current social media jobs

1. Are You Seeking a Job in
Social Media?
Eileen Cazaropoul
Social Media Marketing & Communications

2. Social Media Careers
• Careers in social media marketing and
communication are the “hot” jobs to pursue
• As we’ve learned through the semester, if
companies don’t embrace the groundswell,
they very well could find themselves out of
business.
• Companies that have embraced the
groundswell seek social media talent to grow
their brands, social audience, etc

3. Social Media Job Titles Currently Advertised
• Social Media Intern
• Social Advertising Intern
• Social Media Manager
• Social Media Coordinator
• Social Media & Marketing
Guru
• Social Media Specialist
• Community/Social Media
Strategist
• Social Advertising &
Analytics Specialist
• Social Media & Community
Manager
• Social Media Brand Mgr
• Social Media Evangelist
• Sr. Social Media Marketing
Manager
• Digital Analytics Supervisor

4. Where to Look
• Simplyhired.com
• Hireminds.com
• Bullhornreach.com
• Socialmediajobs.com
• Indeed.com
• Careerbuilders.com
• Jobsinsocialmedia.com
• Mashable.com/category/social-
media-jobs
• Mediabistro.com
• Twitter.com/SMediaJobs
• Facebook.com/socialmediajobso
nline.com
• Linkedin.com/skills/skill/Social_
Media

5. What Companies/Industries Are Hiring?
• Radware – IT Services
• What To Expect.com
– Parenting and pregnancy
• Addison - clothing
• Leap Motion – IT Services
• Coach
• Social Marketing Buzz
– Social media marketing
• Mom & Me
– Parenting & lifestyle brand
• Jun Group
– social video platform
• Southern California Edison
– Large utility
• Hearst Television Station
– Internet broadcasting
• The Economist
– Content strategy division
• Brigade
– Entertainment publicity &
digital marketing
• “Cool Fitness Company”
• “Upscale Salon”
• Hair Loss Center
• National Public Relations
Boutique Agency
– Develops campaigns for clients
• Many Digital Media Agencies

6. Job Responsibilities
• Develop and implement
social media campaigns
• Launch/maintain/grow
brand awareness
• Generate traffic
• Maintain all social media
presence, blogs, content
• Deepen SM presence and
engagement
• Monitor brand through
analytics
• Identify and implement
SM strategic plans
• Facilitate SM contests
• Monitor discussion
boards and blogs
• Generate buzz
• Stay current with new SM
trends, tools, and best
practices
• Coordinate SM execution
with Advertising, PR,
Marketing

7. Responsibilities - continued
• Be the voice of our brand
• Drive conversation
• Be our media evangelist
• Increase visibility,
membership and traffic
• Establish benchmarks for
measuring SM impact
• Collaborate with other
divisions
• Create fun consumer
engagement
• Go beyond 140 characters
and 6-second videos
• Expand and track reach and
engagement
• Benchmark and research
competitors
• Function as brand
steward/ambassador
• Fan growth, retention and
engagement
• Ensure consistent
messaging is executed
across all channels

8. Social Media Experience Required
• 0-1 Years (intern
positions)
• 1-3 Years
• 2 years
• 2-4 Years
• 3 Years*
• 3-5 Years*
• 5 Years
• 5-7 Years
* Most frequent
• Bachelor’s Degree in
English, Marketing,
Journalism, Communication
or equivalent..
• Strong writing skills
• Marketing, PR, SM
• Social advertising
• Creativity
• Passion for technology and
innovation
• Data analysis/measurement

9. What SM skills do you need?
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Google+
• Blogs
• Instagram
• YouTube
• Tumblr
• Tweetdeck
• Flowchart Beat
• Backtype
• Klout
• Sprout Social
• Score.ly
• Hootsuite
• Facebook Insights
• Foursquare
• Bit.ly
• Salesforce Marketing Cloud
• Google Analytics
• Google AdWords
• Bing Ads
• SM analytic/trafficking and
management platform
• Content management systems
• HTML
• Photoshop
• Saxotech

10. SM Skills Required – continued
• HootSuite is a web and
mobile social media
dashboard that helps
individuals and
organizations spread
messages, monitor
conversations and track
results across multiple
networks including
Twitter and Facebook.

11. Social Media Skills
• Klout, +K
• Klout measures your influence based on your ability to
drive action on social networks. We crunch your social
data to give you insight into how influential you are and
what you are influential about.
• Sprout Social
– a social media management tool created to help
businesses grow their social media presence.
• Backtype
– Social analytics platform (recently acquired by twitter)

12. SAXOTECH
• Social media provides media companies with the
ability to serve and interact with diverse,
dedicated communities – both from the
standpoint of serving general news into these
groups and also as a source of information in the
form of user-generated content. The blogosphere
is here to stay, and to the extent media
companies can play together with these other
information providers, it will strengthen the value
consumers see in the media company offering.

13. SAXOTECH

14. SAXOTECH Connect

15. Saxotech Mediaware Center
• One Touch e-Publishing
• Multi-channel e-printing
channel
• Reduce operating costs
• Optimize planning and
streamline workflows
• Achieve multi-channel
distribution
• Realize true content
sharing
• Access from anywhere

16. SAXOTECH Content Share
• E-Publishing portal
• enables media companies to share all content,
ideas, assignments, resources, budget items,
video, pages and workload effectively across the
entire news organization. The portal eliminates
the need for more than one set of resources to
be assigned to cover the same story.

17. SAXOTECH Online
• a self contained digital
publishing and content
management system providing
a common repository for all
media assets – from copy and
images to video and audio. Its
content production tools
provide the ability to create,
edit and manage content and
automatically present
information to multiple digital
channels with a single point of
administration.

18. Extra skills and knowledge that could make you more
marketable in social media
• e-commerce
• Social media policies
• Social media law

20. • http://www.socialfish.org/2011/10/social-
media-salaries-titles-job-descriptions.html