2. TYPE DEFINITION EXAMPLE NARRATIVE/CONCEPT/
PERFORMANCE
STYLES Popular music
genres
Pop, Rock, Indie, Rap etc https://www.youtube.com/watch?v=nfWlot6h
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Taylor Swift – Shake It Off
https://www.youtube.com/watch?v=QcIy9NiN
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Taylor Swift – Bad Blood
Hybrid: Concept/Performance
Hybrid: Narrative/Performance
In-concert ‘as live’
footage
Footage from a gig https://www.youtube.com/watch?v=fJ9rUzIMc
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Queen – Bohemian Rhapsody
Performance
Animation Animation is the rapid display of a sequence of
images to create an illusion of movement.
https://www.youtube.com/watch?v=djV11Xbc
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A-ha – Take On Me
https://www.youtube.com/watch?v=xweiQukB
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Paula Abdul – Opposites Attract
Hybrid: Narrative/Performance
Hybrid: Narrative/Performance
Interpretive The audience to make their own interpretation
of what they think the music video is about
https://www.youtube.com/watch?v=KWZGAExj
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Sia – Elastic Heart:
Some audiences may perceive this
video with sexual connotations
Others may identify the relationship
(possibly a father-daughter
relationship) and the stripping of the
identity
Concept
Narrative Telling a story through a music video https://www.youtube.com/watch?v=A_af256m
nTE&safe=active
Ed Sheeran – Small Bump
Hybrid: Narrative/Performance
Surrealist Dreamlike and unreal elements https://www.youtube.com/watch?v=qMxX-
QOV9tI
Jessie J – Price Tag
Hybrid: Concept/performance
Impressionist Similar to surrealism, taking you away from
reality.
https://www.youtube.com/watch?v=H8Qp38q
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Gorillaz – Feel Good Inc.
Hybrid: Narrative/Performance
Pastiche Adaptations of existing videos https://www.youtube.com/watch?v=P1o-
mhtrFT0
Please Don’t Say You Love Me – A Level
Adaptation
Hybrid: Narrative/Performance
Intertextual
References
References to other literal themes or films, or
music similar to pastiche
https://www.youtube.com/watch?v=8xg3vE8Ie
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Taylor Swift – Love Story
Hybrid: Narrative/Performance
Parody Taking the mick of existing music videos/films
etc
https://www.youtube.com/watch?v=lOfZLb33u
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Weird Al Yankovic – Amish Paradise
https://www.youtube.com/watch?v=9Ht5RZpz
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Blink-182 - All The Small Things
Hybrid: Narrative/Performance
Homage Is a demonstration of respect or dedication to
someone or something.
https://www.youtube.com/watch?v=hon_h3W
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Official Paul Walker Tribute Fast and Furious 7
Hybrid: Narrative/Performance
3. CONVENTIONS Lyric
Interpretation
Understanding what is meant by
the lyrics being used within the text
and using visual references to
define the lyrics in the video.
https://www.youtube.com/watch?v
=kfVsfOSbJY0
Rebecca Black - Friday
Hybrid: Narrative/Performance
Extending or
consolidating
song’s
meaning
Changing a songs meaning to a
more suitable one for the listener.
https://www.youtube.com/watch?v
=wmYT79tPvLg
Lily Allen - LDN
Hybrid: Narrative/Performance
Allusion An expression designed to call
something to mind without
mentioning it explicitly; an indirect
or passing reference. When the idea
is not what it first seemed.
https://www.youtube.com/watch?v
=MviFdVHltEM
Take That - Babe
Hybrid: Narrative/Performance
Links to other
artists
Referencing another by visually
adding them in the video or lyrics.
https://www.youtube.com/watch?v
=QcIy9NiNbmo
Taylor Swift – Bad Blood
Hybrid: Narrative/Performance
4. EDITING
TECHNIQUES
Cutting to beat When the shots in the video cut
to the next in time with the
beat.
https://www.youtube.com/watch?v
=nzY2Qcu5i2A
The Offspring – Pretty Fly (For a
White Guy)
Hybrid: Narrative/Performance
Miming /Lip
Sync
Wording the lyrics on the
video to give the allusion of
singing the song
https://www.youtube.com/watch?v
=hblH_UWbHBQ
Tynisha Keli – I Wish You Loved
Me
Hybrid: Narrative/Performance
Multi-image The use of multiple shots on the
same screen.
https://www.youtube.com/watch?v
=YVkUvmDQ3HY
Eminem – Without Me
Hybrid:
Concept/narrative/Performance
Montage The technique of selecting, editing,
and piecing together separate
sections of film to form a continuous
whole
https://www.youtube.com/watch?v
=rYEDA3JcQqw
Adele – Rolling in the Deep
Hybrid: Narrative/Performance
SPX Special
Effects
An illusion created by camera,
editing or graphics.
https://www.youtube.com/watch?v
=t5Sd5c4o9UM
Katy Perry – E.T. ft. Kanye West
Hybrid: Concept/Performance
