Gerris digital is a full-service digital strategy consulting firm specializing in Online Reputation Management (ORM), Video & Digital Animation, and Influencer Outreach.
Best Practices for Implementing an External Recruiting Partnership
Gerris Capabilities Deck October 2020
1. GERR.IS
CAPABILITIES DECK
Gerris digital is a full-service digital
strategy consulting firm specializing
in Online Reputation Management
(ORM), Video & Digital Animation,
and Influencer Outreach.
2. Gerris Corp is the industry pioneer and market leader in Online Market Intelligence, Brand
Promotion, and Brand Protection services for the online environment. Gerris has produced online
campaigns for blue-chip clients in over 40 different industries. Word-of-mouth is no longer niche, it is
now mainstream.
While Gerris Corp was formed in 2012, its legacy goes back to 2006 when AbrahamPR transformed
into Abraham Harrison, LLC. From its very beginning, AbrahamPR was launched as a digital PR
agency that was designed to both promote and protect their clients online, through what was called,
then, blogger outreach and defensive SEO, are now called influencer marketing and online
reputation management. We have led the industry for almost 15-years and have evolved with the
state of the art.
Before Gerris, Dan and Chris worked together for Chris’ first digital PR agency, Abraham Harrison,
a Delaware LLC he formed in 2006, Dan as COO and Dan as President. After the dissolution of AH
in 2012, Chris formed Gerris Corp, and partnered with Dan Krueger in 2015.
About Gerris Corp
3. GERRIS
PARTNERS
Chris Abraham, Founder & Principal Consultant
Digital strategist and technologist, Chris is a
leading expert in digital: search engine
optimization (SEO), online reputation
management (ORM), Internet privacy, and
online public relations (with a focus on blogger
outreach, blogger engagement, and Internet
crisis response).
Dan Krueger, CEO
A 20-year media veteran, Dan leads the day-
to-day operations of Gerris, ensuring the firm's
clients benefit from creative, integrated
programs that deliver strong, measurable
results. Dan specializes in influencer outreach,
ORM, social media campaigns, messaging,
and video production.
4. ONLINE REPUTATION MANAGEMENT (ORM) SERVICES
Controlling your good name in the top-two pages of search—be it Google or Bing—is an essential part of
protecting your brand, your good name, your prosperity, your livelihood, and your reputation—and not just
your online reputation, but how many people will meet you for the very first time: with a search of your
name or your company or your product. Usually Google, but there are any number of search engines,
including Bing, the default search engine on many phones and Windows PCs, and YouTube, the most
popular search engine under Google Search.
Gerris has a combined thirty-years of experience in the online reputation management business, going
all the way back to 2002—well before ORM became an industry. As a result, we
have a staff with a broad base of experience, from online reputation management
to crisis response, from public affairs to SEO, from copy writing to influencer
marketing, from website development to Internet forensics, and from technology to marketing. While our
bread and butter is online reputation defense in the form of ORM, we have a number of happy clients who
have committed to investing in our Online Perception Management (OPM) product, which is a brand
promotion product, a sort of search engine optimization (SEO) on steroids.
5. Influencer Outreach
Influencer outreach is a process by which we identify online influencers in your space and activate them on
behalf of your brand. We do two types of influencer outreach: A-List (Tier 1) and Long-Tail (Micro-
Influencers). Micro-influencer marketing is one of the services that sets us apart from other Digital PR firms.
Most firms focus only on influencer marketing to Tier 1 influencers. While this is effective for getting a lot of
eyeballs on the initial post, the story is quickly buried due to the high frequency, fickle nature, of posts.
We focus on reaching the long-tail—the micro-influencers. We contact thousands of online influencers in
your target demographic, and individually interact with every influencer who expresses interest. This results
in from hundreds to thousands of positive posts about your brand resulting in higher SEO in addition to the
broad base of brand awareness.
6. Video & Digital Animation
There are few content mediums with the capacity to impact the senses like video and animation. Content in
motion has been scientifically shown to attract and retain an audience, increase click-through rates and
engage customers across all industries and services.
The animated video content that we produce incorporates design and style cues from your brand
guidelines to match the rest of your online presence and encompass the essence of your brand. Running
times are generally brief in order to communicate your messages and concepts in a concise, creative,
easy-to-understand package.
Animation is ideal for explainer videos, promotional announcements, training, vendor and employee
messaging and more. We produce content for big and small names in the tech, pharma, healthcare and
finance spaces and many others. We’re always happy to send samples of our work that specifically pertain
to your specific industry or content style.