JobsCentral Learning Monthly Roadshows

CONFIDENTIAL:
All rights reserved. All ideas and concepts in this proposal are the Intellectual Property of CareerBuilder (Singapore) Pte Ltd and shall not be used or adapted without
the prior permission of CareerBuilder (Singapore) Pte Ltd. .
PROPOSAL FOR
JOBSCENTRAL LEARNING
ROADSHOWS 2017

CONFIDENTIAL:
WHAT is the
JOBSCENTRAL
LEARNING
roadshow?

CONFIDENTIAL:
WHAT?
A SERIES of ROADSHOWS organized
throughout 2017 to provide OUTREACH
to the public.
Starting at Raffles Place, Chevron House, the
roadshows will be conducted at multiple
locations around Singapore, leading up to a
finale JobsCentral Learning Event.

CONFIDENTIAL:
WHY?
To create an INTERACTIVE and ENGAGING event at HIGH FOOT TRAFFIC locations, consisting of KEY
TARGET AUDIENCES.
Allows a platform for our partners to SHOWCASE their available courses and interact FACE-TO-FACE
with interested parties.
CREATE TOP-OF MIND Brand Awareness, EDUCATE the public on the CONVENIENCE of using the
portal and ENCOURAGE them to sign up for courses to upgrade themselves.
The Objective.
To ensure that the JobsCentral Learning branding and our Learning Partners gets maximum
exposure, creating brand awareness and successfully converting interested parties to sign-up for a
course.

CONFIDENTIAL:
WHO?
Primary Targets:
Working Class population between ages 25 to 35 who
are looking to upgrade themselves.
Secondary Targets:
Fresh School leavers, tertiary students, Fresh graduates
looking to upgrade or looking for their next step.

CONFIDENTIAL:
HOW?
Create on-site Branding using booths, banners
and other collateral.
The Objective.
To ensure that the JobsCentral Learning branding
gets maximum exposure, creating brand
awareness and successfully converting interested
parties to sign-up for an account.
To create awareness for our partners, promote
their courses and in return, drive revenue
towards our event.
HOW?

CONFIDENTIAL:
ROADSHOWS
• The Locations
o Layout
o Partnership Categories
o On-Site Collaterals
• Activities
MARKETING
• Online Marketing
o E-Banner
o EDM Blast
• Location Based Marketing
o Pamphlet Distribution
o SMS Blast

CONFIDENTIAL:
Marketing Strategy

CONFIDENTIAL:
MARKETING PLANS FOR JCL ROADSHOWS:
Online Marketing: e-banners on JCL Portal.
Banner Placement

CONFIDENTIAL:
Online Marketing: EDM Blast to JCL / JC Database
Period : 3 – 21 April 2017 (Chevron House & 313 Somerset)

CONFIDENTIAL:
Online Marketing: Facebook / Social Media Marketing
JobsCentral Learning
@JCLSingapore
We’re at Chevron House TODAY! Come on down
to and check out the courses we have available!

CONFIDENTIAL:
Location Based Marketing
Distribution of Event Pamphlet prior to event date.
Date : 18 April 2017
Locations : Around Raffles Place and Tanjong Pagar MRT

CONFIDENTIAL:
Location Based Marketing
SMS Blast around event area.
Date : on the day of Event
Locations : Around Raffles Place, Somerset MRT (Orchard Road).
THE TIME IS NOW!
Join us at the JobsCentral
Learning Roadshow at Chevron
House to meet us and our
partnersto find out how to
upgrade yourself TODAY!

CONFIDENTIAL:
THE LOCATIONS

CONFIDENTIAL:
THE LOCATIONS
Chevron House:
Date: 20 & 21 April 2017
313 Somerset:
Date: 5, 6 & 7 May 2017
One Raffles Place:
Date: 1 & 2 June 2017

CONFIDENTIAL:
Chevron House
Location : Raffles Place, Central
Tentative Date : 20 and 21 April 2017
Timing : 11am – 7pm
• High Foot Traffic from Monday to Friday.
• High concentration of Primary Target Audience.

CONFIDENTIAL:
Chevron House | The Layout

CONFIDENTIAL:
Key Venue:
313 SOMERSET
Location : Somerset, Orchard Rd
Tentative Date : 5 to 7 May 2017
Timing : 12pm – 8pm
• High Foot Traffic on Weekends.
• High concentration of Primary Target Audience

CONFIDENTIAL:
313 Somerset| The Layout

CONFIDENTIAL:
Key Venue:
ONE RAFFLES PLACE (INDOOR)
Location : Raffles Place
Tentative Date : 01 and 02 June 2017
Timing : 11am – 7pm
• High Foot Traffic from Monday to Friday.
• High concentration of Primary Target Audience.

CONFIDENTIAL:
One Raffles Place (Indoor)| The Layout

CONFIDENTIAL:
On Site Branding Collateral
Event Brochure:
To be distributed before and during
the event
Sample only
Cover Page Page 2 Page 3 Back Page

CONFIDENTIAL:
Partnership Areas
Platinum Category
• Booth Space 3 x 2sqm (Raw Space)
• 2 x Round Table (800D x 75H)
• 5 x Chair
• Limited to 5 representatives
• Prime Position
• Company listing on event eDMs and selected marketing
collaterals
• Company 100 words write-up in Event Brochure (5000
copies)
- Client to provide write-up
• 3 x Exclusive Airtime
• Client to bring own Backdrop / Pull-up Banner

CONFIDENTIAL:
Partnership Areas
Gold Category
• Booth Space 2 x 2sqm (Raw Space)
• 2 x Round Table (600D x 75H)
• 4 x Chair
• Prime Position
• Company listing on event eDMs and selected marketing
collaterals
• Company 100 words write-up in Event Brochure (5000
copies)
- Client to provide write-up
• 2 x Exclusive Airtime
• Client to bring own Backdrop / Pull-up Banner

CONFIDENTIAL:
Partnership Areas
Standard Category
• Counter Size 790mm (L) x 2015mm (H)
• 1 x Table
• 1 x Chair
• Company listing on event eDMs
• Client to bring own Pull-up Banner (If Any)
2015mm
800mm
790mm
XYZ PTE LTD

CONFIDENTIAL:
THANK YOU
For Media Booking or enquiries, please contact:
Kenneth Chan
Business Development Executive
DID: 6578 7439 | Mobile: 9111 8732
Email: kenneth.chan@careerbuilder.com

JobsCentral Learning Monthly Roadshows

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JobsCentral Learning Monthly Roadshows