6. 3. Tale 1: P&G Connect + Develop 50% of P&G initiatives are nowbornthroughthisplatform
7. 4. Tale 2: Post-it / Super-glue http://bcove.me/8ab4aw8k
8. 5. Tale 3: Internet Notsureifsomeone has triedtomeasure Internet "Serendipity factor" contributionbutit'sabilitytokeep a neverending 24/7 loop of "likes", "+1", "follows", "share" isdefinitelychangingoursociety.