3. Why do students drink Coke?
• The bottom line for the
students surveyed was
they liked the taste. Peer
pressure did not seem to
have a significant
influence on the decision
of what soda to drink.
Students also felt strongly
about they decision to
drink Coke Versus Pepsi.
There really does appear
to be a cola war.
4. Coca-Cola
Statistics
• Coca cola owns more than ½ of
the world’s beverages.
• Coke is affordable in all the
countries as surveyed. It was not
out of the price range for an
afternoon snack.
• Coke comes in a variety of sizes
worldwide so you can use it for a
crowd or as a personal snack
drink
5. Advertising
• Coke was first advertised as a
remedy for headaches and
exhaustion
• Coke has been advertising on
television for 50 years.
• Songs used in coca cola
commercials have become
popular.
• They use catchy mottos such
as:
“Adds a refreshing relish to
every form of exercise”
6. Stats cont:- The Coca-Cola Company
200
300
400
900
1,500,000,000
Countries we operate in
Servings per day
Manufacturing plants
Franchise bottling partners
Number of brands
7. Charitable Giving
• The Coca-Cola Company and its bottling partners
shipped more than 30 million donated 8-oz. servings to
Hurricane Katrina Evacuees, donated $10 million to
tsunami relief efforts in Asia and after the September 11
terrorist attacks committed to a $12 million financial
contribution to disaster relief efforts.
8. The Other Side of Coke
• There are 27
different varieties of
coke made by Coca-
Cola
• First bottle of Coke
was sold 120 years
ago on May 8,
1886 in Atlanta,
Georgia.
• Some of the other
brands under the
Coca-Cola Company
are:
– Sprite
– Barq’s Root beer
– Dasani
– Dr. Pepper
– Fresca
– Hi-C
– Minute Maid
9. Marketing Worldwide
• In 1998 Coke
international created its
first ad for the
celebration of the
Muslim holiday of
Ramadan. It was run in
20 countries worldwide.
• Coke is a Kosher drink,
so it is sold
internationally.
This coke can is written in Hebrew
12. International Coca-Cola
• In Hong-Kong, heated
Coke is served as a
cold remedy
• Coke advertises 200 in
countries around the
world.
• In Japan people use
money chips on their
cell phones to pay for
drinks.
13. Coca-Cola in
Our Schools
• Students in our surveys
indicated their ads were
similar to those in the
United States. This
was particularly true in
Europe.
• Coke vending machines
appear in many schools
around the world.
14. In the Olden Days
• Coca-Cola sold only
25 bottles in the first
year
• Nowadays, they sell
over one billion
bottles per day
• A single share in
Coke that was
bought in 1919
would be worth
$92,500 in 1997
• 1919 is when the
Coca-Cola went
public
15. Funky Facts
• You can put a penny
in Coke and it will
dissolve
• The sales of Coke in
the first year was
$50, and the
expenses were $70
16. Coke in Space
• In July 1985, Coke
was the first soft
drink to be enjoyed
in outer space on
the space shuttle
Challenger
• A special space can
was developed
17. Did You Know?
• If you stacked all of the bottles of Coke
that had ever been made end to end, it
would reach to the moon and back
1,045 times!
• Coca-Cola contained cocaine until 1913
– They had to remove it from the ingredients
because people were becoming addicted
to the drink
19. Current scenario in India
1. Generals and positive steps :-
– Atul singh is the President of coke business in India.
– John Ustas, an expat who moves from Coke Norway, as CEO for its Indian company-owned bottling
operations
– Cold drink giant Coca-Cola has announced its partnership with the United Nations Human Settlements
Programme (UN-Habitat) to improve community access to safe drinking water and adequate sanitation in
West Bengal, Madhya Pradesh and Nepal.
2. Issue’s went against the company :-
– On August 19, 2003,
The Consumer Disputes Redressal forum in Punjab's Moga district has directed a Coca Cola bottling plant
to pay more than Rs 100,000 in fines and damages for releasing a contaminated batch of soft drinks in the
market. A laboratory test found "foreign material injurious to health" in a 1.5 liter bottle of Coca Cola.
– On April 28, 2006,
In yet another 'eye-opener' judgement, Coca Cola was ordered by a city consumer court to pay over Rs 1
lakh after a man found dead insects in an unopened bottle of "Sprite" advertised as the company's top
product in the softdrink market.
– On 29 Jan 2008,
The District Consumer Disputes Redressal Forum, Fatehgarh Sahib, has fined Coca Cola Rs 15,000 after a
tobacco pouch was found in a bottle of the company.
20. Thanks you for patience
listening!!
Jatin Patel
“ Thanda matlab COCA COLA !!! ”
