2. • Look for low mature markets where traditional players
are not established
• Innovators should consider market ambiguities as advantages
• Market creation is a social process lead by entrepeneurs
Maturity
Opportunities
3.
4. • Identify similar size related companies to partner with
• Target a “Big Fish” that could consolidate and trigger continous
growth to your market
• If market creation is a social process you should promote interaction
at all levels and become the connector that makes the opportunity
a reality
Big Player
Yourself
Other
innovators
5. • If you don’t have a clear stop-loss strategy it will be difficult to
Identify that it’s time to give up.
• Make sure that you don’t join a market too late, otherwise, the efforts
to find your space on it will never justify the inversion.
• Be careful with “slow motion” players…. A traditional corporation
enroled in your alliance may shift from total success to total collapse
due to other estrategical priorities that won’t allow market to kick-off.
6. The trigger for these slides was my attendace to a thrilling
Presentation from Dr. Pinar Ozcan in Barcelona IESE Business School.
http://www.iese.edu/aplicaciones/faculty/facultyDetail.asp?lang=en&prof=PO
Other interesting resources:
MIT Innovation http://vimeo.com/3761898
Innovation Tools http://www.innovationtools.com/
