An interactive slide presentation given at the Police Leadership Conference in Vancouver, British Columbia, April 2011

1. An Exercise in “Social” Christa M. Miller @christammiller Image: cwwycoff via Flickr

3. Who here is on Twitter? If neither... are you exploring? Officially? Unofficially? Image: pobre.ch via Flickr

4. Representation & Policy Who represents your agency? How does this work for you? Image: emples via Flickr

5. Content Experiments vs. regular use What worked vs. what didn't What you've pursued vs. avoided Images: mpeterke, austinevan via Flickr

6. Content How are you measuring? Images: daniel_iverson, emples, Josep Ma Rosell via Flickr From the field vs. from behind a desk What do you want to do more of?

7. Relationships & Engagement Whom you follow & are followed by: does it work? What does “engagement” mean to you? Online relationships in a professional context Images: Mark Klotz, avrene,Altimeter Group via Flickr

8. Relationships & Engagement Implications for crisis Images: lrargerich, gt7803a, kowaleski via Flickr Lessons learned from personal use Changing interactions with the media

9. @christammiller [email_address] cops2point0.com