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The Changing Face of PR
1. Publicity in
the digital age
the changing face of pr
Ceci Dadisman
E-Marketing Communications Manager
Palm Beach Opera
2. Who is ceci?
E-Marketing Communications Manager @
Palm Beach Opera
Also manages PBO’s PR
Professional classical singer
Arts marketing consultant
Digital marketing nerd
Pittsburgh Steelers & WVU Mountaineer
fan
3. Houston
Palm beach,
we’ve got a
problem…
Firing of ALL of the arts writers for the
area’s largest paper
No coverage AT ALL from the area’s next
largest paper
An overworked arts writer at the area’s
third largest paper
8. GO TO WHERE THE PEOPLE ARE
LISTEN AND REFLECT
The new
INVITE SMALL ACTS OF
marketing
funnel
ENGAGEMENT
RESPOND AND INVITE
LARGER ACTS
Applies to PR
rinse & The gist of the matter: people are
repeat communicating in different ways
Paraphrased from an interview statement by Katya Andresen