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The King & Uncle Sam

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Slides for Rebecca Haden's Wordcamp Kansas City 2012 presentation

Published in: Technology, Business
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The King & Uncle Sam

  1. 1. THE KING & UNCLE SAMlinkbuilding for your WordPress website
  2. 2. DIFFERENT WEBSITES: DIFFERENT STRATEGIESUncle Sam’s More of the King
  3. 3. WE’RE #4?!
  4. 4. ALL WEBSITES NEED LINKBUILDING Links are a vote of confidence for search engines. Links can send traffic. Links can increase authority.
  5. 5. EVERYTHING SHOULD BE AS SIMPLE ASPOSSIBLE, BUT NO SIMPLER. -EINSTEIN
  6. 6. THE BASIC PROCESS IS THE SAME…
  7. 7. WORDPRESS OFFERS ADVANTAGES. Content is king, and WP is all about content. Settings make some things easy. Plugins give more control. Widgets give more options.
  8. 8. CONTENT IS KINGDifferent websites… different strategies
  9. 9. REGULAR, QUALITY BLOGGING
  10. 10. HIGHLY TARGETED ARTICLE
  11. 11. USE YOUR SETTINGS Use Permalinks settings to create easy URLs. Allow trackbacks and pingbacks. Check your privacy settings.
  12. 12. PLUGINS GIVE YOU MORE CONTROL…
  13. 13. …AND CAN SAVE TIME…
  14. 14. …BUT THEY’RE NOT MAGIC
  15. 15. “LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS
  16. 16. INTERNAL LINKING PLUGINS NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) (…still not magic)
  17. 17. ENCOURAGE SHARING
  18. 18. INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS
  19. 19. DON’T FORGET THE WIDGETS Create category feeds with a text. Use a blogroll. Others may reciprocate. Use social media widgets. Create custom text widgets.
  20. 20. REMEMBER WHEN YOU POST… Use Title Edit if you need to improve your title. “Link to existing content” for fast internal links. Use Categories and Tags. Send trackbacks and pingbacks.
  21. 21. HADEN INTERACTIVEwww.HadenInteractive.comRebecca@HadenInteractive.com

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