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The sales world is constantly in flux. With rapidly transforming 
markets, ever-changing customers, and new technologies 
always around the corner, sales professionals must 
evolve with the industry to thrive. 
Thirty years ago, leads were generated in the yellow pages and 
organized using forms and folders. Fifteen years ago, bulky and 
cumbersome software did the job. Now, it’s all about seamless 
integration to save time and increase efficiencies. 
Today’s business leads are generated in the inbox and organized 
within Customer Relationship Management (CRM) systems. Tools that 
integrate the two quickly and efficiently prove invaluable, increasing 
efficiencies and creating faster turnarounds. Ensure your sales team is 
positioned for success. 
INTRODUCTION 
30 YEARS AGO 15 YEARS AGO NOW 
2

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The Changing World of Sales

  • 1. The sales world is constantly in flux. With rapidly transforming markets, ever-changing customers, and new technologies always around the corner, sales professionals must evolve with the industry to thrive. Thirty years ago, leads were generated in the yellow pages and organized using forms and folders. Fifteen years ago, bulky and cumbersome software did the job. Now, it’s all about seamless integration to save time and increase efficiencies. Today’s business leads are generated in the inbox and organized within Customer Relationship Management (CRM) systems. Tools that integrate the two quickly and efficiently prove invaluable, increasing efficiencies and creating faster turnarounds. Ensure your sales team is positioned for success. INTRODUCTION 30 YEARS AGO 15 YEARS AGO NOW 2