Introduction of Talent Communications


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Introduction of Talent Communications

  1. 1. <ul><li>Prepared by the account servicing team </li></ul>INTRODUCTION OF TALENT COMMUNICATIONS
  2. 2. <ul><li>In the next 10 minutes, you will know: </li></ul><ul><ul><li>Who are we? </li></ul></ul><ul><ul><li>Who the man? </li></ul></ul><ul><ul><li>Who are our clients? </li></ul></ul><ul><ul><li>What is the difference? </li></ul></ul><ul><ul><li>Why choose us? </li></ul></ul><ul><ul><li>What we promise? </li></ul></ul>
  3. 3. WHO ARE WE?
  4. 4. <ul><li>We are a group of dedicated people who know how to do PRs, and are willing to help others to get familiar with PR as a tool to widen their business network and promote themselves or their products. </li></ul><ul><li>Although the company is new, our team isn’t! We have over 10 years experiences in PR industry. </li></ul>
  5. 5. <ul><li>Specialized in consumers brands, IT and finance, our experiences in PR, IR and media industries which can definitely offer you solutions in addressing many PR concerns. </li></ul><ul><li>We know exactly what you need to meet your management expectations, deliver results, ultimately utilize your time and budget effectively. </li></ul>
  6. 6. <ul><li>WHO THE MAN? </li></ul>
  7. 7. <ul><li>Founder Alan Fung has over 10 years experiences in media and PR industry, he was:- </li></ul><ul><ul><li>White House Internship during 90s; </li></ul></ul><ul><ul><li>Business news editor of regional publication Asia Times ; </li></ul></ul><ul><ul><li>Press secretary of Legislative Council Member Hon Patrick Lau ; </li></ul></ul><ul><ul><li>Corporate communications director of HK listed company Fortune Telecom (110) ; </li></ul></ul><ul><ul><li>Served key accounts during his time with PR agencies incl. Microsoft, Samsung, IBM, Lenovo etc. </li></ul></ul>
  8. 8. <ul><li>Co-founder Winnie Cheung has over 10 years experiences in PR industry both in-house and agency, she served:- </li></ul><ul><ul><li>Consumer client: Watson’s the Chemist, AMC International cinema complex </li></ul></ul><ul><ul><li>IT client: Microsoft, Samsung, HTC, </li></ul></ul><ul><ul><li>Skincare client: Origins </li></ul></ul><ul><ul><li>Watch & jewelry: Charriol </li></ul></ul>
  9. 9. <ul><li>WHO ARE OUR CLIENTS? </li></ul>
  10. 10. (Your company would be the next……we hope.)
  11. 11. <ul><li>OUR PAST EXPERIENCES : </li></ul>
  12. 12. <ul><li>Art: </li></ul><ul><ul><li>Organizing the Philippe Charriol Foundation, an annual modern art competition and charity auction from 2002-2007 </li></ul></ul><ul><ul><li>Tolo Harbour Hoarding Painting Competition for Students in Sha Tin and Tai Po </li></ul></ul><ul><li>Entertainment: </li></ul><ul><ul><li>The opening of AMC International cinema complex </li></ul></ul><ul><ul><li>The opening of TGI Friday’s </li></ul></ul><ul><ul><li>World Cyber Game 2007 </li></ul></ul><ul><li>IT & Education: </li></ul><ul><ul><li>Young Scientist Competitions at University of Science & Technology, Hong Kong </li></ul></ul><ul><ul><li>IBM Ex.I.T.E. Camp 2008 </li></ul></ul><ul><ul><li>Microsoft® Imagine Cup HK Final Presentation and Award Ceremony </li></ul></ul>
  13. 13. <ul><li>Finance: </li></ul><ul><ul><li>Fortune Telecom (HK.110) FY2006 Interim Report Announcement Press Conference </li></ul></ul><ul><ul><li>Fortune Telecom (HK.110) FY2006 Annual Report Announcement Press Conference </li></ul></ul><ul><ul><li>Fortune Telecom (HK.110) FY2006 AGM </li></ul></ul><ul><li>Healthcare: </li></ul><ul><ul><li>GE Healthcare XT-VCT medical scanner HK launch </li></ul></ul><ul><li>Luxury: </li></ul><ul><ul><li>The launch of CHARRIOL ACTOR™ watch and CHARRIOL Kucha™ watch in Asia Pacific </li></ul></ul><ul><li>Mobile Communications: </li></ul><ul><ul><li>The Asia Launch of HTC Touch </li></ul></ul><ul><ul><li>Palm Treo 680, 750 and 750v HK Launch </li></ul></ul><ul><ul><li>Nokia Zhongshan Mid-Autumn Banquet 2006 </li></ul></ul>
  14. 14. <ul><li>Politics and Public Affairs: </li></ul><ul><ul><li>Lai Wai Hung for Yuen Long District Council, 2003 and 2007 Election Campaigns </li></ul></ul><ul><ul><li>Patrick Lau for Legislative Council, 2004 Election Campaign </li></ul></ul><ul><li>Skincare: </li></ul><ul><ul><li>Launch of A Perfect World White Tea Deep Cleanser </li></ul></ul><ul><ul><li>Launch of Dr. Andrew Weil for Origins Skin Calming Face Mask </li></ul></ul><ul><ul><li>Launch of Youthtopia Age-Correcting Serum </li></ul></ul><ul><ul><li>Launch of Brighter By Nature, brightening regimen </li></ul></ul><ul><ul><li>Dr. Andrew for Origins Night Health regimen </li></ul></ul><ul><li>Sports: </li></ul><ul><ul><li>Olympic Day Run 2007, a local mini-marathon </li></ul></ul><ul><ul><li>Recruitment of Olympic Torch Relay Hong Kong Representatives 2008 </li></ul></ul>
  15. 15. <ul><li>Technology: </li></ul><ul><ul><li>Lenovo Y430, Y530, Y730, Ideapad S9, S10 Launch </li></ul></ul><ul><ul><li>Lenovo S9, S10 Bloggers event </li></ul></ul><ul><ul><li>Microsoft ® RehabPower PC Donation Ceremony </li></ul></ul><ul><ul><li>Samsung Chinese New Year Media Gathering </li></ul></ul><ul><ul><li>eBay media training </li></ul></ul>
  17. 17. What we do: Headcounts only apply when you really need them ; (you only need one person to tell you what we have done for you monthly right?) Only one price per job , no extra charge unless you request more; We present you a realistic scenario, if we say we can, we really can; We deliver results, not leaving you alone with “cannots” and excuses . What they do: Deploying more manpower than you need to manage your account in order to charge more; (you don’t need 4 people to partake a routine monthly meeting right?) Charging hourly rate like a lawyer; (Guess what? They even bill you for tea time after your event......) Too much conversations, too less work done.
  18. 18. What the crap?!! What can I do to avoid being fooled?
  19. 19. <ul><li>Good question… </li></ul>
  20. 20. WHY CHOOSE US?
  21. 21. <ul><li>We got Greater China (Hong Kong, Macau, Taiwan and PRC) media connections and know how to work with them differently </li></ul><ul><li>We cherish your money like ours – </li></ul><ul><ul><li>won’t offer what you don’t really need; </li></ul></ul><ul><ul><li>won’t charge what you never use; </li></ul></ul><ul><ul><li>won’t put extra headcounts in your account unless you really need; </li></ul></ul><ul><li>We deliver quality and solution – only the best for our clients. </li></ul>
  22. 22. Nice try! But it is not enough for me to retain you guys…
  23. 23. WHAT WE PROMISE?
  24. 24. <ul><li>Remember - we are from in-house too. </li></ul><ul><li>We know what you encounter now and upcoming… budget cuts and deliverable remains high from management. </li></ul><ul><li>We promise to share your headaches during the economic crisis, within in 2008 – 2009: </li></ul><ul><ul><li>We offer you the lowest price guaranteed, bring us any original copy of cost estimate from other agency, we promise we beat them in price! </li></ul></ul><ul><ul><li>Though the price going down, the quality doesn’t! We promise we will deliver the same quality as every professional agencies do. </li></ul></ul>
  25. 25. Our Moto: Animis opibusque parati - Ready in soul and resource.