創業管理-高雄管科進階班-詹翔霖教授

創薪行動進階班開業準備詹仁松 97.04.13

資歷簡介政治大學科管所跨領域高科技管理班英國國立威爾斯大學企管碩士美國西太平洋大學企管博士 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

有夢最美、希望相隨 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

創業要點 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

一、創業初步 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

二、創業條件 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

三、創業可行性 ,[object Object],[object Object],[object Object],[object Object],[object Object]

四、創業原則 ,[object Object],[object Object],[object Object],[object Object]

五、創業選擇行業 ,[object Object],[object Object],[object Object],[object Object],[object Object]

六、創業門路 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

創業人的特質 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

創業人的特質 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

檢視創業指標 ,[object Object],[object Object],[object Object],[object Object],[object Object]

一、創業動機 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

命運觀發生結果命運觀念習慣態度行為

二、具備該行業專業才能或技術 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

能力的定位力．專業度．學習力．寬容度．志願度．渴望度．刺激度能 10  10

三、人格特質 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

目標對人生的影響力 ,[object Object],有無目標鎖定目標排除萬難目標模糊反應現況

四、面對問題挑戰 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

而唯有努力，才能生存也唯有堅持，才能成功成功人與失敗人的差異點

創業三階段 -- 初期 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

創業三階段— 中期 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

創業三階段— 後期 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

行銷 4P ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4P Vs.4C ,[object Object],溝通（ Communication ）推廣（ promotion ）便利性（ Convenience ）通路（ place ）顧客成本（ Cost to the customer ）價格（ price ）顧客需要與欲望（ Customer needs and wants ）產品（ product ） 4C 4P

服務技巧 ,[object Object],[object Object],[object Object],[object Object],[object Object]

待客之道 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

經營建議 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

豪情壯志在胸才能提供源源不絕的動力！

創業管理-高雄管科進階班-詹翔霖教授

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Editor's Notes