2. is an app that allows everyone to “chat” with
Yarn organizations interactively, the way they
already do with individuals.
The number of mobile communication apps has grown dramatically
in recent years with increasing smartphone penetration,
but the bulk of interaction still takes place between individuals.
Significant value could be added if users could interact with
organizations in the same way that interact with their friends.
With Yarn, anybody with a smartphone can connect to nearby
organizations, be they businesses (e.g. restaurants) or
public establishments (e.g. a city hall).
We want to simplify communication between
those who have information and
those who wish to access that information.
3. Questions for That sounds cool –
asy to
make sure that it is e
Yarn navigate between
multiple chats.
Yarn is a fun way for
friend
individuals to communicate Ih ave an iPhone but my
.
with organizations.
uses an Android phone
any
It also has the potential to Yarn should support m
make a big social impact; different platforms.
Imagine using your phone
to place your order You should pr
ovide a new a
at nearby restaurants, keyboard wit ge
to learn about the artist of the h more shortc
uts!
painting in front of you Please make
it possible fo
at a gallery, to retrieve an r us
or to send feedback to your d organize
all the data a
city hall about the facilities vailable.
at your local park. How will you
make money?
What do you think?
4. Team Alpha
wants to interview…
Biz Ston
Co-foun e
der and
Creative D
irector, T
witter
Biz has been working on developing systems for
open exchange of information for many years.
He believes in using technology to celebrate human creativity.
5. Team Alpha’s
Questions for Biz
essed how
We have already witn
n be by
influential Twitter ca
nication.
enabling open commu What i
s
moder your take o
How d o you feel about the ation o n the
f
responsibility of shared information
online
maintaining the new Do you ?
rld?
m outhpiece of the wo Twitte believ
r will e that
the co ever p
ntent o
of twe lice
the fu e
ture? ts in
