The document discusses how social media allows for more natural human connections by getting recommendations from others rather than companies. It then provides a brief history of major social media platforms and milestones from the 1960s to present. Both pros and cons of social media's effects on society are outlined, such as increased interaction but also decreased face-to-face communication and potential exposure to false or dangerous information. Risks like cyberbullying, decreased productivity at work, and lack of privacy control are also examined.

2. “Social media allows us to behave in
ways that we are hardwired for in the
first place - as humans. We can get
frank recommendations from other
humans instead of from faceless
companies”
Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by
Leveraging Social Media

3. HISTORY OF SOCIAL MEDIA
CompuServe was the first major commercial Internet service
provider for the United States – 1969
First email delivered – 1971
The America Online (AOL) service opened – 1985
EarthLink started up as an online service provider – 1994
Google opens as a major internet search - 1998

4. HISTORY CON’T
Seventy million computers were connected to the Internet –
2000
Wikipedia was started and Apple started selling IPods -2001
MySpace was launched – 2003
Facebook was launched – 2004
Facebook launched site for high school students – 2005

5. HISTORY CON'T
MySpace = most popular site and Facebook opened up to
anyone over the age of 13 – 2006
Microsoft bought a stake in Facebook & Apple released the
iPhone & internet smartphone – 2007
Facebook surpasses MySpace and reaches most popular
website – 2009
Social media became available virtually anywhere &
becoming a daily part of our lives - 2011

6. SOCIAL MEDIA AFFECTING SOCIETY
“I would absolutely love to go back to the simplicity of the
'80s, where there wasn't texting, social media, iPhones, or
smartphones. I love the fact that you would go home and
check your messages. I'm not well suited to the world of
modern technology.” – Matthew Rhys

7. AFFECTING SOCIETY
Pros: increased interaction with friends and
family, offers teachers, librarians, and students
valuable access to educational support and
materials, facilitate social and political change
and shoot out useful information rapidly

8. AFFECTING SOCIETY CON’T
Cons: prevent face-to-face communication, waste
time on frivolous activity, alter children’s brains
and behavior making them more prone to
ADHD, expose users to predators (like
pedophiles and burglars), spread false and
potentially dangerous information

9. FALSE SENSE OF CONNECTION
According to Cornell University, social media is making it more difficult for
us to distinguish between the meaningful relationship we foster in the
real world, and the numerous of casual relationships through social
media
By focusing so much of our time/psychic energy on these less meaningful
relationships, our most important connections will be lost

10. CYBER BULLYING
The immediacy provided by social media is available to predators as well
as friend
Kids especially are vulnerable to the practice of cyber-bullying in which the
perpetrators, anonymously or even posing as people their victims trust,
terrorize individuals in front of their peers.
In several well-publicized cases, victims have even been driven to suicide.
The anonymity afforded online can bring out dark impulses that might
otherwise be suppressed
Cyber-bullying has spread widely among youth, with 42% reporting that
they have been victims, according to a 2010 CBS News repor

11. DECREASED PRODUCTIVITY
While many businesses use social networking sites to find and
communicate with clients, the sites can also prove a great distraction to
employees who may show more interest in what their friends are
posting than in their work tasks.
Wired.com posted two studies which demonstrated damage to productivity
caused by social networking: Nucleus Research reported that Facebook
shaves 1.5% off office productivity while Morse claimed that British
companies lost 2.2 billion a year to the social phenomenon.
New technology products have become available that allow social networks
to be blocked, but their effectiveness remains spotty.

12. PRIVACY
Social networking sites encourage people to be more public about their
personal lives. Because intimate details of our lives can be posted so
easily, users are prone to bypass the filters they might normally employ
when talking about their private lives
While at one moment a photo of friends doing shots at a party may seem
harmless, the image may appear less attractive in the context of an
employer doing a background check
While most sites allow their users to control who sees the things they've
posted, such limitations are often forgotten, can be difficult to control
or don't work as well as advertised.

13. Graph of Reason for using social media

14. Chart on different age groups who use social media the most