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Best Training Institute
Digital Marketing course
Graphic Designing course
DIZITAL MANTRAS BAREILLY
Digital
marketing
Digital marketing is a broad term that
encompasses all marketing efforts delivered
through digital channels or electronic devices. It
involves leveraging online platforms, technologies,
and data to promote products or services to a
target audience. The primary goal of digital
marketing is to connect with potential customers
through various online channels and influence
their behavior.
Key Components
of Digital
Marketing
The process of optimizing a website
or online content to rank higher in
search engine results, making it
more visible to potential users.
Utilizing social media platforms like
Facebook, Twitter, Instagram, and
LinkedIn to reach and engage with
a target audience. Social media
marketing involves both organic
(unpaid) and paid strategies.
Sending targeted messages
and promotional content
directly to a user's email
inbox. Email marketing is an
effective way to nurture leads
and maintain customer
relationships.
Running paid
advertisements on
search engines or social
media platforms where
advertisers pay a fee
each time their ad is
clicked.
Using tools to collect and
analyze data from digital
marketing efforts to measure
performance, understand user
behavior, and optimize future
campaigns.
Tailoring marketing efforts
specifically for mobile devices,
considering factors like mobile-
friendly websites, mobile apps,
and location-based services.
Managing a brand's online
presence and reputation
through activities such as
press releases, influencer
collaborations, and online
reviews.
Partnering with individuals or
other businesses to promote
products or services, and earning
a commission for each sale or
lead generated through the
affiliate's marketing efforts.
Creating and distributing
valuable and relevant content to
attract and engage a target
audience. Content can include
blog posts, articles, videos,
infographics, and more.
THANK YOU
Digital marketing is dynamic and continually evolving as
technology and consumer behavior change. It allows businesses
to reach a global audience, target specific demographics, and
track the success of campaigns with greater precision compared
to traditional marketing methods.

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Presentation on digital marketing .pptx

  • 1. Best Training Institute Digital Marketing course Graphic Designing course DIZITAL MANTRAS BAREILLY
  • 3. Digital marketing is a broad term that encompasses all marketing efforts delivered through digital channels or electronic devices. It involves leveraging online platforms, technologies, and data to promote products or services to a target audience. The primary goal of digital marketing is to connect with potential customers through various online channels and influence their behavior.
  • 5. The process of optimizing a website or online content to rank higher in search engine results, making it more visible to potential users.
  • 6. Utilizing social media platforms like Facebook, Twitter, Instagram, and LinkedIn to reach and engage with a target audience. Social media marketing involves both organic (unpaid) and paid strategies.
  • 7. Sending targeted messages and promotional content directly to a user's email inbox. Email marketing is an effective way to nurture leads and maintain customer relationships.
  • 8. Running paid advertisements on search engines or social media platforms where advertisers pay a fee each time their ad is clicked.
  • 9. Using tools to collect and analyze data from digital marketing efforts to measure performance, understand user behavior, and optimize future campaigns.
  • 10. Tailoring marketing efforts specifically for mobile devices, considering factors like mobile- friendly websites, mobile apps, and location-based services.
  • 11. Managing a brand's online presence and reputation through activities such as press releases, influencer collaborations, and online reviews.
  • 12. Partnering with individuals or other businesses to promote products or services, and earning a commission for each sale or lead generated through the affiliate's marketing efforts.
  • 13. Creating and distributing valuable and relevant content to attract and engage a target audience. Content can include blog posts, articles, videos, infographics, and more.
  • 14. THANK YOU Digital marketing is dynamic and continually evolving as technology and consumer behavior change. It allows businesses to reach a global audience, target specific demographics, and track the success of campaigns with greater precision compared to traditional marketing methods.