1. Presented by Chin Tze Wei, Tee Hing Nian, Siau See Sing,
Thun Shao Xun and Yee Algel.

2.  Comparative analysis between Tean Ean Local Products (Penang) and Sin Hup
Heng Food Trading Co. (Klang)
 Local Product Businesses

3.  Products that you can only find in a particular area.
 Includes : food, medicines, snacks, drinks, etc.
 Main targeted customers : Residents and tourists in the area.
 Acts as souvenirs to the tourists.

4.  Located in Georgetown
 20 workers and 10 staffs
 Founded in 1995 by Mr. Teh Tatt Huat
 Main Product : Tau Sar Pneah and Bah Kut Teh ingredients

5.  Located in Klang
 10 workers
 Founded in 1974 by Mr Lee Xin Hup
 Main Product : Biscuit Beh Teh Sor

6.  Lack of workers
 Low supply of products from the supplier
 Lack of experiences while they just started their business in the 90s.
 There are many of competitors in the market.

7. Lack of workers
There are many competitors in the market.
Lack of modern machineries.

8. Tean Ean
 Ghee Hiang, a 155 years old bakery.
 Him Heang, one of the most famous
local products shops in Penang.
Sin Hup Heng
 Lian Bee Confectionery Sdn Bhd,
Founded in 1963, it is very famous in
Klang Valley.

9.  Retail Food Business
 Medium private company
 Family business
 Average financial support
 Monopolistic Competition in Penang
 Less than 100 firms
 Low pricing power
 Weak barrier to enter the market.

10.  Retail Food Business
 Small private company
 Runs by the owner only,
 Medium financial supports.
 Oligopoly Competition in Klang
 A few sellers in the market
 Strong Pricing power
 Mutual dependence between the oligopoly firms
 Products sold either as standardized or differentiated

12.  Promotes & give discounts on their products.
 Produces high quality products.
 Provides good customer services.
 Earn their customers’ faiths.

13.  Maintains the quality of the products.
 Improves the production quality.
 Emphasizes on the skills of making the products.

14. Tean Ean and Sin Hup Heng both believe that pricing
decisions do not affect their businesses’ performances.

16.  Promotes their company via social sites:
Internet
 To introduce their product to whole world
Facebook Twitter

17.  Does not have any future plans for their business
 The owner is 60+ years old, he needs to find a replacement.
 However, the owner’s sons are not willing to take over his business.

19. Tean Ean should try to promote their products around the
world through IT technologies to complement their Facebook
website.
They should also try branching out a few shops to make Tean
Ean an international brand.

20.  Sin Hup Heng needs to keep up to date with the latest trend in the
pastries market by introducing new varieties of pastries to attract more
customers.
 Sin Hup Heng should consider trying to relocate their shop to a better
strategic location to solve the problem of limited parking spaces and air
pollution around that area.
 A complete makeover to make the place stylish and easy to spot in the
eyes of customers

21. Managing Director of
Tean Ean

22. The owner of Sin
Hup Heng