding fundraising event and benefit from business matching opportunities with Japanese companies 2.2 Outcomes of the program
  • 10. 10 First Selection Accelerator Program Second Selection Fundraising Program 1. Peer to peer mentoring on a weekly basis for a 3 months period 2. Intensive business development lectures 3. Share the challenges experienced by entrepreneurs with Cambodian business owners 4. Practice session to pitch the opportunities to financial specialists 1. Intensive mentoring for fundraising preparation (marketing and finance) for selected 10 entrepreneurs. 2. Opportunity for 10 entrepreneurs to pitch the business to registered business owners of Cambodian Business Associations 3. Fundraising opportunity through a Japanese Crowdfunding Platform (for around 3 entrepreneurs) 4. Visit to Japan for fundraising and business matching (for around 3 entrepreneurs) • Select entrepreneurs for the Accelerator Program by a panel comprise of business professionals • Around 10 entrepreneurs will be selected • Tuition fee: USD 500 • Select entrepreneurs for the Fundraising Program by a panel including business professionals The main parts of CJCC Accelerator Program to develop business capacities and provide fundraising opportunity are 1) Accelerator Program 2) Fundraising Program. 2.3 Overall structure of the program
  • 12. 12 3.1 Key activities Weekly peer to peer mentoring • Business professionals from various business sectors monitor on a weekly basis Intensive lectures • Lectures of Cambodian and Japanese professionals Proactive practice pitching sessions for fundraising • Pithing practice sessions • Advices from financial specialists to improve pitching Share challenges experienced by entrepreneurs with Cambodian Business Owners • Exchange knowledge and experience with Cambodian business owners Key activities of the Accelerator Program First Selection Accelerator Program Second Selection Fundraising Program
  • 13. 13 3.2 Weekly peer to peer mentoring First Selection Accelerator Program (Mentoring) Second Selection Fundraising Program Weekly peer to peer mentoring • Mentors are engaged in businesses as these of the entrepreneurs • Any number of members from a single team can attend mentoring sessions • Mentors mentor the entrepreneurs face to face or online on a weekly basis • Mentors represents local and Japanese partnership business associations • Entrepreneurs can get advices and coordinate with mentors to expand the business network Mentors (only local or local & Japanese depending on the entrepreneur characteristics) Entrepreneurs ※1 Entrepreneurs can decide the date and place of weekly mentoring depending on the availability of mentors and entrepreneurs ※2 Mentors will be selected during the first selection process depending on the sector of applicants’ business Mentors Cambodia-Japan Business and Investment The Young Entrepreneurs Association of Cambodia Cambodia Investor Club Agriculture Health Information Technology Education Business and Trading Hospitality and Service Mentor selection Local Partnership Business Associations Mentors Japanese Mentors Mentoring TBD
  • 14. 14 First Selection Accelerator Program (Intensive Lectures) Second Selection Fundraising Program 3.3.1 Intensive Lectures – Module and contents Main modules and content Finance and financial management Marketing Presentation skills Crowdfunding • Financial markets in Cambodia • Startups and SME finance Access to finance • Finance and financial management • Peer to peer mentoring about financial management • Fundamentals of marketing strategies • Case studies • Presentation skills • Preparation to pitch to investors • Fundamental of crowdfunding and fundraising ※ Lectures are scheduled to be delivered in English ※ Maximum 3 members from a team can attend the lectures. ※ The contents of modules could be revised without any notice Team building • Team building • HR management
  • 15. 15 Thy Khemra Director of Risk Advisory, Deloitte Cambodia Co., Ltd. 3.3.2 Intensive Lectures - Lecturers First Selection Accelerator Program (Intensive Lectures) Second Selection Fundraising Program Cambodian and Japanese lecturers Presentation skills Finance and financial management Ban Junji Senior Researcher, International Development Center of Japan.inc Kaito Miwa CEO, NPO e-Education Satoko, Suzuki Associate Professor Graduate School of International Corporate Strategy Hitotsubashi University Junichiro, Nakagawa Fundraising advisory department manager, “Ready for” crowdfunding CrowdfundingAccess to finance Marketing Team building Kyoko, Yamazaki Visiting Professor, Gakushuin Univershity Consultant for Human Resource & Organizational Development Director, Japan Society for Human Resource Management
  • 16. 16 First Selection Accelerator Program (Special Contents) Second Selection Fundraising Program 3.4.1 Special contents - Module and Contents Pitching practice Experience sharing with Cambodian business owners Other support • Crowdfunding success stories • Challenges faced by successful business leaders in Cambodia Crowdfunding success stories • Pitch to financial professionals to practice fundraising • Obtain feedback to improve business plan and pitching style • Challenges faced by entrepreneurs • Q&A session on business operations in Cambodia • Support start-ups and entrepreneurs in all aspects of this program by coordinators Main modules and content ※ Lectures are scheduled to be delivered in English ※ Maximum 3 members from a team can attend the lectures. ※ The contents of modules could be revised without any notice
  • 17. Pitching practice for fundraising 17 Kenta Aoki CEO SUSU (Entrepreneur) First Selection Accelerator Program (Special Contents) Second Selection Fundraising Program Crowdfunding success stories Experience sharing with Cambodian business owners Nicolas Polham Project Manager of target investment corporation LTD. (SME finance professional) Sengly Heng Managing Director Park Café 3.4.2 Special contents – Lectures Gordon Peters Partner, Mekong strategic partners (Financial Specialist) Soum Sambath Executive Director Cam-Paint Somethearith Din Co-founder and CEO, The Frangipani Villa Cambodian and Japanese lecturers of special contents
  • 18. 18 3.4.3 Special contents – Program Coordinators Cambodian and Japanese Program Coordinators Masafumi Yatabe Vice President Deloitte Tohmatsu Financial Advisory LLC Chey Virek Manager of Risk Advisory Deloitte Cambodia Co., Ltd. Nao Uesaka Senior analyst Deloitte Tohmatsu Financial Advisory LLC Chiaki Kurosawa Analyst Deloitte Tohmatsu Financial Advisory LLC SY Vanna Manager, HRD HUB, CJCC IENG Sovath Deputy Manager, HRD HUB, CJCC CHAN Sophoan, Biz Training staff, HRD HUB CJCC DEB Sophak, Biz Training coordinator, HRD HUB CJCC Follow up CoordinatorsEntrepreneurs Follow up system with coordinators • All entrepreneurs can request peer to peer support from a Program Coordinator • Program Coordinators will conduct business diagnostics for entrepreneur’s business and allocate mentors. • Each entrepreneur and coordinator will monitor the progress of entrepreneurs towards goal • Entrepreneurs can discuss and get the support of Program Coordinators through our the program First Selection Accelerator Program (Special Contents) Second Selection Fundraising Program
  • 19. 19 ※ The schedule is subject to change ※ 1 course = 60 min ×2 times (except for some special lectures) 3.5 Schedule Jul 2018 Aug Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Opening Access to Finance Marketing Exchange Alumni Financing and Financial Management Crowdfunding Presentation skill Closing MonWedSat Special lecture of successful crowdfunding Pitching Practice Presentation for Crowdfunding Platform Second Selection for Fundraising Program Preparation of Business Plan Contest Week 5 Week 5 Financing and Financial Management F i n a n c i a l M e n t o r i n g Weekly Peer to Peer Mentoring Marketing Presentation skill Presentation Coaching Pitching Practice Presentation for Crowdfunding Platform The Accelerator Program operates from July to Sep in 2018. Various contents such as peer to peer mentoring, lectures and other special contents will be offered during three months. Sep
  • 21. 21 4.1 Overall contents Key services available for entrepreneurs qualified during the second selection ※Participating to the Fundraising Program does not guarantee entrepreneurs to collect investments. Pitching Opportunities in Cambodia and Crowdfunding Challenge are only opportunities of fundraising. Entrepreneurs may be funded only when the judges are willing to invest their business. First Selection Accelerator Program Second Selection Fundraising Program Intensive mentoring (Marketing and finance) • Peer to peer mentoring on marketing and finance to prepare fundraising Pitching opportunities with Cambodian Business Associations • Pitch to local Business Associations • Get advices from business professionals • Network sessions with talented business managers Crowdfunding through a Japanese crowdfunding platform • Fundraising opportunities through a Japanese crowdfunding platform Note: The opportunity for crowdfunding will be given for around 3 selected entrepreneurs Visit to Japan for fundraising and business matching • Join a crowdfunding fundraising event in Japan • Business matching opportunities with Japanese companies • Free round-trip ticket and accommodation in Japan Note: The opportunity for crowdfunding will be given for around 3 selected entrepreneurs
  • 22. 22 4.2 Pitching opportunities with Cambodian Business Associations • Pitch to Cambodian Business Association • Get advices from business managers • Network with talented business managers • Opportunity for financing if investors are interested Pitching opportunities consist of two stages; 1) Preparation for pitching and 2) Actual pitching opportunities for business owners and professionals from Cambodian Business Associations Preparation for pitching Pitch for business owners and professionals • Intensive peer to peer mentoring about financial planning and marketing • Mentors are Japanese financial specialist and marketing professional • Improve the presentation for pitching First Selection Accelerator Program Second Selection Fundraising Program (Pitching opportunities)
  • 23. 23 4.3.1 Crowdfunding through a Japanese Crowdfunding Platform The Fundraising Program create an environment for entrepreneurs for crowdfunding through “Ready for”; Japanese crowdfunding platform. Japanese individuals, those who are interested in entrepreneurs businesses, will invest through the crowd finding project. What is Crowdfunding? Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via Internet. Develop Project page Start-ups, SMEs from CJCC and other incubators in Cambodia Investors Gift/ return for investment Crowdfunding platform Investment (Donation) in project First Selection Accelerator Program Second Selection Fundraising Program (Crowdfunding)
  • 24. 24 4.3.2 Trying crowdfunding through a Japanese Crowdfunding Platform • Prepare an online project main page with crowdfunding company staff(s) • Prepare advertisement pages • Prepare presentations for the fundraising event in Japan • Approach to potential investors Crowdfunding preparation • Post and update online crowdfunding project pages regularly • Advertise the project page through Facebook, other social media and other means. • Advertise and request funding from individuals in Cambodia and Japan • Attend fundraising events in Japan Crowdfunding CJCC crowdfunding projects Follow up the utilization of funds Success Fail Follow up and mentoring • Check the utilization of funds • Report the progress of the business to investors and CJCC staff Crowdfunding provides fundraising opportunities from Japanese individual investors. This includes organizing a fundraising event in Japan. First Selection Accelerator Program Second Selection Fundraising Program (Crowdfunding)
  • 25. 25 4.4 Visit to Japan for fundraising and business matching • Join the crowdfunding fundraising event in Japan and deliver a presentation about your project to potential Japanese investors • Face to face meeting opportunity to promote your business to Japanese investors • Get live feedback from Japanese potential investors Crowdfunding fundraising event Business matching with Japanese companies • Business meetings with potential partners (Japanese companies) • Discussions with Japanese companies to improve your business Visit to Japan for 1) Attend the fundraising event and 2) Business matching with Japanese companies Visit to Japan for promotion • Approx. 3 entrepreneurs selected during the second selection will be invited to visit Japan • 4-day program in Japan at the beginning of December 2018 (TBD) • 3 entrepreneurs will get free round-trip tickets to Japan and free accommodation in Japan First Selection Accelerator Program Second Selection Fundraising Program (Visit to Japan)
  • 26. 26 4.5 Schedule Pitching opportunities with Cambodian Business Associations Crowdfunding through a Japanese crowdfunding platform Intensive peer to peer online mentoring by Japanese business professionals (Preparation for fundraising) 1: Marketing, 2 hours (1hour, 2 days) 2: Financial plan, 4 hours (2 hours, 2 days) Oct 2018 Nov Dec Jan 2019 • Entrepreneurs will get an opportunity to pitch for Cambodian business associations including CIC, YEAC and others • 1 or 2 day(s) (minimum) pitching event, (details will be provided at a later date). ※ The schedule is subject to change For approximately 3 businesses selected by the crowdfunding company in the second selection For selected entrepreneurs (10 entrepreneurs max.) in the second selection by a panel (Maximum 10 entrepreneurs) Preparation for fundraising • Entrepreneurs will prepare a crowdfunding project page with crowdfunding company staff(s) and a program coordinator Fundraising through crowdfunding • A project page will be available during two months to fundraise from individual investors • Entrepreneurs get a visit to Japan to join a crowdfunding event and visit Japanese companies
  • 27. 27 5. Schedule and timeline
  • 28. 28 5.1 Program timeline First Selection (Apr - Jun) Accelerator Program (Jul - Sep) Second Selection (End of Sep) Fundraising Program (Oct – Feb) • Accelerator Program implementation: July to September 2018 • Weekly peer to peer mentoring, intensive lectures and special contents • Opening of applications: April 1 to May 31 2018 • CJAP opening event: April 28, 2018 • Early deadline: May 12, 2018 • Final deadline: May 31, 2018 • Review applications and documents, interviews and selection: June 2018 The accelerator program is scheduled to start in April 2018 and be implemented over 8 months from April 2018 to February 2019. • Second selection for fundraising program: Late September 2018 • Fundraising preparation: October and November 2018 • Pitching opportunities to Cambodia Business Associations: December 2018 to January 2019 • Crowdfunding: December 2018 to January 2019 • Follow up mentoring: January or February 2019 ※ The schedule is subject to modification
  • 29. 29 5.2 Required commitment after the first selection 2018 Jul Aug Sep Oct Nov Dec 2019 Jan Feb Accelerator Program • Face to face or online mentoring sessions on a weekly basis • Lectures for 2 or 3 days a week during the 3 months period (evening hours on weekdays and day hours on weekends) (The detailed schedule will be shared during CJAP opening event and online) • The entrepreneurs are required to improve the performance of the business during this period by themselves. Second selection First selection Fundraising Program • Intensive peer to peer Online Mentoring by Japanese business professionals • Marketing mentoring 2 hours (1hour, 2 days) • Financial plan Mentoring, 4 hours (2 hours, 2 days) • 1 or 2 day(s) (minimum) pitching event will be held (TBD) • Prepare the crowdfunding project page by entrepreneurs with crowdfunding company staff(s) by exchanging emails • Program coordinator provides face to face support for preparation for crowdfunding in October • The online project page will be available for 2 months to raise funds from individual investors • Entrepreneurs will visit Japan to join a crowdfunding event and to visit Japanese companies at the beginning of December 2018 for 4 days ※ The schedule is subject to change Entrepreneurs are required to join the trainings session as given below. This is a tentative schedule for mentoring and preparation for fundraising. Preparing for Pitching Pitch to Business Association Preparing for Crowdfunding Crowdfunding
  • 31. 31 Seed Later and Early Expansion 6.1 By business stage • Business Ideas • Businesses not launched yet • Already launched business and involving several staffs • Business expected to launch within 6 months and involving several staffs • Business already launched for more than one year • Has core business products or services • Employs several staffs BusinessStage CJCC Program CJCC Accelerator Program
  • 32. 32 6.2 Target entrepreneurs by business characteristics Who should apply for this program? Business characteristics Key requirements  This program is open to businesses from all industrial sectors  Entrepreneurs those who aim to develop their business and seek funds for opportunities  Entrepreneurs looking for pitching and networking opportunities to/with the local business associations and Japanese companies  Early and Later stage entrepreneurs with market ready products or services, or who can launch their business within 6 months  Tuition fee: USD 500  Entrepreneurs with potential business solutions to solve social and environmental challenges will be prioritized in selecting business for Japanese crowdfunding
  • 34. 34 7.1 Schedule of first selection First Selection Accelerator Program Second Selection Fundraising Program Online application  Opening day: April 1, 2018  Closing day: May 31, 2018 Document reviews and interviews  Documents review: First week of June  Interview with a short presentation: Second and third week of June  Inform the selected entrepreneurs: Fourth week of June CJAP opening event  April 28, 2018 at Anchor Kizuna Hall Online application deadline  Deadline: May 31 From April to May 2018 June 2018 Online application and CJAP opening event Selection 10 entrepreneurs will be selected at the first selection stage to join the Accelerator Program. Around 10 entrepreneurs will be selected for the Accelerator Program
  • 35. 35 Eligibility Criteria 1 - Corporate stage 7.2.1 First selection for Accelerator Program Existing Company Company to be established  Looking to expand the existing business which has already been registered with the MOC during preceding 3 years period.  Yet to be incorporated  Be able to start a new business within 6 months after taking the 3 month (from Jul to Sep 2018) Accelerator Program In the first selection, eligible applicants are required to be at one of the following three corporate stages. OR Corporate stage Requirements Start a new business (in addition to existing business) Expanding existing business  Be able to start a new business (service, product) within 6 months after taking the 3 month (from Jul to Sep 2018) Accelerator Program OR
  • 36. 36 1. Conditions • Over 20 years old Cambodian national, able to communicate in English • Entrepreneurs with sufficient team members who can commit to a full 8 month program • Legal business 2. Requirements • Human resources (team) i. Team leader (high motivation, commitment, relevant background and experience) ii. Team members (high motivation, commitment, relevant background and experience) • Business model i. Entrepreneurs who are planning to start a business within 6 months after taking the three month (from Jul to Sep 2018) Accelerator Program* ii. Feasibility of business model (No need to prepare 8 points below perfectly but having a concrete business model is ideal for this program) A) Clear Vision and Mission (What issues does the business aim to solve, why do they need to be solved? What will lead to solving it through your business? ) B) Markets (Who are the clients, how large is the current market and how attractive will this market be in the future? Who are the competitors?) C) Product and Services (What is the solution of the issue targeted? How will the business solve these issues with its products or services?) Eligibility Criteria 2 - Other conditions for all applicants 7.2.2 First selection for Accelerator Program 2. Requirements (Cont.) C) Revenue model (How to raise money from business?) D) Financial projection (Current cash flow and 5 year financial projection) E) Team (Team leader and members including positions, education and career) F) Cooperation and partnership (Does the business have any partners? Does it plan to have any?) G) Motivation and request for this program (What is the reason to apply for this program? What kind of support does the entrepreneur need to expand your business? 3. Preferred • Social impact i. Potential business solutions to solve social and environmental challenges will be preferred for crowdfunding selection ii. Businesses with a clear mission and a personal story behind the business will be preferred for crowdfunding selection *The business which is planning to fundraise by Japanese Crowdfunding. Both new business(expect to launch) and existing business(expect to expand) are acceptable.
  • 37. Panel will evaluate the business quality and characteristics, if it is eligible or not to for each fundraising program 37 7.3.1 Second selection for Fundraising Program Presentation to Judges  Submission of the business plan for crowdfunding challenge September  Presentation for Pitching in Cambodia Last week on Sep Last week of Sep Second Selection 2. Pitching Opportunities with Cambodian Business Associations 3. Crowdfunding through Japanese Crowdfunding Platform Fundraising Program From Oct to Feb Depending on the readiness and characteristics of business after the Accelerator Program, fundraising program will be offered to entrepreneurs Selected entrepreneurs (Max.10 entrepreneurs) 1. Intensive mentoring (Marketing and Finance) 4. Visit to Japan for fundraising and business matching For approximately 3 businesses selected by the Crowdfunding company For approximately 3 businesses selected by the Crowdfunding company First Selection Accelerator Program Second Selection Fundraising Program
  • 38. 38 Eligibility Criteria - ② Other conditions for all applicants - *The business which is planning to fundraise by Japanese Crowdfunding. Both new business(expect to launch) and existing business(expect to expand) are acceptable. 7.3.2 Second selection for Fundraising Program 1. Conditions • Attendance ratio in the Accelerator Program(from July to Sep) Over 80 percent of attendance in the Accelerator Program is required to join the second selection • Overall attractiveness Presentation skills, commitment, feasibility, planning skills, assumptions for financial projection 1. Requirements • Human resources (team) i. Team leader (high motivation, commitment, relevant background and experience) ii. Team members (high motivation, commitment, relevant background and experience) • Business model i. Entrepreneurs who are planning to start a business within 6 months after taking the three month (from Jul to Sep 2018) Accelerator Program* ii. Feasibility of business model (No need to prepare 8 points below perfectly but having a concrete business model is ideal for this program) A) Clear Vision and Mission (What issues does the business aim to solve, why do they need to be solved? What will lead to solving it through your business? ) B) Markets (Who are the clients, how large is the current market and how attractive will this market be in the future? Who are the competitors?) C) Product and Services (What is the solution of the issue targeted? How will the business solve these issues with its products or services?) 2. Requirements (Cont.) C) Revenue model (How to raise money from business?) D) Financial projection (Current cash flow and 5 year financial projection) E) Team (Team leader and members including positions, education and career) F) Cooperation and partnership (Does the business have any partners? Does it plan to have any?) G) Motivation and request for this program (What is the reason to apply for this program? What kind of support does the entrepreneur need to expand your business? 3. Preferred • Social impact i. Potential business solutions to solve social and environmental challenges will be preferred for crowdfunding selection ii. Businesses with a clear mission and a personal story behind the business will be preferred for crowdfunding selection
  • 40. Application 40 1 When, and where will the application form be available? The application form will be available on April 1 2018 on CJAP’s website 2 When can I apply? Applications will be open from 1st April 1 to May 31 2018. 3 Is there any opening event for this program? CJCC will hold CJAP opening event on April 28 2018 at Anchor Kizuna Hall. 4 What type of entrepreneurs are you looking for? We are open to any type of entrepreneurs. Businesses after seed stage (including later, early, and expansion stage) can be considered ideal candidates 5 What are the commitments required from entrepreneurs? Please refer to page 29 6 Are there any application fees or program fees? To be determined 7 Can we apply if we have already received funding from another organization? Yes, you can. 8 Our group has two ideas. Can we submit two applications? No, one team can only submit one business model.
  • 41. First Selection 41 1 What is the selection process after submission of the application? After the screening of the documentation, candidates selected on a long list will be interviewed by Judges. Based on the result of the interview, the program will inform you of your acceptance by the end of June 2018. 2 Who from the team should attend the short interview if selected after the document screening? Although all members planning to attend the program are encouraged to attend the short presentation and interview, at least the team leader and core members are required to attend. 3 Who will be the judges for the first selection? CJCC Management team, CIC, YEAC, JICA consultant team and others (Ready for from Japan) 4 Are there any standards for selection? We will consider the level of clarity and understanding of your vision and mission for your business, the strength of team up, the feasibility of your business model and so on. It is required that entrepreneurs are able to start business within 6 months after taking business capacity development. Business schemes which have the potential to solve social and environmental challenges will be preferred for crowdfunding. Overall, we will focus more on the applicants (entrepreneurs) themselves, such as their capability, motivation, commitment, vision, personal story of their business and teamwork. We welcome team applications. 5 Are there conditions on age or nationality? The applicant must be Cambodians over 20 year old, and be able to provide presentations in English. 1 What will I do within the Accelerator Program? This part of the program consists of 1. weekly peer to peer mentoring, 2. intensive lectures, 3. pitching practice, and 4. experience sharing with Cambodian business owners. 2 How many people can attend the Accelerator Program? 1. Weekly peer to peer mentoring : Any number people can attend the meeting session 2. Intensive lectures : Maximum three people from each company can attend the intensive lectures 3. Pitching Practice : Maximum three people from each company can attend but one representative should deliver the presentation 4. Experience sharing with Cambodian business owners : Maximum three people from each company can attend the intensive lectures 4 Where will the intensive lectures, pitching practice and exchange with business owners be conducted? It will be conducted at CJCC's office but some sessions will be held at other sites. 5 Where will the peer to peer mentoring be conducted? Peer to peer mentoring can be conducted anywhere, depending on the both mentor and your availabilities Accelerator Program
  • 42. Second Selection 42 1 How does the second selection work? You will deliver a presentation to judges to apply for the fundraising program 2 What are the eligibility criteria of the Fundraising Program? Please refer to page 38 Fundraising Program (Crowdfunding) 1 Who will be trying Crowdfunding? Approximately 3 entrepreneurs who will be selected by the crowdfunding company in the second selection in the end of September. 2 What is the schedule for the Crowdfunding program? This program will take place from October 2018 until February 2019. In October and November, you will spend most of your time developing an online website for your project, approaching potential investors and introducing your business idea. December 2018 - January 2019 will be the actual fundraising period, where you diffuse your business idea and collect funding from investors through the website. At the beginning of December, 3 entrepreneurs will visit Japan to join a crowdfunding fundraising event and visit Japanese companies for business matching, for four days. Finally in January (or February) 2019, you will finally be able to use the funding. This process must be followed by reporting the progress of your business to investors and CJCC. The schedule is subject to change. 1 Who will be pitching? The entrepreneurs selected in the second selection will have pitching opportunities with local business associations. 2 What exactly does pitching mean? Pitching basically consist in delivering a business plan verbally. A pitch typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors. Regardless of the means chosen to pitch (mainly elevator pitch, video pitch, and business pitch), the objective is usually the same; describing a business opportunity with the intention of securing funding to develop the idea further. 3 Are we guaranteed to receive money after this program? The Fundraising Program does not guarantee for entrepreneurs to receive funding. Pitching opportunities in Cambodia and Crowdfunding are only opportunities of fundraising. Entrepreneurs receive funding only when investors are willing to invest in their business. Fundraising Program (Pitching Opportunities)
  • 43. 43 General 1 How is this program different from other entrepreneur accelerators? This program is very unique, as it aims to develop the business capacity of entrepreneurs in Cambodia, and it supports Cambodian entrepreneurs to get ready to raise funds by providing them the required knowledge, connecting them with mentors and giving them the actual opportunity to approach investors. Approximately 3 entrepreneurs can also visit Japan for fundraising and business matching. 2 How long does the program last? This program will last 8 months, from July 2018 to February 2019. 3 Does CJCC invest in the entrepreneurs’ businesses? CJCC does not invest or take any equity in the entrepreneurs' businesses. 4 Please provide more details about the level of commitment required during the program. Please refer to page 29. 5 Where do I go if I have more questions? Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to you shortly. 6 I am interested in being a mentor or coming in as a program partner. Who can I contact? Thank you for your interest. Kindly contact us at cjap@tohmatsu.co.jp and our team will get back to you shortly. 7 What happens to intellectual property during the Accelerator Program? Your ideas remain yours - they belong to you and your team. If there is a need to transfer or manage Intellectual Property to another stakeholder, this can be discussed with the CJAP team. 8 Will the participants’ ideas be protected? The applicants’ wishes will be respected as much as possible. However, you should also be aware that there are many people who have similar ideas. Ideas that seems to be yours may already exist in other places in the world. Therefore, we will not conclude confidentiality agreements which would cover your ideas as confidential information. In this Accelerator Program, rather than putting an emphasis on the idea, we would like to value the actions you take to realize and leverage your idea into a successful business.
  • 44. Acknowledgements 44 Cambodia-Japan Cooperation Center and Deloitte Tohmatsu FA Co. Ltd would like to extend our thanks to all those who supported us in the process of developing this program. This program would not have been possible without the support of various stakeholders in Cambodia and Japan who provided us with invaluable knowledge, information and energy to realize this program.