Creative Content Web & Mobile
Axis Bank Click to watch –  http://www.youtube.com/watch?v=dhoKrkYrNfY   Customer education AV  Simple stick figure animat...
Bacardi Click to watch http://www.youtube.com/watch?v=fkH6CzJzlxI  Light-weight creative used to promote Bacardi nights at...
Hindustan Times <ul><li>Click to watch –  </li></ul><ul><li>http://www.youtube.com/watch?v=9RIUUVASaKg   </li></ul><ul><li...
Jagori  Click to watch –  http://www.youtube.com/watch?v=IdhiSfdK6R0   Safe Delhi Campaign for a Delhi based NGO - Jagori ...
Click to watch http://www.youtube.com/watch?v=IdhiSfdK6R0   DHL University Express <ul><li>A Bollywood based story to prom...
Bharat Petroleum – MAK Lubricants  Click to watch – http://www.youtube.com/watch?v=NXy4FkeDE6o   Click to watch – http://w...
NIIT <ul><li>Click to watch –  </li></ul><ul><li>http://www.youtube.com/watch?v=qM8WzkXq8Us   </li></ul>‘ Birthday gift fo...
ASK TVC Click to watch – http://www.youtube.com/watch?v=-Ccc3JXixnc   TV Commercial for a wealth management service
Muthoot  TVC Muthoot -Max Value Click to watch  http://www.youtube.com/watch?v=pFY5VDW9jH 8   http://www.youtube.com/watch...
Unity Click to watch http://www.youtube.com/watch?v=OqlC-q5qhhM   Social service film written & directed by an independent...
Character Based Content (IP  Owned  by Phonethics)
<ul><li>Why Characters/Theme/Series  </li></ul><ul><li>C haracters provide – </li></ul><ul><ul><ul><li>A customised pneumo...
Total views = 75054 Click to watch- http://www.youtube.com/watch?v=eY67mZW69Pg   Miya Fekoo Mia Fekoo is a romantic, in ev...
Farmoo Jaan Total views = 75054 Click to watch- http://www.youtube.com/watch?v=qDH7eK0wgcI   Farmoo  Jaan
Total views = 64107 Click to watch- http://www.youtube.com/watch?v=d1UT_MWUAsQ   From childbirth to marriage, nothing is r...
Ghana   Chaudhary   Click to watch- http://www.youtube.com/watch?v=AoGvAZjJtCE   Total views =18599  Ghana   Chaudhary   H...
Bhakt Harvakt  Total views =83051  Click to watch- http://www.youtube.com/watch?v=wgEyaU2mPNQ   Bhakt Harvakt  The Bruce S...
Bai Malaai  Desire for hire. The winner of the ‘Duty queen 2006’ contest her every move is full of oomph and style. Catch ...
Phonethics – IP products : Short films <ul><ul><li>25 min short film  </li></ul></ul><ul><ul><li>“ Ctrl+Alt+Del”, featurin...
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Creative Content

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Creative Content

  1. 1. Creative Content Web & Mobile
  2. 2. Axis Bank Click to watch – http://www.youtube.com/watch?v=dhoKrkYrNfY Customer education AV Simple stick figure animation used imaginatively to explain the value proposition
  3. 3. Bacardi Click to watch http://www.youtube.com/watch?v=fkH6CzJzlxI Light-weight creative used to promote Bacardi nights at Clubs Distributed via Bluetooth
  4. 4. Hindustan Times <ul><li>Click to watch – </li></ul><ul><li>http://www.youtube.com/watch?v=9RIUUVASaKg </li></ul><ul><li>Contest for Hindustan Times targeting Mumbai City </li></ul><ul><li>‘ MunnaBhai & Circuit get rich with HT’ </li></ul><ul><li>Generated over 40,000 views in less than 3 weeks </li></ul>
  5. 5. Jagori Click to watch – http://www.youtube.com/watch?v=IdhiSfdK6R0 Safe Delhi Campaign for a Delhi based NGO - Jagori 2d Animation
  6. 6. Click to watch http://www.youtube.com/watch?v=IdhiSfdK6R0 DHL University Express <ul><li>A Bollywood based story to promote dedicated courier service targeted at students </li></ul><ul><li>‘ Baap ki galti..Bete ne palti’ </li></ul><ul><li>Total views till date 21 st April 2010 = 66805 </li></ul>
  7. 7. Bharat Petroleum – MAK Lubricants Click to watch – http://www.youtube.com/watch?v=NXy4FkeDE6o Click to watch – http://www.youtube.com/watch?v=D9NOA-Nf_Is 3 viral films based on popular TV serials
  8. 8. NIIT <ul><li>Click to watch – </li></ul><ul><li>http://www.youtube.com/watch?v=qM8WzkXq8Us </li></ul>‘ Birthday gift for the Chairman? How about an NIITian?’
  9. 9. ASK TVC Click to watch – http://www.youtube.com/watch?v=-Ccc3JXixnc TV Commercial for a wealth management service
  10. 10. Muthoot TVC Muthoot -Max Value Click to watch http://www.youtube.com/watch?v=pFY5VDW9jH 8 http://www.youtube.com/watch?v=AQo7NJQKNdk Muthoot -Lowest Interest Click to watch Two TVCs using the animated mascot of the brand
  11. 11. Unity Click to watch http://www.youtube.com/watch?v=OqlC-q5qhhM Social service film written & directed by an independent film maker, Produced by the creative Team at Phonethics
  12. 12. Character Based Content (IP Owned by Phonethics)
  13. 13. <ul><li>Why Characters/Theme/Series </li></ul><ul><li>C haracters provide – </li></ul><ul><ul><ul><li>A customised pneumonic that represents content related to a particular category. </li></ul></ul></ul><ul><ul><ul><li>Personalized impact to an otherwise impersonal piece of content and allows the consumer to build a long term relationship with it. </li></ul></ul></ul><ul><ul><ul><li>INDIA = Diversity = Multiple categories = Themes = Individually designed Characters </li></ul></ul></ul>
  14. 14. Total views = 75054 Click to watch- http://www.youtube.com/watch?v=eY67mZW69Pg Miya Fekoo Mia Fekoo is a romantic, in every sense of the word. His joie di viviere and colourful metaphors are a delight. Originally a student at a British university, he had to rush home to Lucknow, when the Bade Nawab passed away without notice.
  15. 15. Farmoo Jaan Total views = 75054 Click to watch- http://www.youtube.com/watch?v=qDH7eK0wgcI Farmoo Jaan
  16. 16. Total views = 64107 Click to watch- http://www.youtube.com/watch?v=d1UT_MWUAsQ From childbirth to marriage, nothing is really complete without her raunchy moves and silly but effusive wishes. (Easily identifiable by anybody who has shelled out money to the groups of transvestites that land up on every auspicious occasion in India). First series - short funny greetings Ms Madhuri
  17. 17. Ghana Chaudhary Click to watch- http://www.youtube.com/watch?v=AoGvAZjJtCE Total views =18599 Ghana Chaudhary He's a jaat with a rustic take on city life, fan of old movies and killer punchlines
  18. 18. Bhakt Harvakt Total views =83051 Click to watch- http://www.youtube.com/watch?v=wgEyaU2mPNQ Bhakt Harvakt The Bruce Springsteen of Bhajans and aartis. Walk through any bylane, maidan or park during festival time and chances are you’ll find a singer much like ‘Bhakt Harvakt’ marshalling his rag tag orchestra and entertaining an entire crowd of believers. First series – Short greetings and staple bhajans
  19. 19. Bai Malaai Desire for hire. The winner of the ‘Duty queen 2006’ contest her every move is full of oomph and style. Catch her move and shake as she uses her skills to kill...
  20. 20. Phonethics – IP products : Short films <ul><ul><li>25 min short film </li></ul></ul><ul><ul><li>“ Ctrl+Alt+Del”, featuring </li></ul></ul><ul><ul><li>Actor Rahul Bose </li></ul></ul><ul><ul><li>First film to premiere </li></ul></ul><ul><ul><li>on mobile phones in India, </li></ul></ul><ul><ul><li>(Reliance Communications </li></ul></ul><ul><ul><li>23/12/06) </li></ul></ul><ul><ul><li>Critical acclaim at </li></ul></ul><ul><ul><li>International film festivals </li></ul></ul><ul><ul><li>More to be done on a </li></ul></ul><ul><ul><li>Commissioned basis </li></ul></ul>Phonethics – IP products : Short films <ul><ul><li>25 min short film </li></ul></ul><ul><ul><li>“ Ctrl+Alt+Del”, featuring </li></ul></ul><ul><ul><li>Actor Rahul Bose </li></ul></ul><ul><ul><li>First film to premiere </li></ul></ul><ul><ul><li>on mobile phones in India, </li></ul></ul><ul><ul><li>(Reliance Communications </li></ul></ul><ul><ul><li>23/12/06) </li></ul></ul><ul><ul><li>Critical acclaim at </li></ul></ul><ul><ul><li>International film festivals </li></ul></ul><ul><ul><li>More to be done on a </li></ul></ul><ul><ul><li>Commissioned basis </li></ul></ul>

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