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EXERCISE 02
                                CONCEPTUAL LANDSCAPE




Wednesday, September 15, 2010
CONCEPTUAL
                                LANDSCAPE
                                1. OBSERVATION
                                2. INVESTIGATION

                                3. ANALYSIS

                                4. BUILD




Wednesday, September 15, 2010
1.   Observation   Fly on the Wall




                                                              images from http://hi.baidu.com

Wednesday, September 15, 2010
Fly on the Wall
                                                   How: Observe and record behavior
                                                       within its context, without interfering
                                                                     with people’s activities




                   A fly on the wall alludes to the position of being able to freely observe a situation without being
                   oneself noticed. It is now most often used in relation to 'fly on the wall documentaries', which are
                   films of real life situations supposedly made without affecting the behaviour of the participants.

                                                                                                                    images from http://hi.baidu.com

Wednesday, September 15, 2010
Fly on the Wall
                                     used in documentary film




Wednesday, September 15, 2010
Fly on the Wall
                                 Where: cafe, massage
                                 parlor, standing at the cross
                                  junction, shopping mall,
                                  market,.... places where
                                    people congregate.




                                                        images from http://hi.baidu.com

Wednesday, September 15, 2010
Fly on the Wall
               What: individual or
               social behaviors, habitual
               behaviors, customary,
               etc... in an environment.
               Basically to look out for a
               scenarios within a context
               in Guangzhou


                                             images from http://hi.baidu.com

Wednesday, September 15, 2010
Fly on the Wall
                                How: Video recording,
                                sound recording (dialogue/
                                ambient sound), sketches,

                                photographs, written
                                notes, etc...




                                               images from http://hi.baidu.com




                                                                                 images from http://hi.baidu.com

Wednesday, September 15, 2010
Fly on the Wall
                                 Why: To find interest
                                       scenarios in our
                                surrounding environment.
                                  It is useful to see what
                                    people actually do
                                    within real contexts
                                      and time frames,
                                    rather than accept
                                    what they say they
                                      did after the fact.




                                                             images from http://hi.baidu.com

Wednesday, September 15, 2010
2.   Investigation
                                                            Nosey Parker




                                images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936

Wednesday, September 15, 2010
2.   Investigation
                                                            Nosey Parker
                                                                                                        > interview,
                                                                                                        > question,
                                                                                                        > collect,


                                                                                                        > research




                                images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936

Wednesday, September 15, 2010
2.   Investigation
                                                            Nosey Parker
                                                                                                        > interview,
                                                                                                        > question,
                                                                                                        > collect,
                                                                                                            (phyiscal
                                                                                                            objects)
                                                                                                        > research




                                images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936

Wednesday, September 15, 2010
2.   Investigation
                                                            Nosey Parker
                                                                                                        > interview,
                                                                                                        > question,
                                                                                                        > collect,
                                                                                                            (phyiscal
                                                                                                            objects)
                                                                                                        > research
                                                                                                            (supported by
                                                                                                            materials:
                                                                                                            newspaper/
                                                                                                            magazine
                                                                                                            articles, books,
                                                                                                            website,...)




                                images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936

Wednesday, September 15, 2010
3.   Analysis
         Creative Analyst
         Based on your observations,
         collections and researches
         organized these informations
         through mind-mapping. The
         purpose is to extract and
         develop your findings into
         substantial contents.




                                        http://www.treedictionary.com/DICT2003/hardtoget/ntb168/pg_62-91/index.html


Wednesday, September 15, 2010
ON VISUAL METAPHOR by AUSTIN VIZTHINK


Wednesday, September 15, 2010
ON VISUAL METAPHOR by AUSTIN VIZTHINK


Wednesday, September 15, 2010
4.   Build
                                     Tele-presence
                                     Exhibition


                                     To communicate an insight and
                                     build a shared understanding of
                                     a concept and its implications.




                                                        image source from http://bdotlog.wordpress.com/page/4/


Wednesday, September 15, 2010
Conceptual Landscape
                       OBJECTIVE: To understand people’s mental
                     models of the issues related to the design problem




Wednesday, September 15, 2010
Conceptual Landscape
                          Deliverables: Translate your observation,
                       collection, analysis into visual representation;
                    building towards a possible tele-presence concept
                                      using paradox




Wednesday, September 15, 2010
Conceptual Landscape
                                  What is Paradox?
                    Statement or sentiment that appears contradictory
                      to common sense yet is true in fact. Examples of
                     paradox are "mobilization for peace" and "a well-
                                  known secret agent."
                                    http://mistupid.com/literature/litterms.htm




Wednesday, September 15, 2010
Conceptual Landscape
                    example Paradox             of society           Written by Fred Bassett



               The paradox of our time in history is that we have taller buildings, but
               shorter tempers;
               wider freeways, but narrower viewpoints; we spend more, but have less;
               we buy more, but enjoy it less.
               ...
                
               We've conquered outer space, but not inner space;
               we've cleaned up the air, but polluted the soul;
               we've split the moon, but not our prejudice.
                
               We have higher incomes, but lower morals;
               we've become long on quantity, but short on quality. 
               ...

                                                                    http://bassetts.org/content/view/64/42/



Wednesday, September 15, 2010
Conceptual Landscape
                                Paradox: past / present
                                           old / new
                                           private / public
                                           inside / outside
                                           before / after
                                           nature / manmade
                                           traditional / modern




Wednesday, September 15, 2010
Conceptual Landscape
                                    Presentation
                                DATE: 20 Sept 2010 (Monday)




Wednesday, September 15, 2010

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GAFA Week 02 Exercise

  • 1. EXERCISE 02 CONCEPTUAL LANDSCAPE Wednesday, September 15, 2010
  • 2. CONCEPTUAL LANDSCAPE 1. OBSERVATION 2. INVESTIGATION 3. ANALYSIS 4. BUILD Wednesday, September 15, 2010
  • 3. 1. Observation Fly on the Wall images from http://hi.baidu.com Wednesday, September 15, 2010
  • 4. Fly on the Wall How: Observe and record behavior within its context, without interfering with people’s activities A fly on the wall alludes to the position of being able to freely observe a situation without being oneself noticed. It is now most often used in relation to 'fly on the wall documentaries', which are films of real life situations supposedly made without affecting the behaviour of the participants. images from http://hi.baidu.com Wednesday, September 15, 2010
  • 5. Fly on the Wall used in documentary film Wednesday, September 15, 2010
  • 6. Fly on the Wall Where: cafe, massage parlor, standing at the cross junction, shopping mall, market,.... places where people congregate. images from http://hi.baidu.com Wednesday, September 15, 2010
  • 7. Fly on the Wall What: individual or social behaviors, habitual behaviors, customary, etc... in an environment. Basically to look out for a scenarios within a context in Guangzhou images from http://hi.baidu.com Wednesday, September 15, 2010
  • 8. Fly on the Wall How: Video recording, sound recording (dialogue/ ambient sound), sketches, photographs, written notes, etc... images from http://hi.baidu.com images from http://hi.baidu.com Wednesday, September 15, 2010
  • 9. Fly on the Wall Why: To find interest scenarios in our surrounding environment. It is useful to see what people actually do within real contexts and time frames, rather than accept what they say they did after the fact. images from http://hi.baidu.com Wednesday, September 15, 2010
  • 10. 2. Investigation Nosey Parker images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936 Wednesday, September 15, 2010
  • 11. 2. Investigation Nosey Parker > interview, > question, > collect, > research images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936 Wednesday, September 15, 2010
  • 12. 2. Investigation Nosey Parker > interview, > question, > collect, (phyiscal objects) > research images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936 Wednesday, September 15, 2010
  • 13. 2. Investigation Nosey Parker > interview, > question, > collect, (phyiscal objects) > research (supported by materials: newspaper/ magazine articles, books, website,...) images from http://www.mediabistro.com/unbeige/follow-your-nose-to-parsonsmoma-symposium-on-scent-as-design_b7936 Wednesday, September 15, 2010
  • 14. 3. Analysis Creative Analyst Based on your observations, collections and researches organized these informations through mind-mapping. The purpose is to extract and develop your findings into substantial contents. http://www.treedictionary.com/DICT2003/hardtoget/ntb168/pg_62-91/index.html Wednesday, September 15, 2010
  • 15. ON VISUAL METAPHOR by AUSTIN VIZTHINK Wednesday, September 15, 2010
  • 16. ON VISUAL METAPHOR by AUSTIN VIZTHINK Wednesday, September 15, 2010
  • 17. 4. Build Tele-presence Exhibition To communicate an insight and build a shared understanding of a concept and its implications. image source from http://bdotlog.wordpress.com/page/4/ Wednesday, September 15, 2010
  • 18. Conceptual Landscape OBJECTIVE: To understand people’s mental models of the issues related to the design problem Wednesday, September 15, 2010
  • 19. Conceptual Landscape Deliverables: Translate your observation, collection, analysis into visual representation; building towards a possible tele-presence concept using paradox Wednesday, September 15, 2010
  • 20. Conceptual Landscape What is Paradox? Statement or sentiment that appears contradictory to common sense yet is true in fact. Examples of paradox are "mobilization for peace" and "a well- known secret agent." http://mistupid.com/literature/litterms.htm Wednesday, September 15, 2010
  • 21. Conceptual Landscape example Paradox of society Written by Fred Bassett The paradox of our time in history is that we have taller buildings, but shorter tempers; wider freeways, but narrower viewpoints; we spend more, but have less; we buy more, but enjoy it less. ...   We've conquered outer space, but not inner space; we've cleaned up the air, but polluted the soul; we've split the moon, but not our prejudice.   We have higher incomes, but lower morals; we've become long on quantity, but short on quality.  ... http://bassetts.org/content/view/64/42/ Wednesday, September 15, 2010
  • 22. Conceptual Landscape Paradox: past / present old / new private / public inside / outside before / after nature / manmade traditional / modern Wednesday, September 15, 2010
  • 23. Conceptual Landscape Presentation DATE: 20 Sept 2010 (Monday) Wednesday, September 15, 2010