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An Agile Approach to Delivering Value


                              Laura Fraga
                               Ray Velez
Current Waterfall Process



                               Concept



                                               Deta...
How we do things today?




Page 3© 2009 Razorfish. All rights reserved.
Waterfall myth #1: Specs Unequivocally = Desire




Page 4© 2009 Razorfish. All rights reserved.
Waterfall myth #2: Estimating the unknown can be reliable



                               Concept



                   ...
Waterfall myth #3: Prolonged design phases are efficient



                               Concept



                    ...
64% of Features Designed Never Get Used

                                                       Always


                 ...
Enter the new world…




                                   Agile = Product Development




Page 8© 2009 Razorfish. All ri...
This would have been the old way of doing it…


                      Concept



                                         ...
This is how we are doing it



                                                Detailed       Detailed        Detailed    ...
The Campaign




Page 11© 2009 Razorfish. All rights reserved.
It all starts with the owner




Page 12 © 2009 Razorfish. All rights reserved.
Owners pointed out a silo’d experience, which was
    based on our internal organizational structure –
    not their needs...
Make decisions
            based on real
         working assets




Page 14© 2009 Razorfish. All rights reserved.
“changing our mindset”




Page 15© 2009 Razorfish. All rights reserved.
And reacting to the market

    $4 gas – Oh My!




Page 16© 2009 Razorfish. All rights reserved.
Moving past the gas crisis – Now, I can’t get credit!




Page 17© 2009 Razorfish. All rights reserved.
Benefits of Agile

         • Increased speed to
           market
         • Better end product
           through flexib...
Thank You
                                Laura Fraga
Communications Manager, Ford Motor Company
                         ...
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Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes

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Big Idea 6: An Agile Approach to Delivering Value was delivered by Razorfish's Ray Velez and Ford Motor Company Communications Manager Laura Fraga on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).

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Razorfish - Ray Velez and Laura Fraga (Ford Motor) on Agile Processes

  1. 1. An Agile Approach to Delivering Value Laura Fraga Ray Velez
  2. 2. Current Waterfall Process Concept Detailed Design Build Page 2© 2009 Razorfish. All rights reserved.
  3. 3. How we do things today? Page 3© 2009 Razorfish. All rights reserved.
  4. 4. Waterfall myth #1: Specs Unequivocally = Desire Page 4© 2009 Razorfish. All rights reserved.
  5. 5. Waterfall myth #2: Estimating the unknown can be reliable Concept Detailed Design Build Page 5© 2009 Razorfish. All rights reserved.
  6. 6. Waterfall myth #3: Prolonged design phases are efficient Concept Detailed Design Build Page 6© 2009 Razorfish. All rights reserved.
  7. 7. 64% of Features Designed Never Get Used Always Often Never Sometimes Rarely Page 7© 2009 Razorfish. All rights reserved.
  8. 8. Enter the new world… Agile = Product Development Page 8© 2009 Razorfish. All rights reserved.
  9. 9. This would have been the old way of doing it… Concept Detailed Design Build GO LIVE Page 9© 2009 Razorfish. All rights reserved.
  10. 10. This is how we are doing it Detailed Detailed Detailed Detailed Design Design Design Design Concept Build Build Build Build SPRINT SPRINT SPRINT SPRINT REVIEW REVIEW REVIEW REVIEW Page 10© 2009 Razorfish. All rights reserved.
  11. 11. The Campaign Page 11© 2009 Razorfish. All rights reserved.
  12. 12. It all starts with the owner Page 12 © 2009 Razorfish. All rights reserved.
  13. 13. Owners pointed out a silo’d experience, which was based on our internal organizational structure – not their needs Page 13© 2009 Razorfish. All rights reserved.
  14. 14. Make decisions based on real working assets Page 14© 2009 Razorfish. All rights reserved.
  15. 15. “changing our mindset” Page 15© 2009 Razorfish. All rights reserved.
  16. 16. And reacting to the market $4 gas – Oh My! Page 16© 2009 Razorfish. All rights reserved.
  17. 17. Moving past the gas crisis – Now, I can’t get credit! Page 17© 2009 Razorfish. All rights reserved.
  18. 18. Benefits of Agile • Increased speed to market • Better end product through flexibility and collaboration • Engaged and empowered team Page 18© 2009 Razorfish. All rights reserved.
  19. 19. Thank You Laura Fraga Communications Manager, Ford Motor Company Ray Velez Group VP, Global Technology, Razorfish

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