This document is a resume for Cathy Chao that outlines her education, experience, languages, and computer skills. She has a Master's degree in Integrated Marketing Communications from Emerson College and a Bachelor's degree in Communication from Simon Fraser University. Her experience includes internships in SEO, social media, online marketing, and social media marketing. She is fluent in Mandarin, Cantonese and Taiwanese and has skills in marketing research, media measurement, design, SEO, SEM, and various social media and computer programs.

1. CATHY CHAO
1189 Commonwealth Ave., Apt 20, Allston, MA 02134
(857) 318-1458 chiahsin_chao@emerson.edu
@cathys0584 www.linkedin.com/in/cathys0584
EDUCATION
Emerson College Department of Marketing Communications; Boston, MA
Master of Arts in Integrated Marketing Communications August 2011
Simon Fraser University School of Communication; Burnaby, BC, Canada
Bachelor of Arts in Communication October 2009
Concentration in Media and Culture
EXPERIENCE
WordStream; Boston, MA April 2011 – August 2011
SEO & Social Media Intern
 Conduct research on on-page SEO such as keyword and image optimization
 Link building via online social media platforms including blogger outreach
 Maintain active company profile on Facebook, Twitter and LinkedIn pages
 Create site performance report based on information from Google Analytics
netBlazr; Boston, MA March 2011 – August 2011
Online Marketing Intern
 Manage content and functionality on the company’s wordpress site, Facebook, Twitter and LinkedIn pages
 Create marketing and promotional materials for viral/word-of-mouth campaigns
 Develop techniques to geo-target prospects within netBlazr coverage area
 Conduct online marketing campaigns using latest Search Engine Marketing techniques
 Improve netBlazr website traffic and performance through Search Engine Optimization
 Conduct E-mail marketing campaigns and organize E-mail database
Likeable Media; Boston, MA January 2011 – May 2011
Social Media Marketing Intern / Buzz Builder
 Identify target demographic, create and monitor Facebook Ad campaigns
 Create content calendar for client’s Facebook and Twitter daily status update one month prior; ensure
scheduled status updates on Facebook and Twitter are published successfully via HootSuite
 Maintain active profile for client on several different social media platform: communicate and connect with
Facebook fans and Twitter followers; monitor pages and respond to questions
 Create Facebook contests and giveaways to create Buzz; monitor Facebook page insights and create monthly
report for client
OTHER EXPERIENCE
Starbucks Coffee Canada; Vancouver, BC, Canada January 2008 – March 2010
Supervisor
 Demonstrate excellent customer service and engage with customers in a fast-paced working environment
 Identify store traffic by hour to maintain service efficiency, ensure black-out time is in effect
 Monitor daily store performance, review monthly store performance report
 Drive store traffic by performing coffee tasting, new product sampling
 Take initiative to educate new partners about Starbucks coffee, company history, company culture, and
corporate social responsibility
 Participate and volunteer in CSR events: Evergreen EarthDay 2009, AccolAIDS 2009, and AIDSWalk 2008
LANGUAGE
Fluent in Mandarin, Cantonese and Taiwanese
Beginner level in Japanese, French and Spanish
COMPUTER SKILLS
 Marketing Research: Mintel, Mediamark Reporter (MRI), Lexis Nexis, Hoover’s, ProQuest, Qualitap, SPSS
 Media Measurement: Nielsen, Ad$Spender, Quancast, SRDS
 Design: Adobe Create Suite: Photoshop, InDesign, Dreamweaver, Illustrator, Final Cut; HTML, CSS
 SEO & SEM: Google Analytics, Google AdWords, Google AdSense, Facebook Ad, Twitter Ad, LinkedIn Ad
 Social Media (Web 2.0): Facebook, Twitter, YouTube, LinkedIn, Tumblr, StumpleUpon, RSS, Blogger, Wordpress
 Social Media (Third-Party): HootSuite, Tweetdeck, Radian6, Wildfire App for Facebook
 Operating System: Microsoft Windows, Apple Macintosh
 Microsoft Office: Word, Excel, PowerPoint, Outlook; Google Document