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Social Network Technologies and Usages

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Patrick Chanezon
Patrick Chanezon

Talk about social networking technologies, standards and usages at Boule de Cristal conference in Montreal

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Social Networks Technologies and Usages Patrick Chanezon chanezon@google.com Montreal http://twitter.com/chanezon 8 Avril 2010 2 Thursday, April 8, 2010
What is social? Thursday, April 8, 2010
3 Eliette, what does social mean to you? Thursday, April 8, 2010
4 Thursday, April 8, 2010
5 Thursday, April 8, 2010
6 Thursday, April 8, 2010
7 Thursday, April 8, 2010
8 Thursday, April 8, 2010
9 Thursday, April 8, 2010
A bit of history Thursday, April 8, 2010
2007: Apps in Social Networks • Facebook, MySpace, Orkut • APIs: Facebook Platform, OpenSocial Google Confidential and Proprietary Thursday, April 8, 2010
2008: Social Networks everywhere • Facebook Connect, Google Friend Connect • APIs: OpenId, oAuth, OpenSocial • announced recently • Twitter @anywhere • Facebook Open Graph API (roadmap) Google Confidential and Proprietary Thursday, April 8, 2010
2009: Activity Streams / Real Time • Twitter, FriendFeed, Facebook NewsFeed, Google Buzz • APIs: Activitystrea.ms, Salmon, Pubsubhubbub, Webfinger (Personal Web Discovery) Google Confidential and Proprietary Thursday, April 8, 2010
2010: Geo/Mobile • FourSquare, Google Latitude, Gowalla, Twitter • APIs: GPS, W3C Geolocation Google Confidential and Proprietary Thursday, April 8, 2010
Technologies Thursday, April 8, 2010
Small Pieces Loosely Joined o Less integration cost, more value o Modular - use what you want Google Confidential and Proprietary Thursday, April 8, 2010
Open Standards • Use Open Standards where they exist o Invent as little as possible OpenId Atom Activity Streams PubSubHubbub OAuth WebFinger Salmon Google Confidential and Proprietary Thursday, April 8, 2010
The Open Stack XRDS Thursday, April 8, 2010
Thursday, April 8, 2010
Large Reach Over 800M in a year – and more to come! Thursday, April 8, 2010
Global Reach Thursday, April 8, 2010
OpenSocial Supporting Products 27 Google Confidential Thursday, April 8, 2010
Under the hood: Usage Stats • 315M+ App Installs • 85M+ Canvas Page Views / Day • 7,500+ Apps • 20+ Containers Thursday, April 8, 2010
OpenId, oAuth, Webfinger • OpenId: Login • oAuth: Authorization • Webfinger: Personal Web Discovery • see demos at http://delicious.com/chanezon/boulecristal 24 Thursday, April 8, 2010
Pubsubhubbub: poll -> push 25 Thursday, April 8, 2010
26 Thursday, April 8, 2010
27 Thursday, April 8, 2010
28 Thursday, April 8, 2010
29 Thursday, April 8, 2010
Open Source • status.net • shindig • social site • pubsubhubbub Google Confidential and Proprietary Thursday, April 8, 2010
Social Graph API For public social data Standards: FOAF, XFN Google Confidential and Proprietary Thursday, April 8, 2010
Data Liberation Front http://www.dataliberation.org/ Users should be able to control the data they store in any of Google's products. Our team's goal is to make it easier to move data in and out. Thursday, April 8, 2010
Google Social Products Thursday, April 8, 2010
Google products • Orkut • Google Friend Connect • Google Buzz • Google Web Elements • Google Wave • Social Search Google Confidential and Proprietary Thursday, April 8, 2010
Google Buzz • The Conversational Web o Email without a 'to:' field o Direct connection with willing audience Google Confidential and Proprietary Thursday, April 8, 2010
Opening to others Google Confidential and Proprietary Thursday, April 8, 2010
Google Web Elements Copy and Paste Website Content Thursday, April 8, 2010
Google Wave • Real time communication and collaboration platform • Rich set of APIs – Embedding – Gadgets – Robots – Extensions • Open Source protocol, Wave federation • Open Source server 38 Thursday, April 8, 2010
Usages Thursday, April 8, 2010
External: Nike+ 40 Thursday, April 8, 2010
Outwards: Twelpforce 41 Thursday, April 8, 2010
Internal: Socialwok 42 Thursday, April 8, 2010
Social Networking in the Enterprise 43 Thursday, April 8, 2010
Learn more about Usages: read Clara Shih’s book 44 Thursday, April 8, 2010
Social Networking begins at home: 2 very cool companies from Montreal 45 Thursday, April 8, 2010

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