Pop music originated in the 1950s from rock and roll. It aims to appeal to a general audience rather than a sub-culture through an emphasis on craftsmanship over formal artistry. Pop music is eclectic, borrowing from various styles like urban, dance, rock, and country. It also focuses on recording, production, and technology rather than live performance. Pop videos often synchronize the visuals and music through bright costumes, fast pacing, and dance routines to tell a narrative.

1. Pop Genre
Pop genre research and it’s history

2. Definition and origins
• Pop music (a term that originally derives from an
abbreviation of "popular") is a genre of popular
music which originated in its modern form in the
1950s, deriving from rock and roll. The terms
"popular music" and "pop music" are often used
interchangeably, even though the former is a
description of music which is popular (and can
include any style).
• As a genre, pop music is very eclectic, often
borrowing elements from other styles including
urban, dance, rock, Latin and country; nonetheless,
there are core elements which define pop.

3. Characteristics of pop music
• an aim of appealing to a general audience, rather
than to a particular sub-culture or ideology
• an emphasis on craftsmanship rather than formal
"artistic" qualities
• an emphasis on recording, production, and
technology, over live performance
• a tendency to reflect existing trends rather than
progressive developments
• much pop music is intended to encourage dancing,
or it uses dance-oriented beats or rhythms

4. Sub-genres/fusion genres
• Dance-pop
• Power pop
• Teen pop
• Country pop
• Indie pop
• Pop rock
• Urban pop
• New wave
• Etc...

5. Conventions of pop music videos
• Links between lyrics and visuals
• Links between music and visuals (e.g. Fast
paced)
• Bright costumes
• High key lighting
• Narratives
• Synchronised dance routines
• Close ups
• Reoccurring/recognisable motifs (artist style)
• Voyeurism