The document discusses conventions for film posters in the psychological horror genre. It notes that psychological horror posters typically feature a main image that covers at least 80% of the page, a bold and brightly colored masthead, and imagery that focuses on particular areas of the body or face, such as an eye. Common color themes for these posters include red, black, white, and blue. Psychological horror posters also usually have minimal text to draw attention to the main visual image rather than the written elements.