2. pSych0graphY
•Basic Motivation: Defeat hunger
•Usage: Plain biscuit, with tea, with
coffee, with milk
•Perception-
Good Quality
Glucose
Value for money (Rs.4)
Meal Substitute
3. How dothey looklike?
•Live in semi urban and rural India
•Wears a simple dress
•Mothers suggest this for their Kids.
(40%)
•Age : 5-15, 25-50
•Always believe in value for money
(70%)
•Every neighborhood shop has it.