The future of dead tree news...it isn't dead yet from Cincinnati Enquirer's Dave Holthaus http://twitter.com/dgholthaus at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.

1. Reinventing the Newspaper Back to the Future

2. Why newspapers? Major revenue producer They support new products and platforms Deep brand equity or identity 83 % say newspapers still relevant (Feb. 2009, The Rosen Group)

3. How to reinvent? Top to bottom Paper Printing Content Design

4. Better paper Display excellent photography Present advertising displays better Get rid of the mess An idea: Work with the paper industry to develop new technology and new products

5. San Francisco’s remake State-of-the-art presses Vivid color Sharper reproduction Compete with imagery of the ‘Net

6. A bolder look Stunning photography Played across five columns Top third of paper Vivid reproduction

7. Rethink the content Still institutional-oriented (courts, cops, etc.) Are we the prime source of yesterday’s news?

8. What to cover? What matters to readers? Use the experience, knowledge and skill of the staff They provide narrative, analysis, perspective One idea: go deep on page one with a Story of the Day

9. Rethink the writing Do away with arm’s length tone Too cold and conventional Engage readers in a more direct way

10. The Traditional Paper Arm’s length writing Traditional tone

11. The Reinvented Paper Engaging headline Engaging lead

12. Readers as customers Explain the implications of the news Headlines should reflect that Create a lively personality and voice

13. Some examples