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Personas
Name          Melissa                  Mike
Personal
- age         - 22                     - 28                       -
- gender      - Female                 - Male                     -
- education   - UofC Pre-Med           - Some marketing           -
- interests   - Fashion & Friends      - Cal. Sport and Social    -

Family
- spouse      - Single                 - Single, no kids          -
- children    - Non                    -                          -
- relatives   - Mom & Dad              -                          -

Work
- job         - p/t Barista            - Full-time - Sales        -
- income      - $12,000/yr             - Calgary Herald Digital   -
- net worth   - $0                     - $20,000                  -

Live
- where       - Varsity - @parents     - Mayland Heights apt.     -
- how long    - 22 years               - 4 years                  -
- why there   - Going to school        - Close to work            -
Hub & Spoke - Melissa
 Google+
  Google+
Similar to
 Similar to                                          Facebook
                                                      Facebook
Facebook
 Facebook                                            Group for
                                                      Group for
but using
 but using                                             Apple
                                                        Apple
  circles
   circles                                        integration into
                                                   integration into
                                                  Medical Studies
                                                   Medical Studies

                       Blog about
                        Blog about
                         Apple
                           Apple
                        Lifestyle
                         Lifestyle



 Twitter
  Twitter                                                 Pinterest
                                                           Pinterest
 Feeds
   Feeds                                                Pics of Apple
                                                         Pics of Apple
  from
   from                                                  Products &
                                                          Products &
                   YouTube Contest to win aa
                    YouTube Contest to win
   Blog
    Blog                                                 Celebrities
                                                          Celebrities
                    13” MBP (a video of you
                     13” MBP (a video of you
                   using any Apple product in            With Apple
                                                          With Apple
                    using any Apple product in
                       aainteresting way or               Laptops
                                                           Laptops
                          interesting way or
                     location. Also tutorials,
                      location. Also tutorials,
                     reviews and demos of
                      reviews and demos of
                        Pertinent software
                         Pertinent software

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Hub & Spoke, Personas

  • 1. Personas Name Melissa Mike Personal - age - 22 - 28 - - gender - Female - Male - - education - UofC Pre-Med - Some marketing - - interests - Fashion & Friends - Cal. Sport and Social - Family - spouse - Single - Single, no kids - - children - Non - - - relatives - Mom & Dad - - Work - job - p/t Barista - Full-time - Sales - - income - $12,000/yr - Calgary Herald Digital - - net worth - $0 - $20,000 - Live - where - Varsity - @parents - Mayland Heights apt. - - how long - 22 years - 4 years - - why there - Going to school - Close to work -
  • 2. Hub & Spoke - Melissa Google+ Google+ Similar to Similar to Facebook Facebook Facebook Facebook Group for Group for but using but using Apple Apple circles circles integration into integration into Medical Studies Medical Studies Blog about Blog about Apple Apple Lifestyle Lifestyle Twitter Twitter Pinterest Pinterest Feeds Feeds Pics of Apple Pics of Apple from from Products & Products & YouTube Contest to win aa YouTube Contest to win Blog Blog Celebrities Celebrities 13” MBP (a video of you 13” MBP (a video of you using any Apple product in With Apple With Apple using any Apple product in aainteresting way or Laptops Laptops interesting way or location. Also tutorials, location. Also tutorials, reviews and demos of reviews and demos of Pertinent software Pertinent software