Onepharma CLM Wwhitepaper 2013

2. WHY?

3. 1. Not enough time
Stakeholders are under pressure to see more patients and have more
administrative work, leaving them less time for the Sales Rep.
2. The lack of objectivity
Stakeholders are reluctant to believe in the impartiality of Sales Reps,
so prefer impartial sources of information.
3. Valuable Information
Stakeholders are not interested in details that do not add value to
themselves or their patients or are not attractive.
They need to be convinced about the value of these interactions.
XWHY? THE CONCEPT WHAT IS IT?

4. 4.Customized communications
Stakeholders prefer personalized messages instead of the one-size-fits-all approach.
These data bring new challenges for the Pharmaceutical Industry. It becomes imperative to search for the best "Out-
comes", the opening of other doors to the partnership and strengthening the relationship with healthcare providers.
5. Doctors approve this types of initiatives
(Michel, et al)1
Recomended the
continued use of
eDetailing.
Of interviewed
Doctors declared
that eDetailing is
better than printed
materials when
explaining complex
problems.
97% 92% 89% 80%
Declared that
eDetailing presented
a better global vision
about the theme.
Reconized that the
eDetailing is a faster
method of obtaining
detailed information.
XWHY? THE CONCEPT WHAT IS IT?

5. THE CONCEPT

6. PLANNING EXECUTE MEASURE
MARKETING
Segmentation and targeting
Message realignment
Focus on the message
PRE-CALL
Call Objectives
Custmer Info
Map Support
MULTIMEDIA PRESENTATION
Brand Strengthening
Animated and interactive
Quizes and games
POST-CALL
Update information
Manage Group Calls
Surveys
TRACKING
KPI analyses
Powerfull Dashboards
Fast & Resposive drilldown
loop
Process
XWHY? THE CONCEPT WHAT IS IT?

7. TABLET USAGE BENEFITS
Increase interaction
Emphasize“claims”But have your proofs at hand if needed
Increase message understanding and message retention
Nimble and swift (handbag size, no cords etc)
Long battery lifetime (no worries or sudden-death)
Very easy to learn and use. Starts instantly (no waiting time)
Engaging – shared device. Cool – image building
Customer-centered
Interactive/shared device
Visual – explaining. Expanding comfort zone
All data on-board
INTERACTIVE EXPERIENCE
PRESENTER BENEFITS
AUDIENCE BENEFITS
XWHY? THE CONCEPT WHAT IS IT?

8. CLOUD BY DESIGN ARCHITECTURE
Office users
Web based Analytics
Web based Presentation Builder
XML customer data integration
Field force users
Cloud Database & File Server
User Support
Multilingual App
English, French
Spanish, Portuguese.
Hotline,
E-mail,
Twitter,
Skype Mobile App.
Donwload & Upload
XWHY? THE CONCEPT WHAT IS IT?

9. WHAT IS IT?

10. INTERACTIVE CALL
DIGITAL, ANIMATED & ATRACTIVE
XWHY? THE CONCEPT WHAT IS IT?

11. Digital interactive presentation through dazzling
multimedia content, dynamic surveys and quizzes,
interactive games and immediate documents access
to increase message retention and product adoption.
INTERACTIVE CALL
DIGITAL, ANIMATED & ATRACTIVE
X

12. SALES PLANNING
PRE AND POST CALL
XWHY? THE CONCEPT WHAT IS IT?

13. SALES PLANNING
PRE AND POST CALL
Sales key ingredient for success is a proper and
timely call preparation (Pre Call) as well as
indepth post call reporting (Post Call) increasing
sales force effectiveness.
X

14. CONTENT MANAGMENT
AGENCY INTERFACE
ART DIRECTOR COUNSELING
XWHY? THE CONCEPT WHAT IS IT?

15. CONTENT MANAGMENT
AGENCY INTERFACE
ART DIRECTOR COUNSELING
Agency Interface and Expert advice thorough Art director
to ensure best of class digital integration and animated presentations.
Includes "Presentation builder" module for flexible and
independent content management for both customer or agencies.
X

16. DATA CAPTURE
COMPREHENSIVE AND ACCURATE
XWHY? THE CONCEPT WHAT IS IT?

17. DATA CAPTURE
COMPREHENSIVE AND ACCURATE
Automatic data capture allowing to gather all the
details of the sales call including products that
have been shown, page views, page time, zooms,
page sequence and story told, etc.
X

18. ANALYSIS & DATAMINING
TRACK YOUR MESSAGE
UNDERTAND YOUR CUSTOMER
XWHY? THE CONCEPT WHAT IS IT?

19. ANALYSIS & DATAMINING
TRACK YOUR MESSAGE
UNDERTAND YOUR CUSTOMER
Unprecedent ability to analyze, track and
follow your sales force and understand your
customer needs in real time.
X

20. MULTICHANEL INTEGRATION
REMOTE, CALL, EMAIL, SHARE
XWHY? THE CONCEPT WHAT IS IT?

21. MULTICHANEL INTEGRATION
REMOTE, CALL, EMAIL, SHARE
Multichannel integration. Share the same content
though customer portal, remote call and e-mail
campaings, while tracking your customer interactions.
X

22. CLOSED LOOP MARKETING
ANALYSIS AND
MESSAGE REALIGNMENT
XWHY? THE CONCEPT WHAT IS IT?

23. CLOSED LOOP MARKETING
ANALYSIS AND
MESSAGE REALIGNMENT
Marketing analysis and message realignment
for next customer interaction. Automated content
realignment according with segmentation algorithm
and datamining insights collected.
X

24. BENEFICIOS PARA OS INTERVENIENTES
NA CADEIA DE VALOR
IND. FARMACÊUTICA
1. Compreender melhor as
necessidades dos seus clientes e
agir de uma forma ajustada.
2. Aumenta o interesse pelos
seus produtos.
3. Reduz drasticamente os custos
com materiais bibliográficos
impressos.
DIM
1. Aumentam o seu valor acrescentado.
2. Encoraja a acessibilidade por parte
do médico.
3. Atualização constante das
mensagens promocionais aumentando
o seu conhecimento global sobre as
patologias, terapêuticas e produtos
oferecidos.
MÉDICOS
1. Passam a ter informação
contextualizada, personalizada
e de acordo com as suas
necessidades.
2. A informação apresentada
desta forma aumenta os níveis
de interesse, retenção e
conhecimento.
XWHY? THE CONCEPT WHAT IS IT?

25. XWHY? THE CONCEPT WHAT IS IT?