A case study of Audi ,in Marketing Internship under Prof. Sameer Mathur, IIM Lucknow

2. August Horch
Founder of Audi

3. Historical Events
The Mountain King
Donau Classic

5. Work effectively !

6. Objectives
1. Global Image Leader
2. Attractive Employer
3. Continuous Growth
4. Financial Growth

7. Our business is about technology, yes.
But it’s also about operations and
customer relationships.

8. Luxury & Comfort

9. Innovation

10. Research

11. Technology

12. Traditional Organization versus Modern Customer Oriented
Company Organization

17. Audi Future

18. How important is it to invest in
customer loyalty for cars, a
product most people buy only
every couple of years?

19. Estimate the lifetime value of
an Audi Customer.

20. What measures should Audi take to
build long term loyalty relationships?

21. DISCLAIMER
CREATED BY CHETAN SIRVI DURING A
MARKETING INTERNSHIP UNDER PROFESSOR
SAMEER MATHUR , IIM LUCKNOW