Ones stop Technologies SG Pte. Ltd. 1. All for you!2. .docx

Ones stop Technologies SG Pte. Ltd.
1. All for you!
2. Explore. Nurture. Inspire.( Vidit)
3. Inspired by you
4. It feels like home.
5. Feel at home.
6. Making life easier.
7. One place. your place.
8. Right here. Right now. (Yang)
9. The right stuff of life.
10. Your life in a app.
(Choose one Tagline!)
Business Model Plan Summary
One stop technologies SG is in the mobile application business
which is a part of the information technology (IT) industry in
Singapore. Application business in Singapore is at its peak right
now which makes it the most favourable to venture. Our aim is
to bring convenience into daily needs and maintenance by
providing information and data on all the service based business
on one platform, One stop mobile Application. One stop solves
all problems of maintenance, extra-curricular learning,
servicing etc. saving the hassle for individuals going out
making calls, researching, cross checking pricing, ratings etc.
One Stop focuses mainly on individuals new to the country,
living alone, retire people, single/working mothers and foreign
students.
We believe Singapore has a very strong Information
technology infrastructure available to everyone. Our team at
One Stop believe in the power of the internet and how it can
manipulate buying behaviours of customers around the world
and so we would focus mainly on the social media marketing

and use Facebook, Instagram, YouTube, Twitter as our main
tools for marketing. The application is available on all major
platforms for android and IOS.
One Stop Mobile application will constantly work towards
developing the application with more and more information, try
to make it more user friendly and easy to understand. So apart
from a strong marketing strategy, at one stop we believe in in
maintaining our unique value proposition by staying different
and providing free information for all the services provided
which would make us the leading information providers in the
market for service based businesses.
Our main objective is to be profitable for all our
stakeholders creating it a win-win scenario for all and that will
add immense value to the company. We have provided with all
the information further in the paper regarding the statistics
projected for the next year and the goals that company aims to
accomplish. One stop mobile Application aims to break even by
the end of 2018 and gain profits in the later years.
Business Background
One Stop mobile application was born because of the hassles we
went through when we first moved to Singapore. Our landlords
wanted us to get the air conditioner serviced and we could not
find one easily. After researching online, we did find an A/C
contractor but then we could not compare the prices. A similar
scenario came up when we had some blockage issue and we had
to call for a plumber and that when it clicked to us that we
should build a mobile application where everyone can skip the
hassle of research and just get all the information on one
platform and that when One Stop application was born. One
Stop started in the year 2018, initially it took some time
collaborating and deciding how the commissions were going to
be made but once we had the policy straight everything went
smooth.
One Stop quite literally is a one stop solution to all household,

hiring professional problems. What makes us different is that
we do not charge customers for our services but work directly
with the service businesses on commission basis. Customers
have access to all the data and information, and don’t have to
pay extra for other services. Foreign students or individuals new
to the country who have no idea how to deal with such
situations of cleaning, servicing, or even extra-curricular
activities and classes can easily book appointments on the
application. The application provides every detail from pricing,
ratings, recommendations, services etc. which makes people
take decisions faster. In doubt the application allows customers
to pay for services as and when the work is done and they don’t
have to pay anything in advance. These are some services that
makes us unique and which creates trust in the company.
The basic principle of One Stop is to provide individuals with
convenience while connecting them to high quality, professional
services. All the services affiliated with us will be verified and
marked as trusted on the application. This would take their mind
of the stress of handling things on their own and always know
that there is a reliable source right at a touch of a button. The
service that we provide is mainly for individuals who are new to
the country like students, people who just migrated to
Singapore, single/working mothers, retired citizens etc. who do
not have the time or energy to deal with such hassles.
pCompany
One Stop technologies SG is an online solution to individuals
seeking to hire professionals for service based activities. One
Stop mobile application will solve mother’s problems of finding
their kids the correct private tuition, dance class or any other
extra-curricular activity for their kids. It will solve the hassle of
organizing a party as even party organizers are available on the
app. Household problems like plumbing or cleaning are no more
a problem with one stop, it is just a click away. Buyers can
search for make-up artists, to dance choreographers all in one
place. One stop provides people seeking for fitness advise with

dieticians, personal trainers, yoga experts, Zumba experts,
meditation therapy etc. at a click of a button. For dance lovers,
there will be a wide range of dance genres to choose from and
can book a class by either calling them or leaving them a
personal message. Weddings would be no hassle with the help
of one stop, individuals can search for decorators, caterers,
henna artists, dancers etc. with wide range of options. This
application will be very useful for individuals studying in
Singapore, with Air conditioner servicing contractors, plumbers,
cleaning services, carpet cleaning, bathroom deep cleaning,
cooking services etc.
The application allows customers to compare pricing, services,
details, experience of professions. Individuals can give ratings
and comments about their experience with the professionals
which would help customers decide better. One Stop mobile
application is currently for the region of Singapore and would
expand as the company gathers information about such
professionals abroad. The mobile app was launched and live in
2018 for free of charge on all android and IOS platforms.
Industry
One stop mobile app falls under the Information technology (IT)
industry and the customer service industry. One Stop App is a
one stop solution for customers to find service based businesses
around them in a click of a button. Following are the findings
regarding the information technology industry and its usage.
· Singapore’s Information technology sector was the best
performing sector in July. For the first seven months, the IT
sector’s indicative return came up to 47.7% (Gateway, 2018).
· Over the past seven months, the inflow of Information
technology sector totalled +$65.2 million, which was the third
highest sectoral net flow (Gateway, 2018).
· Singapore’s Expenditure on Information technology

contributed to 7.08% ("Information and communication
technology expenditure (% of GDP) in Singapore", 2018).
· Mobile applications are based on three main pillars;
government support, infrastructure and business agility.
Singapore is on the top of the leading app economies
("Singapore tops mobile app economy, but for how long?",
2018).
· Gadgets have become a key part of Singaporeans. They spend
12 hours 42 mins a day on their phones which includes their
walking, travel time (YANGCHEN, 2018).
Considering these points, it seems that the idea of creating an
app like one stop would help Singaporeans and bring
convenience. Singapore has been massively adaptive to app
based services, few of the biggest examples would be Uber,
Grab, Food Panda etc. According to the findings, we find a
paradigm that Singapore’s growing information technology
market provides all the infrastructure needed for individuals to
adapt to such technology. Hence, venturing into the current
scenario of the Information technology industry seems
favourable.
There is no direct competition to One Stop mobile
application, this will be one of a kind app, however there are
individual service business who are currently active on the
internet who can create minor competencies but it can be easily
handled by collaborations and commissions.
In order to understand the scenario about Singapore
more in detail, PEST analysis will be used to understand the
Political, economical, social, and technological aspects. The
PEST analysis of the Singaporean market is as follows:
1) Political:
· Singapore has a stable operating government system.
· Singapore is a major global and logistics hub (Hays, 2018).
2) Economy:
· Singapore is the second freest economy ("Singapore Economy:
Population, GDP, Inflation, Business, Trade, FDI, Corruption",

2018).
· Singapore has topped the World Bank’s Ease of Doing
Business rankings since its inception ("Overseas Business Risk
- Singapore", 2018).
· Low poverty rates.
3) Social:
· Singapore is highly adaptive to change with technology.
· Singaporeans like to plan things in advance.
· Singaporeans live a fast-paced lifestyle.
4) Technology:
· Singapore’s well equipped with infrastructure that can support
all services.
· Heavy application, mobile and broadband users.
References:
Gateway, S. (2018). Information Technology Ranked as
Singapore’s Strongest Sector in July | SGX My Gateway.
Retrieved from https://sginvestors.io/sgx-
mygateway/2017/08/information-technology-ranked-as-
singapore-strongest-sector-in-july
nformation and communication technology expenditure (% of
GDP) in Singapore. (2018). Retrieved
fromhttps://tradingeconomics.com/singapore/information-and-
communication-technology-expenditure-percent-of-gdp-wb-
data.html
Singapore tops mobile app economy, but for how long?. (2018).
Retrieved fromhttps://e27.co/singapore-tops-mobile-app-
economy-long-20160226/
YANGCHEN, L. (2018). People in Singapore spend over 12
hours on gadgets daily: Survey. Retrieved
fromhttps://www.straitstimes.com/singapore/12hr-42min-

connected-for-hours
Hays, J. (2018). TRADE AND FOREIGN INVESTMENT IN
SINGAPORE | Facts and Details. Retrieved
fromhttp://factsanddetails.com/southeast-
asia/Singapore/sub5_7c/entry-3791.html
Singapore Economy: Population, GDP, Inflation, Business,
Trade, FDI, Corruption. (2018). Retrieved
fromhttps://www.heritage.org/index/country/singapore
Overseas Business Risk - Singapore. (2018). Retrieved
fromhttps://www.gov.uk/government/publications/overseas-
business-risk-singapore/overseas-business-risk-singapore
Marketing Plan
Due to there is no comprehensive App for service delivery in
Singapore, creating an all-around channel for people is
considered as high potential. At the beginning, we only focus on
Singapore market, but it is not easy as people imaging. Business
developing is the two key issues for us. It is therefore we need
to identify the main factors which are beneficial for our
business. As such, since One·Stop App’s strategy is to retain
more customers in early market entry, only promotion, service,
price and people will be chosen.
Regard to promotion part, it contains two objectives, one is
company and private service provider, another is customers. For
the former, One·Stop App will offer free membership fee for 3
months once they have registered. The revenue-sharing deal will
also be set as 10 percent for us and 90 percent for them at the
beginning 3 months, while restore at the fourth month as 15
percent for us and 85 percent for service providers. There are
also some promotions being provided to customers, One·Stop
App will offer 20 percent discount for the first three try after
they have registered as an user. In the early stage of the

business, creating a brand awareness from the public is crucial.
Simultaneously, social media like Facebook, Instagram and
Twitter are the platforms will be used by us to engage and
attract the potential customers, we will advertise the new and
special service on the home page, changing once or twice a day.
We will also have collaboration with well-know Youtubers in
Singapore to further publicize our business to the netizens. Of
course, newspaper advertising and TV commercial will be used
as well.
One·Stop App is an online platform that connects customer with
their chosen service provider, and to target wider range of
customers, both affordable and premium services are provided.
Our premium service embodies in the ‘customized
questionnaire’, where right service provider will cater to the
customer’s consumption needs. If provider does not reach
punctually, we will reimburse the customer for time in waiting.
Pertaining the issue of price, as mentioned above One·Stop App
will have affordable and premium services. One·Stop App
offers affordable pricing to reach the average-priced market
who charges the fee in the same level of calling private service
provider. Meanwhile, The premium pricing will mirror the
quality that will be delivered. More cost-effective, customer is
considered as VIP once placing an order. The digital VIP card
will record how much they spending on this App, price will be
10% lower for the next time as long as total expenditure beyond
a certain level.
Moving on to the forth component of the marketing mix, which
is people. The people involved are service provider, customer
and internal worker. For each service provider, it is compulsory
to sign a contract which includes relevant details such as
security and professional. We also have superintendent to
monitor platform online, making sure there are no bug and
system issue.
Unique Value Proposition (UVP)
One·Stop App is an innovative App that is offered to customer

in service industry. We strive to provide service to people of all
ages, by offering the right service professionals for activities
important to you. We help customers hire trusted professionals
not only in housekeeping services which contains Electricians,
Carpenters Cleaning and Pest keeping, but also the personal
services like beauty, spa and mobile repair etc. Yoga, learning
to play guitar and decorating home are also provided by the
App. It can also be customized, people can choose the gender of
the service provider, select the estimated budget and the time
slot. This all-around App can save people’s time and definitely
offer customers convenience in their busy life. One·Stop App
therefore works like a combination of all types of service
providing App.
The reason why we have advantage over competitors is that we
provide all types of service in one App. Imaging a person who
is busy with work and cannot taking care of himself, only to
click on One·Stop App to place on order then everything will be
done. Due to there are not comprehensive delivery Apps in
Singapore, the potential of development is predicted to be vast.
But one issue should be mentioned is about private service
provider, who provides service by word of month and
advertisement, they are the competitors in certain ways. Thus,
we also offer them a channel to join us, creating a mutual
beneficial win-win outcome.
The greatest benefit One·Stop App would like to achieve is
convenience for customers. It allows customers to enjoy door to
door service at the comfort in their preferred times. Customers
get to decide what help they need, and gives the flexibility of
selection and customization. Factors like professional and
convenience are highly acquired by customers, and the appeal
this service delivery holds for customers is the reliability and
high efficiency of mind One·Stop App offers.

Market Attractiveness
Working long hours has become a fact of life in
Singapore. People in Singapore are no longer surprised when
they come out on top of surveys ranking countries by the
number of hours worked. In addition, a recent investigation
demonstrated that 1 in 5 Singaporeans work more than 11 hours
a day and population is being most sleep-deprived in the world.
Additionally, because of the lifestyle of the Singaporeans and
high internet penetration rate in Singapore, majority of the
Singaporeans choose online shopping to purchase items, order
services for saving their time and money. Furthermore, With the
high Internet penetration in Singapore, a consumer can easily
make purchases or find information online via the PC or mobile
devices. Therefore, our online platform provides very wide and
comprehensive services to those who are busy for their lives
and have no time to deal with their daily needs or issues that
needs to be fixed immediately. In addition, our platform makes
people lives more convenient by providing all the services that
people can imagine, with extremely fast delivery service and
allowing customers to find and hire service professionals for
their personal activities/needs. Additionally, excepting online
shopping, people in Singapore are also expecting any other
services that they can order for their needed services or
activities on online. However, there is extremely narrow service
platforms which only provide services in very small range in
Singapore. Therefore, our online platform provides various
kinds of services in extremely large range and so we believe
that our platform has high potential to grow in the future in
Singapore. In order to ensure our growth and sustainability, our
platform will ensure customer loyalty through continuously
improving our platform and providing high quality of
professional services to the customers and making customers
lives easier with providing various high-quality service.
Subsequently, as our company grows in profit, we will keep on
expanding, which means that we will cooperate more with other
companies and specialists to improve our App’s variety,

specialty and technique skills to meet our customers’ needs and
strive to exceed their expectations.
The Target Market
Our App is the platform where people can find and
hire service professionals for their personal activities/needs.
platform also allows customers to view and compare custom
quotes, profile details, portfolios, background, and experience
of professionals. Additionally, our platform strives to provide
various services and deliver services to the houses, that people
can order their service and enjoy it at their home. As a demand
for services that can be order on online has been increasing and
there are some platforms which provide some services in
Singapore. However, our target market is what differentiates
our platform with other online platforms. In addition, we
realized that the Singapore is one of the busiest countries in the
world where people work under intense environment. Because
of the environment where Singaporeans are living, our business
concept is to provide wide range of platform where people can
find and hire service professionals for their personal
activities/needs. This platform gives Singaporeans a new way to
manage their stressful lifestyle and convenience to make their
lives easier. Especially, we will focus on providing various
services which can bring conveniences, cost and time saving
and new and numerous options to our customers.
Target customers
As we have already talked above, another aspect that
differentiate our platform with other existing service platform is
that we have a considerable larger target market. As we know
that majority people are busy with their daily work and in
Singapore. Hence, we mainly provide our services to those who
are busy with their lives and need cost, time saving and
convenient services and especially, we provide services to the
average income people and organizations. In addition, as we
have identified the target market above, we can use the
Segmentation, Targeting and Positioning (STP) Strategy to
identify segmented portion of the target market. The steps in

STP strategy will be on the followings:
STP Strategy
Steps
Segmentation
Step 1: Identify segmentation variables
Step 2: Develop profiles of resulting segments
Targeting
Step 3: Develop criteria for target selection
Step 4: Select the target segments
Positioning
Step 5: Develop positioning for each segment
Step 6: Communicate positioning for each segment
Figure 1: Segmentation, Targeting, and Positioning (STP)
Strategy.
The purpose of this part is to segment our market,
target our best customers, and position our offering. We will be
focusing on the segmentation part. The first step in
segmentation is to identify segmentation variables which are
classified to 4 variables such as geographic variables,
demographic variables, psychographic variables, and behavioral
variables.
First, because of the scale of the concentrated market in
Singapore, we will not use geographic segmentation, as it is not
applicable in small concentrated market. For demographical
variables, we can choose the target market according to their
age, income, occupation, and social class. About psychographic
variables, we can consider personality and values. About
behavioral variables, we can choose the target customers based
on usage rate. The second step in Segmentation will be
developing profiles of resulting segments and there are eight
major clusters of Singaporeans identified based on the lifestyle
such as Traditional family oriented, New age family oriented,
Materialistic entrepreneurs, Modern pragmatists, Aspirers,
Independents, Entrepreneurial strivers, and dreamers.

Type
Demographic Profile
Psychographic Profile
Behavioral Profile
The Independents
● Gender: Males/Females
● Age: All Ages
● Occupation: regular workers
● Income:
average income
● Education: > Tertiary
Marital Status: all
● Personality: Independent
● Values: time
● value practicality
● Lifestyle: internet savvy
● Usage Rate: Frequent User for online services,
Any home delivery services
likely to use mobile app
Entrepreneurial Strivers
● Gender: Males/Females
● Age: 20s and 40s
● Occupation: White-collar workers
● Marital Status: all
Personality: Ambitious
Values: Social Status conscious and time
Lifestyle: busy lifestyle
Usage Rate: Frequent User for Professional services, home
delivery service, and personal services likely to use our App
Materialistic Entrepreneur
● Gender: Males/ Females
●
● Age: mid-20s-late 30s
● Occupation: starting career
● Marital Status: all

Personality: ambitious and materialistic
Values: Value wealth, and time
Lifestyle: busy with their work
interested new technology, new ideas
● Usage Rate: Frequent- User of mobile applications, likely
to use our App
According to the profile of our target segment, we are
targeting between 20s to 50s group of people who have average
or above income. We assume that nowadays everyone can easily
access the internet and like to use internet to find information,
order or buy their needs by internet. In addition, as we are
targeting 3 types of people in Singapore, we assume that we
have a high chance to attract and our App also has a high
chance to be used by those types of people because, they all
have busy lifestyle, value time, average income or above, and
internet savvy.
Marketing plan and Strategy
As our App makes profit, we will extend the range of
our business, which means that we will cooperate more with
companies and specialists to make our platform more
comprehensive and professional. We always strive to make our
customers feel that they choose the right place to hire or find
service professionals for their personal activities/needs. In
addition, our platform also provides information in terms of
quotes, delivering service time, location, types of options so on.
The customers only need to do is select types of services, price,
their location and just wait at their home for service coming.
Hence, we make our customers’ lives easier, more convenient,
and time and cost saving. Excepting our high-quality service,
we also highly concentrate on the maintenance of good
relationship with the customers and customer retention would be
our priority to keep our business sustainable. In order to retain
our existing customers, we will offer membership strategy to

the customers that customers can get more benefits from our
App. We will also set up loyalty program to increase our
customers loyalty. For example, we will give customers
discounts, gifts, and exclusive offers. In addition, we will
always listen to customers feedback and take advice from them,
in order to build strong relationship with them, win their trust
and serve them with better quality service. Hence, we will
provide hot line service which will be available for the
customers to give feedback, advice, and inquires. Furthermore,
we assure that we will provide service on time and reach the
customers’ expectations, if our service did not serve the
customers on time, we will be always ready to compensate to
our customers.
Innovation Factor
Innovation basically means fresh thinking that creates value.
Here at One Stop, we aim at delivering high performance which
is guaranteed. We strongly believe that innovation is one of the
most important factors when it comes to the success of our
company. Innovation is a very vital part of any business because
only introduction of new ideas and methods can improve and
uplift the company’s standards and quality.
One of the key innovating factors of One Stop is that it is an
app that is completely based on the customer’s disposal. Our
personalization is what sets us out from the rest. Here, at One
Stop, we have different departments set up for different services
in order to provide you with the best and the most reliable
services in town. Our various teams scout for the most reliable
and affordable services available in Singapore. To add to this,
we are the first company in Singapore to provide all your home
services under one single small mobile application. You do not
need to hunt and google through a hundred different links
because all our sources are verified and a thorough evaluation
of the company’s potential is conducted.

At One Stop, there is intensive research and development
conducted to make our services much more easier and smooth
for the users. And we also are striving to get better with each
other day in terms of effectiveness and efficiency. The survey’s
that are conducted and also the application rating by our users
helps us in determining our operational progress. In addition,
our application actually suggests users with the services based
on their search history, so this gives a more personalized
experience to the user.
In addition, we will have various services provided based on
seasons and festivals happening in Singapore to keep up with
the trend and also rejoice in celebration. In addition, we also
post videos and tutorials on basic household hacks and other
services, so that even when you don’t need us, you have to come
to us. In addition, expansion to other countries like Indonesia
and Malaysia is expected in the future.
Avoidance of Pitfall
As One Stop is a new concept in Singapore, it will obviously
come with more risks and complications. But, these risks can be
tackled by careful planning and execution. The first risk is of
being an unknown business entity is such a vast and huge
market. No matter how convenient your business, old habits
tend to die hard. This means that the people who are already
happy with their current services will not want to switch from
the already established companies in Singapore. In order to
tackle this issue, there needs to be extensive marketing of our
application in the Singapore market. And also, whenever any
Singaporean thinks of fixing their household appliances or even
join a yoga class, One Stop should be the first thing that pops
into their mind.

Since One Stop has such a broad variety of services offered,
few of the employees may not be registered or licensed but have
the skills and resources to do their job. And, in Singapore,
licensing and registration is very important. We help these
people to obtain their license and also help them with all the
registration and paper work with different government
organizations in order to provide users with the best possible
services.
Technology has become a vital part in our lives, where it offers
connectivity which can notify us on what is happening or
trending in some quick seconds, Industry Asia (2016).
Singaporeans are very particular when it comes to their
household work and even otherwise, they are very accurate as to
what they need and how they need it. We, at One Stop should
adapt to these needs in order to do penetrate into the market.
Collaborating with the big companies in Singapore will be a big
advantage for us.
One Stop can actually maintain its position in the market, by
going with the trend and can also carry out various promotional
activities for various services and also conduct events
depending on the big festivals. Since Singapore is so culturally
oriented, we can make the best use of it, by handing out special
festival offers etc. For Example, for Christmas, we can carry out
a whole house decoration setup for a family. Layout, Design,
Choice of props, all up to you. Just let us do the work. And we
can also come out with interesting advertisements, hand out
pamphlets at malls and shopping centers.
Graceful Exit
In case of leaving the market, we might display a significant
case that occurred before in the start-up market; the case of
Instagram. The success of the photo-based social media
platform before the Facebook’s acquisition is undeniable. After

its debut since 2010, Instagram has reached more than 700
million active users (Sparks, 2017). simply under the second
most prevalent web-based social networking system on the
planet, behind just its proprietor organization.
This move of Facebook may raise ordinary citizens' eyebrows,
however from Facebook's point of view, it is coherent to do as
such as they can be considered as one of the 'huge players' in
the online networking market. It just bodes well for them to
dispose of their potential rivals; and due to their wealth of
capitals, it empowers them the capacity to buy their adversary
firms, for example, Instagram and Snapchat.
In this way, making our application end up prominent is our
most essential undertaking and in addition the best way to exit
nimbly from the market. As we estimated that the market we are
entering is potential, we are sure that One Stop will be
effective. With their bigger pool of assets, they would have the
capacity to get our organization by including One Stop as one
of their backups, likewise for the reason of wiping out
contenders.
Operational Overview
As stated earlier, One Stop is an application-based service
which provides the user resources for almost anything. Be it
from fixing your lights at home or if you want to sign up for a
dance class, One Stop provides you with details regarding all
these services. Since our business has such a vast area of
operation with so many different departments, specialization is
not really possible, but departmentation is essential. We have a
team setup for each department with 10 people and 2 head
managers, one enthusiastic youngster and one experienced
senior. If you wish to make a booking with our app for any one

of our services, you must make a booking at least 24 hours in
advance so that we can search for the best results for you. Each
service comes with a detailed page on what these services offer
specifying our terms and conditions very clearly.
When it comes to payment, all major credit cards like Visa,
Master Card and American Express are accepted and our users
will be given a complete refund upon cancellation of any of any
of our services.
If our users at One Stop wish to have a daily/weekly/monthly
service scheduled, they can avail this facility as well for a fixed
price.
BUS 105, trimester 1 2018
Instructions for the computing assignment worth 20% of your
final grade due week 10
*A sample assignment is provided on pages 7 to 15 of this
document it is forbidden ask your friends for their assignments
so you can use their assignments as a guide.

*Last semester many students got 0 out of 20 because they used
their friends sample or they copied the written sections ( this
semester the written sections are sections 1, 7 and 8d)
Submit the drafts to section 2a,3a,4a and 6a and check the
lecturer feedback before looking at the rest of these
instructions
*Last semester many students got 0 out of 20 because many
students got their friend to do the assignment using advanced
methods the friend used in other courses but they could not
reproduce the results themselves. Be aware if you use any
advance methods you will HAVE to show them to your tutor
you can reproduce the results in the tutorial
*Read the instructions carefully and make sure your answers
demonstrate what you have learnt something , if this need you
to go under or over the word limit this is not a problem,
Definitely do not add words just to make the word count large.
*There are 8 sections you must put the answers to all sections
into a single document and submit to turnitin. Note that your
document must be a Microsoft Word document or pdf. If you
use an Apple computer DO NOT SUBMIT A “.PAGES”
document save it as a pdf before submitting.
*For sections 2,3,4 and 6 you must use your allocated sample
number available from
https://app.box.com/s/uhxuhxw8z8pv937ituzs5t2bos9bcr5y
*Note that there are 5 preparation quizzes on moodle that are
also due in week 10 , these will help prepare you for the
assignment so you should finish them before finishing the
assignment.
The exact instructions for each of the 8 sections is given below
Section 0(Cover page)
“title : semester 1, 2018 bus105 computing assignment”

“Name:”
“Student number:”
“Allocated sample:”
Section 1
Read the sample statistical report from last semester
https://app.box.com/s/q349upd1tt9mzxqay9xc8e8mq7mlumo5
And skim through the guide to summarizing datasets
https://app.box.com/s/rdifq3re479ymn4zgxwtdvef698g162c
Describe how the author of the sample statistical report used
the information in the guide to summarizing datasets
to write the sample statistical report
Notes
*You do not Have to give your discussion in Essay form
*Make sure you show you understand what a variable is and
what a dataset is, you are encouraged to discuss the examples
provided. 400 words of explanation should be more than
enough. Note that anything that shows you have bothered to try
to properly understand variables and datasets gets the marks, for
example most students lost marks on the week 6 test because
they made mistakes about discussing variables, you could
explain these mistakes.
Section 2
Use the dataset given below
https://app.box.com/s/gx52n61zap2o79mrz4k2y37xxhf4uqm7
A) Use the PivotTable feature in excel to find appropriate
summary statistics that let you investigate the relationship
between variables “age , old or young” and “do they like the
product, like or hate” This will probably require two
PivotTables. You should paste both into word, you do not need
the excel file.
Make sure the pivotable (or pivot tables) include the following
statistics
*Just considering the old people what is the sample size n1 and
the proportion of people that would say “yes, they like the
product ”

* Just considering the young people what is the sample size n1
and the proportion of people that would say “yes, they like the
product ”
B) Make a simple comment about the relationship between the
variables
C) Using your sample what is the estimate for p1- p2? In other
words what is the difference between the sample proportions -
Section 3
Use the dataset given below you must use your own sample
https://app.box.com/s/gx52n61zap2o79mrz4k2y37xxhf4uqm7
A) Use the pivot table feature in excel to find appropriate
summary statistics for your sample. The following sample
statistics must be found
Just considering the old people , what is the sample size n1 , the
sample average profit per bet from machine A , and the sample
standard deviation s1
Just considering the young people , what is the sample size n2 ,
the sample average profit per bet from machine B , and the
sample standard deviation s2
Paste the pivot table into the word document you do not need to
submit the excel file
variables using the answers to (A)
C) Using your sample what is the estimate for µ1- µ2? In other
words what is the difference between the sample means -
Section 4
Use the dataset given below
https://app.box.com/s/jg6n5yxec1alcrz6mfuo7alz697h2w0t
Note that for section 4 the answers are provided so you can
check your work, the answers will not be provided for the other
sections.
A) paste in the scatterplot for your sample into your word
document
B) give a simple comment about the relationship between the
variables

C) Estimate profit of a casino when there are 1000 bets.
Section 5
A) Using the answer in section 2
test the claim there is a difference in the proportions, use a 5%
level of significance
i)state an appropriate H0 and H1
ii) find the p-value Only using the answers to part (A) and the
webpage
http://epitools.ausvet.com.au/content.php?page=z-test-2
or
https://www.medcalc.org/calc/comparison_of_proportions.php
Do NOT use any other method to find the p-value
Do NOT use any other software package such as SPSS or
Analysis tookpak
iii) state whether or not you reject the H0
iv) give a conclusion in plain English
B) Using the answer in section 3
Test the claim that there is a difference between the means
using a 5% level of significance
ii) find the p-value using the answers to part (A) and the
webpage
https://www.medcalc.org/calc/comparison_of_means.php
Do NOT find the p-value using any other method.
Analysis toolpak
iii) state whether or not you reject H0
Section 6
Use the dataset given below you must use your own sample
https://app.box.com/s/kzc6ivy10gvy4vz6d0pgy0lzh929ivx9
Suppose A business has conducted an opinion poll to find out if
their customers support a change to the Business
a) Use the PivotTable feature in excel to find appropriate

summary statistics for your sample,. You should paste both into
word, you do not need the excel file.
This pivot table must have the number of people that answer yes
and the number of people that answer no
b) What is sample size and the sample proportion of people
that support the change, Note that is the estimate for the
population proportion p
c) Find a 90% confidence interval for the proportion of people
that support the change
.
Section 7
DO YOUR OWN WORK DO NOT COPY ANY PART FROM
ANYONE
a) Use google to find an example of a back to back histogram
(or something like a back to back histogram, any webpage that
uses different histograms with the same scale to compare
different groups) and discuss it ,
you have to find your own example that you understand, you
cannot use the examples given on moodle.
paste the histograms into your assignment
b) Give a description of each of both variables, for each
variable explain if it is categorical or quantitative,
Hint: A variable can be expressed in terms a of question, if the
question is “which category” it is a categorical variable ,
if the question is “how many or how much” it is a quantitative
variable. A sample has n things and you ask the question for
each of the n things in the sample
WARNING: last semester many students said both variables
where quantitative this is incorrect the frequency is NOT a
quantitative variable, one variable is quantitative and one
variable is categorical.
c) Describe the relationship between the variables.
d) Consider the histogram you found yourself and discussed in
parts (a) ,(b) and (c)

Would the discussion be useful in business? Give a reason for
your answer.
e) Consider the following discussion taken from the sample
report you had to read in section 1,
your answer
A sample of 100 people were given a snack food to taste and
given a survey.
The histogram below lets you see the relationship between the
variables “Gender” and the “amount they would pay “
The variable gender is categorical variable because it is a
question “Which category are you in male or female?”
The variable gender is quantitative variable because it is a
question “How much would you pay ?”
The amount people would pay for the snack food is between $0
and $3
Males and females have a similar distribution , slightly more
females would page a low amount, (between $0 and $0.50)
slightly less females would pay in the range between $2.50 and
$3.00
Section 8
This section is abstract so you are encouraged to try and
roughly understand the following before attempting the task
https://app.box.com/s/3e8pxh994ixhwj50je849xz1gzxcsen3
a) Using section 2
i) Find the zscore of the estimate section 2d note that average of
the estimates is 0.14 with standard deviation 0.088
ii) using part (i) find P(Z<zscore) using
www.wolframalpha.com
for example if the zscore is 0.5 type in
P(Z<0.5)”
into wolframalpha.com

iii) IF there was a list of 1000 estimates ranked from lowest to
highest, roughly what rank do you expect your estimate to have?
Hint: just use the formula
expected rank = P(Z<zscore)*1000
iv) complete the following table using
https://app.box.com/s/2to195ysj0deo5wawwjp53e9jlt4peqp
Which sample
Rank lowest to highest
Estimate X
Zscore=(X-mean)/stdev
Lowest estimate
1
Estimate from allocated sample
Highest estimate
1000
b) Using section 3
i) Find the zscore of the estimate in section 3c note that average
of the estimates is 0.408 with standard deviation 0.26
ii) using part (ii) What is P(Z<zscore), you can find out the
answer using www.wolframalpha.com
for example if the zscore =-1 type in
P(Z<-1)

into wolfram alpha
iii) If there was a list of 1000 estimates ranked from lowest to
highest, what rank do you think your would be close to, hint
just use the formula
iv) complete the following table , use
https://app.box.com/s/kiqemn0h0m3d03uygo1dhemvx4e5uf6r
Which sample
Estimate X
Lowest estimate
1
Highest estimate
1000
c) Using section 4
i) Find the zscore of the slope estimate in section 4a note that
average of the estimates is 0.952 with standard deviation 0.237,
ii) using part (ii) What is P(Z<zscore), you can find out the
answer using www.wolframalpha.com
for example if the zscore =-1 type in
P(Z<-1)
into wolfram alpha

iii) If there was a list of 1000 estimates ranked from lowest to
highest, what rank do you think your would be close to, hint
just use the formula
iv) Complete the following table
Which sample
Estimate X
Lowest estimate
1
Highest estimate
1000
d) for parts a,b and c , compare the predicted rank for your
sample iii to the actual rank in part iv
e) Comment on the connection between the following facts
*“part (d) shows totally different datasets that have same
sampling distribution, (the normal distribution)”
*”Hypothesis testing uses a sampling distribution, p-value is a
shaded area on the sampling distribution”

Assignment template (INSRUCTIONS WITH SAMPLE
ANSWERS)
Section 0(Cover page)
“title : semester 1, 2018 bus105 computing assignment”
“Name: Mat Maccallum”
“Student number: 1070004”
“Allocated sample: 1 ”
Section 1
Read the sample statistical report from last semester
https://app.box.com/s/q349upd1tt9mzxqay9xc8e8mq7mlumo5
And skim through the guide to summarizing datasets
https://app.box.com/s/rdifq3re479ymn4zgxwtdvef698g162c
Describe how the author of the sample statistical report used
the information in the guide to summarizing datasets
to write the sample statistical report
Notes
*You do not Have to give your discussion in Essay form
*Make sure you show you understand what a variable is and
what a dataset is, you are encouraged to discuss the examples
provided. 400 words of explanation should be more than
enough. Note that anything that shows you have bothered to try
to properly understand variables and datasets gets the marks, for
example most students lost marks on the week 6 test because
they made mistakes about discussing variables, you could
explain these mistakes.
Section 2
A) pivot tables that let you investigate the relationship between
the variables
“old or young” and “do the like the product ? hate or like”
sample collector id
1

Count of do they like product ?
Column Labels
Row Labels
hate
like
Grand Total
old
15
47
62
young
15
23
38
Grand Total
30
70
100
Column Labels
Row Labels
like
hate
Grand Total
old

75.81%
24.19%
100.00%
young
60.53%
39.47%
100.00%
Grand Total
70.00%
30.00%
100.00%
B) Make a simple comment
C) Using your sample what is the estimate for p1- p2? In other
words what is the difference between the sample proportions -
Answer
0.7581-0.6053=0.1528
Section 3
A) A pivot table that let you investigate the relationship
between the variables
“old or young” and “how much they would pay for the product ”
sample collector id
1
Row Labels
Average of how much would pay ?
StdDev of how much would pay ?
Count of are they old?
old

2.44
1.258995134
62
young
1.99
1.448423384
38
Grand Total
2.268
1.345240769
100
variables
C)
Using your sample what is the estimate for µ1- µ2? In other
words what is the difference between the sample means
-
answer
2.44-1.99=0.45
Section 4
A)
variables
C) Estimated profit for the casino when there 1000 bets is
=0.8388*1000+107.96=946.76
Section 5A refer to 7th lesson and 8th lesson or sample exam to
find out what to do
A) Using the answer in section 2
sample collector id
1

Column Labels
Row Labels
hate
like
Grand Total
old
15
47
62
young
15
23
38
Grand Total
30
70
100
Column Labels
Row Labels
like
hate
Grand Total
old
75.81%
24.19%
100.00%
young

60.53%
39.47%
100.00%
Grand Total
70.00%
30.00%
100.00%
test the claim there is a difference in the proportions, use a 5%
level of significance
ii) find the p-value Only using the answers to part (A) and one
of the following webpages
http://epitools.ausvet.com.au/content.php?page=z-test-2
or
https://www.medcalc.org/calc/comparison_of_proportions.php
Do NOT use any other method to find the p-value
Analysis tookpak
iii) state whether or not you reject the H0
Section 5B refer to 7th lesson and 8th lesson or sample exam to
find out what to do
using the information in section 3
sample collector id
1
Row Labels
StdDev of how much would pay ?

Count of are they old?
old
2.44
1.258995134
62
young
1.99
1.448423384
38
Grand Total
2.268
1.345240769
100
Test the claim that there is a difference between the means
using a 5% level of significance
ii) find the p-value using the answers to part (A) and the
webpage
https://www.medcalc.org/calc/comparison_of_means.php
Do NOT find the p-value using any other method.
Analysis toolpak
iii) state whether or not you reject H0
Section 6 refer to the 9th lesson you must use your own sample
which sample
1
Row Labels
Count of Do you support the change
n
378

y
622
Grand Total
1000
a) The sample size n is 1000 and the sample proportion
=622/1000=0.622
b) Find 90% confidence interval for the proportion of people
that support the change
standard error = =0.0153
using the z distribution 90% of sample proportions are within
1.645 standard errors of the population proportion so the 90%
confidence for sample proportion is between
0.622-1.645*0.0153 =0.597 and 0.622+1.645*0.153=0.647
.
Section 7
DO YOUR OWN WORK DO NOT COPY ANY PART FROM
ANYONE
a) Use google to find an example of a back to back histogram
(or something like a back to back histogram, any webpage that
uses different histograms with the same scale to compare
different groups) and discuss it ,
you have to find your own example that you understand, you
cannot use the examples given on moodle.
paste the histograms into your assignment
b) Give a description of each of both variables, for each
variable explain if it is categorical or quantitative,
Hint: A variable can be expressed in terms a of question, if the
question is “which category” it is a categorical variable ,

if the question is “how many or how much” it is a quantitative
variable. A sample has n things and you ask the question for
each of the n things in the sample
WARNING: last semester many students said both variables
where quantitative this is incorrect the frequency is NOT a
quantitative variable, one variable is quantitative and one
variable is categorical.
c) Describe the relationship between the variables.
d) Consider the histogram you found yourself and discussed in
parts (a) ,(b) and (c)
your answer.
e) Consider the following discussion taken from the sample
report you had to read in section 1,
your answer
A sample of 100 people were given a snack food to taste and
given a survey.
The histogram below lets you see the relationship between the
variables “Gender” and the “amount they would pay “
The variable gender is categorical variable because it is a
question “Which category are you in male or female?”
The variable gender is quantitative variable because it is a
question “How much would you pay ?”
The amount people would pay for the snack food is between $0
and $3
Males and females have a similar distribution , slightly more
females would page a low amount, (between $0 and $0.50)
slightly less females would pay in the range between $2.50 and
$3.00

Section 8
This section is abstract so you are encouraged to try and
roughly understand the following before attempting the task
https://app.box.com/s/3e8pxh994ixhwj50je849xz1gzxcsen3
a) Using section 2
i) Find the zscore of the estimate section 2 note that average of
answer using section 2
Column Labels
Row Labels
like
hate
Grand Total
old
75.81%
24.19%
100.00%
young
60.53%
39.47%
100.00%
Grand Total
70.00%
30.00%
100.00%
The estimate -=0.7581-0.6053=0.153
so zscore = (0.153-0.14)/0.088=0.151
ii) P(Z<zscore) using www.wolframalpha.com is
P(Z<0.151)=0.56
iii) expected rank = P(Z<zscore)*1000=0.56*1000=560
iv) some of the 1000 estimates, full list available from

https://app.box.com/s/2to195ysj0deo5wawwjp53e9jlt4peqp
Which sample
Estimate X
Lowest estimate
475
1
-0.14306
-3.19465
1
567
0.153
0.151
Highest estimate
663
1000
0.543672
4.570203
b) Using section 3
i)
Find the zscore of the estimate in section 3 note that average of
answer , using the answer to section 3
Row Labels
old
2.44
young
1.99

the estimate is - =2.44-1.99=0.45
so the zscore is (0.45-0.408)/0.26=0.176
ii) using www.wolframalpha.com P(Z<zscore) =
P(Z<0.176)=0.570
iii) expected rank = P(Z<zscore)*1000=0.570*1000=570
iv) summary of some of the 1000 samples full list available
from
https://app.box.com/s/kiqemn0h0m3d03uygo1dhemvx4e5uf6r
Which sample
Estimate X
Lowest estimate
475
1
-0.43474
-3.23897
1
571
0.45
0.176
Highest estimate
663
1000
1.607576
4.613465
c) Using section 4
i) Find the zscore of the slope estimate in section 4a note that
average of the estimates is 0.952 with standard deviation 0.237
answer ( 0.8388-0.952)/0.237=-0.478
ii) Using www.wolframalpha.com P(Z<zscore)=P(Z<-

0.478)=0.316
iii)
expected rank = P(Z<zscore)*1000=0.316*1000=316
iv) Summary some of the 1000 estimates the full list of
estimates is available from
https://app.box.com/s/35a0x0hnxcqq2qh6krzua6qp587fke51
Which sample
Estimate X
Lowest estimate
141
1
-0.003480103
-4.03134
1
290
0.838828357
-0.478
Highest estimate
683
1000
3.878984
3.876998
d) for parts a,b and c , compare the predicted rank for your
sample iii using P(Z<zscore) to the actual rank in part iv
Comment on the connection between the following facts
*“part (d) shows totally different population with totally
different variables have the same sampling distribution, (the

normal distribution)”
*”Hypothesis testing uses a sampling distribution, p-value is a
shaded area on the sampling distribution
profit
1029 981 989 988 951 1013 987 984 970 946 957 953
944 947 897 953 920 942 937 882
Number of bets
Profit
profit
y = 0.8388x + 107.96
R² = 0.6794
1029 981 989 988 951 1013 987 984 970 946 957 953
944 947 897 953 920 942 937 882
Number of bets
Profit

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