Unwrap The Secrets of Holiday Marketing


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OrthoSynetics webinar on Holiday Marketing tips.

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  • Welcome to the holiday marketing webinar hosted by OrthoSynetics. I’m Angela Weber Director of Marketing. I’m glad you could be with us today. The length of the webinar is approx. 30 minutes. We will post a recording of this webinar on our blog later on for your reference or for you to pass along to a friend. If you have any questions during the presentation please type those in the Q&A section and we will answer those for you. My goal for today’s presentation is to help you unwrap the mystery to successful holiday advertising giving you pointers as well as specific marketing ideas to help you survive and thrive during this holiday season. It has been my pleasure to work with hundreds of orthodontic and dental practices throughout the united states and my job doesn’t get any easier during holidays. I have spent several years in this industry perfecting our planning and recommendations. We approach each year as new year learning from past statistics at the same time closely monitoring current market place conditions. I appreciate the time you are spending today to hear my thoughts and suggestions which upon implementation will give you an edge over the competition.
  • Unwrap The Secrets of Holiday Marketing

    1. 1. Angela Weber, Marketing Director Unwrap the Secrets to Holiday Marketing
    2. 2. Holiday Scrooge <ul><li>Holiday advertising can turn business owners into a scrooge </li></ul><ul><ul><li>Advertising costs are typically higher </li></ul></ul><ul><ul><li>Market place is cluttered with retail advertisements </li></ul></ul><ul><ul><li>Tis the season to be distracted </li></ul></ul>
    3. 3. Spreading Cheer <ul><li>Get your piece of the holiday fruit cake </li></ul><ul><ul><li>Consumers are in shopping mode and prepared to spend money </li></ul></ul><ul><ul><li>Children are out on winter break </li></ul></ul><ul><ul><li>Energy, buzz and excitement is in the air </li></ul></ul><ul><ul><li>Pump up business from New Years Resolutions </li></ul></ul>
    4. 4. My Gift To You <ul><ul><li>Start Early </li></ul></ul><ul><ul><li>Effectively Time Efforts to Avoid Clutter </li></ul></ul><ul><ul><li>Holidays are about being more personal </li></ul></ul>
    5. 5. A Sleigh Full of Ideas <ul><li>Reindeer Games </li></ul><ul><li>New Years Resolutions </li></ul><ul><li>Deck Your Website </li></ul><ul><li>The Spirit of Giving </li></ul><ul><li>Make a Referral List and Check it Twice </li></ul><ul><li>Braces - the Gift that Lasts a Lifetime </li></ul><ul><li>Special Delivery </li></ul><ul><li>Spread Some Holiday Cheer </li></ul>
    6. 6. Deck Your Website <ul><li>A Holiday Themed Website </li></ul><ul><ul><li>Promote holiday events </li></ul></ul><ul><ul><li>Holiday promotions or special offers </li></ul></ul><ul><ul><li>Change photography to be season appropriate </li></ul></ul><ul><ul><li>Make sure your site is optimized and ready to benefit from online shoppers </li></ul></ul>
    7. 7. Deck Your Website
    8. 8. The Spirit of Giving <ul><li>Appeal to the Spirit of the Season </li></ul><ul><ul><li>Be charitable </li></ul></ul><ul><ul><li>Team up with patients and referring offices </li></ul></ul><ul><ul><li>Generate goodwill </li></ul></ul><ul><ul><li>PR opportunity </li></ul></ul><ul><ul><li>Coats for Kids, Toys for Tots, Can Food Drives, Double Smiles Event </li></ul></ul>
    9. 9. Make a List and Check it Twice <ul><li>Referring doctor strategy </li></ul><ul><ul><li>Timing </li></ul></ul><ul><ul><li>Gift Suggestions (wrapping paper, branded gifts, wreaths, etc.) </li></ul></ul><ul><ul><li>List strategy </li></ul></ul>
    10. 10. Make a List and Check it Twice
    11. 11. Braces - the Gift that Lasts a Lifetime <ul><li>Give the gift that lasts </li></ul><ul><li>Promote gift certificates </li></ul><ul><li>Provide special holiday packaging </li></ul>
    12. 12. Special Delivery <ul><li>Direct Mail </li></ul><ul><li>Seasons Greetings </li></ul><ul><li>Holiday Email </li></ul><ul><ul><li>Send a holiday offer via email </li></ul></ul><ul><ul><ul><li>Highlight services and special promotions </li></ul></ul></ul><ul><ul><ul><li>Include time sensitive offer </li></ul></ul></ul>
    13. 13. Spread Some Holiday Cheer <ul><li>Giving Thanks </li></ul><ul><li>Holiday Parties </li></ul><ul><li>Open House Events </li></ul><ul><li>Santa Clause Visits </li></ul><ul><ul><li>Visit your referring offices to delivery goodies dressed as Santa </li></ul></ul><ul><ul><li>Have Santa visit your office </li></ul></ul>
    14. 14. Reindeer Games <ul><li>Holiday Contests and Promotions </li></ul><ul><ul><li>In-office contests </li></ul></ul><ul><ul><li>Calendar of smiles </li></ul></ul><ul><ul><li>Mall madness </li></ul></ul><ul><ul><li>On the 12 th Day of Christmas my Orthodontist gave to me… </li></ul></ul><ul><ul><ul><li>For each referral or consultation during 12 days of Christmas give a special gift </li></ul></ul></ul>
    15. 15. New Year’s Resolutions <ul><li>Capture the excitement of the new year </li></ul><ul><ul><li>Resolve to Smile More </li></ul></ul><ul><li>Reflect and Set Goals for the Future </li></ul><ul><ul><li>Create a message of reflection </li></ul></ul><ul><ul><li>Send an email, letter or post a message on your website </li></ul></ul>
    16. 16. Organize your efforts <ul><li>Divide and Conquer </li></ul><ul><li>Holiday Marketing Calendar </li></ul>
    17. 17. Happy Holidays! <ul><li>Angela Weber </li></ul><ul><li>OrthoSynetics, Marketing Director </li></ul><ul><li>888-622-7645 </li></ul><ul><li>[email_address] </li></ul>