1. content curation
A HOW-TO-GUIDE
for Home Builders
and Real Estate Professionals
By 2-10 Home Buyers Warranty®

2. WHAT IS
content curation?
The process of analyzing and sorting web
content and presenting it in a meaningful
and organized way around a specific theme.
-macmillandictionary.com

3. WHY DOES
content curation
MATTER TO YOUR BUSINESS?

4. Distinguishes your business
as an industry expert.
#1
#2 Gives your business
a competitive edge.
Be the go-toresource for home
buyers and sellers.

5. #3 Improves your
search engine optimization
—increase your chances of being
found organically online.
It keeps your
business page
relevant. Most curated
content is typically the latest
and greatest news and tips;
search engines pick up on this
and see your site as relevant
to the market.
Search engines
rank content
higher.

6. #4 Keeps your business
top-of-mind.
The more relevant content you’re posting, the more likely your social
followers will remember you when it comes time to make a purchase.

7. WHERE CAN YOU FIND
content?

8. Subscribe to blogs
that provide content that is
relevant to homeowners and
potential home buyers.

9. Use keywords that relate to the
type of content that you want
to share. Google sends you an email
with articles based on your search
terms once a day, once a week or
whenever they occur, depending on
how you set up your preferences.
Create
Google
Alerts Example Keywords
Home buyer tips
Home maintenance
Home improvement
Home financing

10. Relevant
RESOURCES

11. THE KCM
BLOG
kcmblog.com
Real estate market data
pertinent to potential
home buyers and sellers.
THE DOOR-
STEPS BLOG
blog.doorsteps.com
Home buyer
financing tips.
THE HAPPY
HOMES BLOG
blog.2-10.com
[The 2-10 Home Buyers
Warranty® blog] Marketing
tips for builders and real
estate professionals, home
maintenance and building
and real estate industry news.
THE ZILLOW
BLOG
zillowblog.com
Real estate news
and advice on how to
navigate the complex
world of mortgages.
HGTVFRONT
DOOR
frontdoor.com/real-estate
Design, home improvement
and maintenance tips.

12. SHARING
content

13. Now that
you know
where to find
content...
Most websites will include a “share this” section at the
bottom of each article (just click and follow instructions).
Or, copy and paste the article’s URL (from the browser bar)
into your status update section of your social profile.
it’s time to
share it!

14. Add a description.Always include a short
description in your status, for expample: what the
article is about, your opinion on the topic or pose a
question about the article. It’s best practice to
keep this to one sentence (short and sweet is key).
TIP: Discussion questions beginning with “would” are known to get the most
engagement or comments from your followers.

15. Include an image. Content can
be more than articles. For example,
post an image of your floorplans,
product or the neighboorhood
you build in.
A study shows that [Facebook] posts with
photos receive 39% more interaction from
users than ones without. (Source: Hubspot).

16. Share 4-10 pieces of
content a day.
BEST
PRACTICES

17. And finally…

18. We strongly recommend
always providing attribution
to the original author of
the contentyou are sharing.

19. Sign up for our social media content alerts
for real estate and building professionals brought
to you by 2-10 Home Buyers Warranty®.
Email marketing@2-10.com to be
added to our distribution list.