4. What is Design Thinking ?
Design Thinking is an iterative process in which we seek to understand the user,
challenge assumptions , and redefine problems in an attempt to identify alternative
strategies and solutions that might not be instantly apparent with our initial level of
understanding. At the same time, Design Thinking provides a solution-based approach
to solve problems. It is a way of thinking and working as well as a collection of hands-on
methods.
5. Design Thinking is extremely useful
in tackling problems that are ill-
defined or unknown, by re-framing
the problem in human-centric ways,
creating many ideas in brainstorming
sessions, and adopting a hands-on
approach in prototyping and testing.
How It is Useful
7. Empathy
Empathise is a mechanism to understand and
share the feelings of your users to foster
deep user understanding and be able to
uncover the deep user insights and needs.
8. Empathy Map
What is an Empathy Map?
It is a collaborative tool to gain a
deeper insight into the customers.
Also it gets you into the shoes of users.
9.
10. C
I want something reliable
Where should I start?
Which books are good?
What is best for me?
Is this a good platform?
Am I wasting my time?
Checks and compare
websites
Compares different books
Ask his/her peers
Research
THINKS
DOES
SAYS
FEELS
Unsure which website to trust
Fear
Anxious
Excited
USER
14. What is Field Observation?
It is a structured approach to observing people
in their natural Environment rather than in a
formal research setting. It is to uncover user
insights and fresh perspectives of people and
behaviour.
14
15. When To Use Field Observation?
Field observation is used to uncover User
Insights and fresh perspectives of People and
Behaviours.
15
18. A “Persona” is a fictional
representation of an actual user.
Persona development is a
process of humanizing your
target user, giving voice and
character and making them real.
Personas are fictional
characters created to represent
your group of target users who
exhibit similar behaviors,
patterns, motivations and goals.
What is Persona Development?
19. Step 1• Review all your clusters, user insights and user needs .
Step 2 • Distill those information relating to behavior patterns,
goals, motivations, challenges, pain points, needs etc.
Step 3• Add fictional personal details such as name to bring the
persona life.
Step 4• Add some narratives or story to reveal the persona’s
lifestyle, activities, choices and social context
20. ROHIT SEM
“ book is way better than the movies”
● Age : 22
● Location: Dewas
● Education: Graduate
● Status: Single
● Hobbies: Reading books , Listening
Music .
Goal PAIN POINTS
● To read Biography
● Discovering new
books
● To clear gate exam
● Get good marks in
exams
● Unable to decide the material
for book
● They are highly paid
Motivation
● To improve reading
skills
● To be confident
always
● To know theirs
struggle
21. MANSI KUSHWAH
● Age: 18
● Location:Pune
● Education: 12th
● Status: Single
● Hobbies: Reading Books ,Outdoor
games
Goal Pain Point Motivation
● Finding unique
books
● To get all the
books of his
syllabus
● Scoring good
grades in class
● Difficult to found on
single platform
● Not know about
syllabus books
● Want to improve
grades
24. ● As an interviewer we
have to recruit the
right user types.
So we talk with some
students,
and started with some
general questions.
User’s Interview
25. Q.Why books are important to them?
● improve their abilities
● improve their imagination power
● make them confident
Q.What motivates them to read books.
● Great man used to read books daily.
Q.Which kind of books they like along
with syllabus?
● Biographies,historical
books,novels,etc.
26. Q.Any challenges that they faced in finding their
desired book?
● Yes,they get some,some not.
● they not afford highly paid books.
● if they have no reference,they have no idea
which book should they read.
(for exam,for their course).
● unable to find platform where all books are
included.
27. Q.What if they get books easily,in single
platform,and for free?
● it’s very helpful for them
