SlideShare a Scribd company logo
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the transparent reputation
economy: social media as a
character reference
Photo: code poet
transparency, personal brand and
authenticity are the keys to success
in today's competitive job search
Photo: Stuck in Customs. Source: Put Forth Your Virtual Best. By Daniel Gulati. Huffington Post. May 2012.
companies are increasingly
reliant on applicants’ web presence
instead of resumes
Photo: Robert S. Donovan Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
the online screening process evaluates
the quality of candidates, determining
if applicants will be a good social fit.
Photo: Jaypeg. Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
"We are most interested in what
people are like, what they are like to
work with, how they think".
Photo: I..C..U Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
“I’m assuming they have a strong network,
cultivate it, and are seen as a leader in their
field. Without a LinkedIn profile, I’m not sure
how they can say this”
Photo: The Seafarer. Source: Recruiters Say: Avoid LinkedIn At Your Peril. By Allison Cheston. May 2012. Forbes.
resumes fail to give much
insight into a candidate’s personality,
passions, and social ability
Photo: HockeyBoy Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
“it is a big red flag if a candidate has
either no profile or a limited profile with
a low number of connections”
Photo: CharlotWest Source: Recruiters Say: Avoid LinkedIn At Your Peril. By Allison Cheston. May 2012.
Forbes.
“The paper resume is dead.”
Photo: Mastahanky. Source:Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.
"It didn't matter to me what
they're like in an interview setting.
All that mattered was their online personality"
Photo: M.Dolly. Source: Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.
Social technologies encompass every
aspect of our lives, forcing us to merge
identities that used to be separate.
Photo: Brendan Lynch. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
we can no longer have segmented selves,
but everyone’s public and private identities
are merging
Photo: Berliner. Gazette. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
applicants are forced to be themselves on
personal profiles like Facebook, Twitter, and
LinkedIn
Photo: Fora do Eixo.
to employers, a candidate’s contacts, friends
and followers back their profiles up.
Photo: nataliej.
a study done by the University of Texas found
that what a person is “really” like can be judged
by their Facebook profile
Photo: Kris Kesiak Photography. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July
2010.
“current social norms” favour exposure over
privacy. Individuals are now more comfortable
sharing information of all kinds “openly and
with more people”
Photo: On a meadow, lea. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
As a result, “We’re coming to terms and
reconciling with that merging of identities”
Photo: Jitter Buffer Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
to employers, visibility creates opportunities
and reputation builds trust
Photo: the tartan podcast Source:The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011
This “proven” trustworthiness exists only online,
so in order to compete in the global economy,
individuals must maintain their brand.
Photo: shareski Source:The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011
"The Web is your ré sumé . Social
networks are your mass references”.
Photo: James Cridland Source: Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.
“The very best talent isn't even looking
for work. They're mobile and socially
connected and too busy changing the world”
Photo: NASA Goddard Photo and Video Source: Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.

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Social Network as a Resume

  • 1. the transparent reputation economy: social media as a character reference Photo: code poet
  • 2. transparency, personal brand and authenticity are the keys to success in today's competitive job search Photo: Stuck in Customs. Source: Put Forth Your Virtual Best. By Daniel Gulati. Huffington Post. May 2012.
  • 3. companies are increasingly reliant on applicants’ web presence instead of resumes Photo: Robert S. Donovan Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
  • 4. the online screening process evaluates the quality of candidates, determining if applicants will be a good social fit. Photo: Jaypeg. Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
  • 5. "We are most interested in what people are like, what they are like to work with, how they think". Photo: I..C..U Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
  • 6. “I’m assuming they have a strong network, cultivate it, and are seen as a leader in their field. Without a LinkedIn profile, I’m not sure how they can say this” Photo: The Seafarer. Source: Recruiters Say: Avoid LinkedIn At Your Peril. By Allison Cheston. May 2012. Forbes.
  • 7. resumes fail to give much insight into a candidate’s personality, passions, and social ability Photo: HockeyBoy Source: No More Résumés, Say Some Firms. By Rachel Emma Silverman. Wall Street Journal. January 2012.
  • 8. “it is a big red flag if a candidate has either no profile or a limited profile with a low number of connections” Photo: CharlotWest Source: Recruiters Say: Avoid LinkedIn At Your Peril. By Allison Cheston. May 2012. Forbes.
  • 9. “The paper resume is dead.” Photo: Mastahanky. Source:Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.
  • 10. "It didn't matter to me what they're like in an interview setting. All that mattered was their online personality" Photo: M.Dolly. Source: Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.
  • 11. Social technologies encompass every aspect of our lives, forcing us to merge identities that used to be separate. Photo: Brendan Lynch. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
  • 12. we can no longer have segmented selves, but everyone’s public and private identities are merging Photo: Berliner. Gazette. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
  • 13. applicants are forced to be themselves on personal profiles like Facebook, Twitter, and LinkedIn Photo: Fora do Eixo.
  • 14. to employers, a candidate’s contacts, friends and followers back their profiles up. Photo: nataliej.
  • 15. a study done by the University of Texas found that what a person is “really” like can be judged by their Facebook profile Photo: Kris Kesiak Photography. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
  • 16. “current social norms” favour exposure over privacy. Individuals are now more comfortable sharing information of all kinds “openly and with more people” Photo: On a meadow, lea. Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
  • 17. As a result, “We’re coming to terms and reconciling with that merging of identities” Photo: Jitter Buffer Source:The Web Means the End of Forgetting. By Jeffrey Rosen. The New York Times. July 2010.
  • 18. to employers, visibility creates opportunities and reputation builds trust Photo: the tartan podcast Source:The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011
  • 19. This “proven” trustworthiness exists only online, so in order to compete in the global economy, individuals must maintain their brand. Photo: shareski Source:The Reputation Economy is Coming - Are You Prepared? By Dan Schaebel. Forbes. February 2011
  • 20. "The Web is your ré sumé . Social networks are your mass references”. Photo: James Cridland Source: Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.
  • 21. “The very best talent isn't even looking for work. They're mobile and socially connected and too busy changing the world” Photo: NASA Goddard Photo and Video Source: Tweets, not résumés, are trending. By Bruce Horovitz. February 2013. USA Today.