The document profiles two personas, Melissa and Mike. Melissa is a 22-year old female university student studying pre-med who lives with her parents and works part-time as a barista to earn $12,000 per year. Mike is a 28-year old male who works full-time in sales for the Calgary Herald Digital and lives alone in an apartment, earning $20,000 per year. Both personas are described in terms of their personal, family, work and living situations.