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WordCamp Boston 2010 - SEO 101

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Casie Gillette
Casie Gillette

Casie Gillette's SEO 101 presentation from WordCamp Boston 2010.

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SEO 101 Presented by: Casie Gillette - WordCamp Boston - January 23, 2010
I’m Casie. Nice to Meet You! ,[object Object]
SEO Specialist at KoMarketing Associates
SEO Analyst at MarketSmart Interactive
Twitter @casieg
cgillette@grasshopper.com or casieg@gmail.com,[object Object]
SEO Myths: True or False? SEO is Magic! F A L S E
SEO Myths: True or False? Anyone Can Do it! T R U E
SEO 101: Let’s Start with the Basics ,[object Object]
Keywords & Meta Tags
Content
Links & Link Building
SEO & WordPress
Resources,[object Object]
Site Architecture: URL Structure Do’s ,[object Object]
Keep it Short
Use HyphensDon'ts ,[object Object]
Duplicate URLs
Case Sensitive,[object Object]
http://www.discoverohio.com/visitors/map.asp
http://mashable.com/2009/12/12/the-google-phone-cometh/ Ehh: ,[object Object]
http://news.cnet.com/8301-1035_3-10269459-94.html
http://www.amazon.com/gp/product/0312571356?ie=UTF8&tag=oth8hou-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0312571356 ,[object Object]
Page Topic
Tell the User
Don’t Overdo ItWhere ,[object Object]
Sitemaps/FAQs
Blog Posts

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WordCamp Boston 2010 - SEO 101

Editor's Notes

  1. Snake Oil SalesmanQuick & EasyPracticeTrial & Error
  2. 5 Key Factors to SEOSite Architecture next
  3. Easy to rememberBookmarkingSharing/EmailingWordpress makes this easyCMS today
  4. Cross-Links Next
  5. What is Cross-Linking?Benefits – users, keywords, spiders
  6. Sitemaps next
  7. Root folder
  8. Root folderWhy? -> indexingWebmaster tools next
  9. Keyword Research
  10. Title Tags Next
  11. Why are these important? Search results next
  12. Writing Tags next
  13. Title TagWrite description for the userKeywords 3-5Content next
  14. Write for the people! Links next
  15. Backlinks mean more people talking about youTypes of links
  16. Wordpress next
  17. Resources next