Here, instructional designers identify the
learner profile and identifies the gaps in
learning and performance.
This is where the activities of formal
A detailed plan of instruction is
developed. Instructional designers
determine instructional strategies, the
medium of instruction and instructional
Learning outcomes are also decided in
This is where the learning materials are
developed. This includes any videos,
slides or audio recordings.
The implementation plan is also revised
With everything designed and developed,
this phase is where the instructional
system is deployed in operational
Feedback on learner performance is
collected in operational evaluation
Evalution is depicted in the middle of the
illustration because it is a central function
that takes place at every phase.
The evaluation may be formative,
summative or operational.
As depicted by the diagram, the ADDIE
model is a cyclical process with a
continuous process of on-going
evaluation and improvement.
The process and products of each phase
are evaluated against the learning
requirements and principles of learning.
What questions do you
ask clients to ensure you
can show value and ROI
when using the ADDIE
model to develop