2. Vision: an experience of seeing someone or something
in a dream or trance, or as a supernatural apparition.
Envision: imagine as a future possibility; visualize.
What:
Idealized future goals
Shared cherished end values
A mental model of future
Realistic credible, attractive
1
What Is a Vision?
5. Is what I want what they want?
Where could we make a difference?
What could we do together?
What do you want to do in the future?
Would people get excited about it?
Is there anything missing?
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Crafting a Vision Statement
Woodrow Wilson once said, “The ear of the leader must
ring with the voices of the people.”
6. Be a leader not a manager
Inform and educate
Create education opportunities
Help shape the environment
Build a high trust culture
5
Working towards a Vision
Statement
Involve Team Members
7. Explain how vision addresses status quo’s short
comings.
A plan of action for realizing vision
Repeatedly remind them with enthusiasm and
passion
Show: Be a role model
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Communicating a Vision:
The credible leader learns how to discover and
communicate the shared values and vision
Help the Team Embrace the Vision
8. Walt Disney : Idea of Disneyland is a simple
one
It will be a place for people to find
happiness and knowledge.
Parents and children to spend pleasant
times.
Older generation can recapture the
nostalgia of days gone by.
Dedicated to dreams and hard facts that
have created America.
9. Martin Luther King: I have a dream
a dream deeply rooted in the American
dream.
Truth that all men are created equal
Mississippi will be oasis of freedom and
justice.
Judged by content of character
10. There is no more powerful engine driving anThere is no more powerful engine driving an
organization toward excellence and long-rangeorganization toward excellence and long-range
success than an attractive, worthwhile, andsuccess than an attractive, worthwhile, and
achievable vision of the future, widely shared.achievable vision of the future, widely shared.
——BURT NANUS, Visionary LeadershipBURT NANUS, Visionary Leadership
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Conclusion