value proposition of ICICI and Clinic All Clear

1. Presented by : Poulomi Sen Shaswati Sen Jagjyot Singh Chadha Chaitanya Bansal

2. Value Proposition Company/Pdt Target Customers profile Unique & other Benefits Perceived Value Value Proposition statement HLL/Clinic All Clear for men Geographic Urban and semi urban Areas. Sec(A) and Sec(B). Demographic Men of age 15-35 years Bachelors, Full nest I Full nest II, Dink . Psycographic Experiencers, Achievers,Makers First ever antidandruff shampoo for men. The new Clinic All Clear ACTIVSPORT and HAIRFALL DECREASE leave your scalp with a lingering feeling of freshness. Good value for money. CLINIC ALL CLEAR from the house of Hindustan Unilever Limited introduces the first ever anti-dandruff shampoo range formulated exclusively for men. Between 15-35years belonging to urban and semi urban area. Because “Men's Scalps Differ from Women's So try the all-new Clinic All Clear for men for all the confidence you need to get up close and personal with the ladies . ”.

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