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1
• SUBMITTED TO: PROF. BAZGHA
MOIN QAZI
• SUBMITTED BY: HAFIZ UMAIS
AHMAD
• ROLL NO: S/2022-608
• PROGRAM: BS ISLAMIC EDUCATION
• SEMESTER: 1ST SEMESTER
INSTITUTE OF EDUCATION AND RESEARCH
PSYCHOLOGY
ATTITUDE
2
ATTITUDE
• In psychology, Attitude is a
psychological construct that is a
mental and emotional entity that
inheres or characterizes a person,
their attitude to approach to
something, or their personal view
on it. Attitude involves their
mindset, outlook and feelings.
• An attitude is an individual’s
degree of like or dislike for
something.
3
APPLICATION OF
ATTITUDE IN
SOCIETY
 Attitude helps us define how
we see situations, as well as
define how we behave
toward the situation or
object. It provides us with
internal cognitions or beliefs
and thoughts about people
and objects. It can also be
explicit and implicit
4
FUNCTIONAL
THEORY OF
ATTITUDE
• Utilitarian Function
• Value Expressive Function
• Ego Defensive Function
• Knowledge Function
5
6
THEORY OF ATTITUDE
FACTORS
INFLUENCING
THE ATTITUDE
There are many factors that influence
attitude such as social factors, family,
personal experience, direction
instruction, prejudices, media, religious
and educational institutions, physical
factors and economic factors and
occupations.
7
CONCLUSION
Research has generally
concluded that people seek
consistency among their
attitudes and between their
attitudes and their behaviour.
This means that people seek to
reconcile divergent attitudes
and align their attitudes and
behaviour so that they appear
rational and consistent.
8
9

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ATTITUDE BY HAFIZ UMAIS AHMED.pptx

  • 1. 1 • SUBMITTED TO: PROF. BAZGHA MOIN QAZI • SUBMITTED BY: HAFIZ UMAIS AHMAD • ROLL NO: S/2022-608 • PROGRAM: BS ISLAMIC EDUCATION • SEMESTER: 1ST SEMESTER INSTITUTE OF EDUCATION AND RESEARCH
  • 3. ATTITUDE • In psychology, Attitude is a psychological construct that is a mental and emotional entity that inheres or characterizes a person, their attitude to approach to something, or their personal view on it. Attitude involves their mindset, outlook and feelings. • An attitude is an individual’s degree of like or dislike for something. 3
  • 4. APPLICATION OF ATTITUDE IN SOCIETY  Attitude helps us define how we see situations, as well as define how we behave toward the situation or object. It provides us with internal cognitions or beliefs and thoughts about people and objects. It can also be explicit and implicit 4
  • 5. FUNCTIONAL THEORY OF ATTITUDE • Utilitarian Function • Value Expressive Function • Ego Defensive Function • Knowledge Function 5
  • 7. FACTORS INFLUENCING THE ATTITUDE There are many factors that influence attitude such as social factors, family, personal experience, direction instruction, prejudices, media, religious and educational institutions, physical factors and economic factors and occupations. 7
  • 8. CONCLUSION Research has generally concluded that people seek consistency among their attitudes and between their attitudes and their behaviour. This means that people seek to reconcile divergent attitudes and align their attitudes and behaviour so that they appear rational and consistent. 8
  • 9. 9