Channel 331 Mtv Advertising

Channel 331 Mtv Advertising
Have you ever watched a commercial and felt like it was made specifically for you? You may have
felt this way because advertisement companies strive to target a certain group of people. These
groups can range from children to adults and often target subgroups within the larger group. From
cute animals to attractive men and women, advertising is strategically programmed to make the
viewer want to be associated with the product. Advertisement companies use many techniques to
persuade viewers to become customers.
Currently, television ads are set to appear at certain times of the day or month and appeal to the
those who tend to watch that station. I chose to collect data from two different sources, YouTube and
Channel 331 MTV. I chose to watch ... Show more content on Helpwriting.net ...
However, I do not believe that these appeals would work for all people. I tend to like products that
offer a fun lifestyle because I enjoy having fun. I like to explore new foods, places, and ideas and I
enjoy products that help me achieve those desires. Like any other twenty–two–year–old woman, I
enjoy feeling attractive. In our readings, we learned that many woman report being unhappy with
their bodies even at a young age. I tend to be persuaded to use products that promise a slimmer body
or more beautiful skin. I do not necessarily want to be model thin, but I like to look healthy. Also,
products that can save me money are a God– send because I am a college student who needs to save
every penny possible.
To conclude, after watching ads for over two hours I have learned that advertising is an effective
method of persuasion. I noticed that several ads applied multiple appeals to persuade viewers to buy
their products. I also noticed that several techniques were applied to make the viewer more
interested in products. Before this exercise, I did not realize that I subconsciously paid attention to
advertising on television. In the future, I will try to be more conscious of my buying
... Get more on HelpWriting.net ...

Cause Of Drinking Alcohol In Teenagers Essay
The Cause of Drinking Alcohol in Teenagers Nowadays, alcohol using in people in the present are
not the same us in the past anymore. It is not only of adults who drink alcohol but also the teenagers.
Moreover, the number of drinking in teens increases continually. Also, becomes one of the largest
social issues among young. The problems of adolescent drinking alcoholic beverages whether beer
or wine will be increased in every country. Since the teenagers like to try different things and they
are also at the age of change in all aspects, which might be the cause of inappropriate behaviors of
drinking in teens. Also, it leads to the changing in their societies such as their alcoholic friends,
conflictions with their parents, and temptations from media in everyday life. These entire have an
effect on teens is using alcohol. So, there are several causes of drinking alcohol in teenagers include
lack of parental warmth, pressure from ... Show more content on Helpwriting.net ...
On their First step, teenagers may grow up in family who use alcohol, so it is influence from family
to be the causes of drinking alcohol in teens. Teenagers learn that drinking is a part of normal
everyday life, For instance, when they see it in their family all the time, they think it is appropriate
to drink alcohol because It is easy for them to find alcohol in their house. On the other hand, they
drink alcohol because of peer pressure. By the teenage years, peers are the most influential group as
teenagers navigate finding an identity and figuring out the roles that they play. Unfortunately,
teenagers who choose the wrong peer groups can find themselves getting into a lot of trouble as
using alcohol .When they choose peers who drink alcohol, they would like their friends to accept
them by drink it as well. Sometimes, their friends encourage them to drink, so they cannot decline
drinking from fiend's inducement to drink alcohol despite they do not want to

Essay on Effects of Alcohol Advertisements on Youth
"Two teens dead and another hospitalized after a single car crash and police say that drinking and
driving was the cause," the news reporter continued.
"Fifteen is no age to die!" Will exclaimed.
"Fifteen is no age to drink and drive either," added Oskar.
"What persuades these 'little doves' to drink?" Susan asked.
"I would blame the alcohol advertisements for that," answered Oskar.
"Hahaha....are you out of your mind? How can advertisements persuade someone to drink? You can
surely think of something better," laughed Will.
I feel dizzy listening to their conversation. I never thought a quiet evening could turn into an
argument over a news report and some irresponsible teenagers. However, I must admit, it made my
brain do some serious ... Show more content on Helpwriting.net ...
In the 1990's the alcohol industry used cartoon and animal characters to attract young viewers which
were overwhelmingly admired by youth. In 1996, for example, the Budweiser Frogs were more
recognizable to children aged 9–11 than the Power Rangers or Tony the Tiger (Grube and Waiters
698). Even today, alcohol advertising hasn't undergone any major changes. A study on the responses
of young people to alcohol advertising found that underage youth are drawn to music; animal and
people characters, story and humour in alcohol advertising and these ads have a great influence on
their desire to drink (Grube and Waiters 702).
According to the National Institute on Alcohol Abuse and Alcoholism, incidence of onset of alcohol
peaks at age 18 years and trails off by the age of 25. The Centers for Disease Control and Promotion
estimate that more than 4,000 persons younger than 21 years die annually as a result of excessive
drinking. David Jernigan, in his article, also states that alcohol advertising is one of the primary
causes of binge drinking. As per the article, young people aged 12 to 20 years are exposed per capita
to 48% more beer advertising, 20% more distilled spirits advertising and 92% more advertising for
'alcopops' than adults of the legal drinking age (Jernigan 102). Spending so much time optically
canvassing advertisements naturally tempts children to commence drinking. Youth is a phase of life
when people are willing to try new

Persuasive Speech About Drinking Alcohol
Procedure
 Intro (2 minutes) o How many of you have seen an advertisement and felt like you needed that
product because it looked fun or cool? o Has an advertisement ever been so persuasive that you
believed you would appear to be cool or fun if you used that product? o Sometimes, these
expectations influence the decisions that we make in life.
 Beginning (20 minutes) o Students will be told that they will be learning about Alcohol and the
dangers of consumption it has on the body and brain. Alcohol is a substance that is legal for adults to
drink. However, many people have certain beliefs about what it will do for us. o For example, many
people drink alcohol because they believe it will make them feel a certain way or appear a certain
way to others. They may think they will look cool/ mature/ funny to others, if they drink alcohol. o
Does drinking alcohol really make someone cooler/ funnier or more mature? (No) o Where else do
you think people might get thee false expectations from, besides advertisements? (TV, movies, video
games, music videos, etc.) o If teenagers thought alcohol promoted positive effects, do you think
they would be more likely to drink it? (Yes) o If people see alcohol being used in a positive way in
the media or through advertisements, they might ignore the consequences that it comes with such as
making decisions they might regret, getting sick, getting addicted, etc. o Do you feel as if a person
would plan to humiliate themselves at a party? (No) o Many advertisements for alcohol make people
think it is a good idea to consume it, that is it beneficial for them. The purpose of this is for
industries to make money, not necessarily tell the truth. They connect products with positive
desirable images. o The media portrays messages that are designed to make people think that
drinking alcohol is okay/ fun and that everyone else does it. What they don't tell you, is that alcohol
is in fact a drug that has harmful effects on our body and brain. o Students will now complete four
questions independently. o Students will learn that one 12oz beer has the same amount of alcohol as
a 5oz glass of wine. The type of alcoholic beverage isn't what effects the body, but the amount of
alcohol consumed.

Anna Quindalen Alcohol Effects
"Alcohol is a drug that has been passed down from generation to generation." The alcohol industry
makes people believe that with out the drinks there would be no holidays, no parties, no family
gatherings. They tell you that you are cool if you drink. They have ads with amazing places,
beautiful woman, and fun parties to promote drinking. What they don't tell you are all the casualties
that are caused from the alcohol. 88,000 people in the United States alone pass away from alcohol
related causes every year and 31% of car crashes are due to being impaired from alcohol. The War
on Alcohol by Anna Quindalen was written to provide information about the negative effects of
alcohol for not only the person drinking but the people around them. She

Drinking Culture In Advertising
We are all slaves. Every day we wake up to do the same thing we always do. The Bose alarm clock
rings. We get out of bed our La Z Boy bed. We hazily get dressed into our monday Croft & Barrow
shirt. We get in our Subaru and rush to Starbucks for our morning coffee. We get the same Egg
McMuffin from McDonalds for breakfast. By the time we get to the office, we have already engaged
with at least ten corporate brands, and we just take it for granted. We live in a constant state of
rhetoric. But why do we own what we have? What we own really does make a statement for who we
are. Who we are is shaped by the world around us, and no matter where we look, there are brands.
Why did we choose that brand of soap? Why do we drive this car? Why do we drink that beverage?
Companies have been advertising their goods since consumerism was created Street merchants in .
In the 21st century, it is hard to go a day without seeing an advertisement. ... Show more content on
Helpwriting.net ...
We are gradually becoming more and more lenient about people doing "immoral" things to the point
where it is very hard to do anything taboo. In alcohol commercials we always see people having a
great time, however surely we all know someone who has spent their night leaning over a toilet
vomiting due to excessive drinking. Commercials promoting alcohol never show anybody
hammered. These ads make us believe that alcohol will bring us fun, fortune and sex, but how many
people have gotten divorced over alcoholism? It's even more ironic that commercials selling hard
liquor (i.e. Grey Goose, Bacardi, etc.) have all the elements of a good time, but they add a dash of
sophistication into the mix. Liquor commercials usually revolve around males in suits ultimately
flirting with women in dresses; whereas beer commercials are a bunch of everyday joe's living life

Alcohol Summary
* Executive Summary
In 2001 spirit makers ended a long standing volunteer policy against aggressive alcohol advertising
(Steiner and Steiner, 2009). Since that time, there has been an unprecedented shift toward increased
alcoholic advertisements in an effort to increase market share and raise profits. This shift brings into
light the challenge alcoholic companies face in balancing their fiduciary duties to their shareholders
and their corporate and social responsibility to society.
This report focuses on the issues surrounding Anheuser Busch's Spykes beverage and the corporate
and social issues similarly faced by other alcoholic beverage companies.
Introduction
There is growing public pressure for alcoholic beverage companies to ... Show more content on
Helpwriting.net ...
From society's perspective, any activities conducted by the alcohol beverage companies to remove
alcohol related problems like violence, decreased morality and intoxication related problems like
drinking driving are seldom advertised and marketed. In this sense, society is only seeing
advertisements related to increased consumption leading to increased profits. Accordingly alcohol
industries fail to fulfill their ethical duty to be informative and truthful in their advertising efforts.
At present, alcohol beverage companies create a brand image by sponsoring sports and cultural
activities that attract drinkers, first starting as a social drinker and then becoming regular drinkers
(Munro & De Wever, 2008). The current alcohol advertising regulatory system in Australia
should aim to minimize exposure and appeal to children (VAADA, 2010).
In Australia, advertising activities are regulated by legislation and a code of practice such as the
Advertiser Code of Ethics and Alcoholic Beverages Advertising Code (ABAC). This code is based
on a voluntary system of self–regulation which is funded and administered by the alcohol beverage
companies. Currently there are no penalties for non–compliance (Jones, Hall & Munro 2008).
Additionally, the organisation is partly funded by alcoholic beverage companies. This presents a
conflict of interest as in most instances, their fiduciary duties are act in the best interests of

Advertising Alcoholic Beverages to Children Essay
Advertising Alcoholic Beverages to Children
Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to
children. Perhaps the worst example is Anheuser–Busch Co., the world's largest brewer, which uses
child–enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These
Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom
Marketing study once found these Budweiser cartoon character ads were American children's
favorite ads. This is no accident. Anheuser–Busch is conducting an advertising campaign to get
children to start drinking beer. These Budweiser ads are unconscionable. So are Phillip Morris's
Miller Lite "twist to ... Show more content on Helpwriting.net ...
A municipality may not, therefore, simply pass a law saying "All alcohol advertising shall be
prohibited." This would clearly be an unconstitutional infringement on commercial speech, as well
as vague and overly broad. Municipalities must be selective and regulate those types of advertising
which they can prove are linked to increasing minor consumption of alcohol.
Billboards
Billboards are a major forum for alcohol advertising. Children and teenagers are regularly subjected
to these types of advertisements, but parents cannot effectively control their children's exposure to
alcohol billboards. Billboards cannot be "turned off" like other types of advertising. A municipality
probably may ban billboards advertising alcohol, if it can demonstrate that these billboards have an
adverse effect on minors. The Supreme Court has found that billboards are a unique form of
advertising and subject to extensive regulation. The City of Baltimore recently banned outdoor
alcohol advertising and defeated the advertiser's free speech argument in court. A federal circuit
court upheld the ban on alcohol advertising on billboards as not an unconstitutional infringement of
the advertiser's right of free speech.
Warning Labels
Children and teenagers are adversely affected by advertising that glamorizes alcohol consumption.
Unlike cigarette

Beer Commercial Frenzy : Television Commercials Are The...
Alexandra Fiddes
English 1020
Todd Breijak
13 November 2014
Beer Commercial Frenzy Television advertisements/commercials are paid announcements over the
television in order to sell a product, item or service. The majority of television commercials range in
length from a few seconds to a few minutes. In the United States, TV commercials are considered
the most effective way of mass–marketing. Beer companies have proven this by their use of beer
commercials to target certain audiences. When looking at the numbers it is found that men drink
more than women and whites drink more than non–whites. Men between the ages of 18 to 49 drink
the most and that is why the beer advertisers target them the most. Beer commercials throughout the
years have used signature characters/items, creativity, humor and sexual attraction to get viewers to
buy their products. The strengths/weaknesses of these techniques used to target certain audiences
throughout these commercials will be looked at and discussed throughout this paper. To start off,
we're going to look back at an old Lone Star commercial from the 1980s (Diamond). The
commercial incorporates everything you would think of when you think of Texas. There are
cowboys with cowboy hats, BBQ's, football, hard workers and square dancing. Lone Star is Texas's
official beer and using these items throughout the commercial grabs the attention of viewers and
also relates to their lives. The weakness of this commercial is that it only targets

Essay about Exploitative Commercials in Children’s TV...
Alcohol. Obesity. Violence. For kids today in the United States, these are only a few of the problems
linked to the child–targeted mass media, especially the multi– million dollar business–television
commercials in children's programming. With the disappearance of a TV–free environment, a
typical American kid sees about 40,000 television advertisements each year, most of which are for
soda, candy, video games, fast food and their free toys. In order to collect some information, I sat
down on a Saturday morning on July 16, 2004, and recorded several kids' TV ads for further
analysis. Needless to say, the results were quite shocking–aside from the obvious, I also noticed that
most ads featured active and aggressive boys while ... Show more content on Helpwriting.net ...
On the other hand, boys are active and assertive, care most about sports and "war" games. In the
Pull–up diapers commercial that I taped, a little girl intently plays with her teddy bear as she waits
in a fitting room for her mom to finish changing. As her mom twirls around in front of a mirror
again, the girl steps onto the pile of clothes on the floor and whispers, "Mom, can we go now?" The
next scene takes place in front of a public restroom, where the girl holds her mom's hands and
smiles. Not far away from the girl, a little boy holding a Pull–up diaper hurriedly runs into the men's
bathroom by himself. This seemingly harmless commercial can actually be very misleading to
young children. The mom is not only playing the traditional role of a housewife, but also suggesting
to her daughter that appearance is very important to women because they have to attract men with
their charming looks. Just as O'Connor states, "Little girls must be prepared for a life of buying
clothes and cosmetics and all those other wonderful things that will make them irresistibly alluring
objects." In addition to the emphasis on materialism and a need for the perfect body image, it also
seems that girls are always associated with tender loving dolls such as the teddy bear, and toy cars
and video games are certainly out of the picture. The little boy running to the bathroom is another
subtle example of "rampant

Media 's Influence On Media
Humans have been a focus for marketers for over 100 years and at the rise of the twentieth century,
mass media became widely recognized. In a period of mass availability, people today have entry to
more media outlets than ever before. According to media scholar Jean Kilbourne,"the average
American is exposed to over 3,000 advertisements a day and watches three years' worth of television
ads over the course of a lifetime" (back cover). It is all around us, from the shows we watch on
television, the music we listen to on the radio, and to the books and magazines we read each day.
Media is the number one source for advertising. Advertising is "a manipulative enterprise that uses
subtle techniques to persuade consumers into accepting whatever sales pitch [that is] presented to
them (Blades, Oates, and Blumberg 3). The vast majority of people do not think that advertising has
any influence on them. To their surprise, "this is what advertisers want the general population to
believe; however, if that were true, why would companies spend over $200 billion a year on
advertising" (Kilbourne 33)? The media has full control to decide what the public sees and how it is
portrayed.
Some argue that people benefit from exposure to the media and it's advertising. The media "provides
us with most of our information about the political process" (Buckingham 5). Through news
channels such as CNN and Fox News, people are offered an opportunity to learn and develop their
own political view and

The Effects Of Television On Children 's Decision Of...
What would you do if you were to find out, that just by watching an advertisement on television, it
can lead you to drug problems, health issues, or even death? With this, alcohol distributors poison
the mind of the young and make them believe that drinking can really bring all the pleasures
portrayed in the advertisements, like the beach parties, celebrations, and fun at sporting events
Alcohol, that may be consumed, has been a very important aspect of the world. Many people enjoy
being able to have the feeling you receive when they do drink any form of alcohol. Alcohol
advertising influences not only adults but teens and children who are too young to purchase it.
Parents have a large impact on children 's decision to drink, but marketing also has a greater impact
on the children 's decision of underage drinking. Not only is the consumption bad for children, but it
is also unhealthy for adults. Alcohol advertisements are advertising a person to kill themselves,
because the consumption of alcohol will not end on a happy note. Alcohol companies spends so
much money advertising their product through television, that almost every person in america
watches. Alcohol companies see the money in youth and continue to advertise it to gain more
control on the youth. Alcohol companies target the youth to drink it. They also see people they look
up to such as role models that may drink alcohol which makes them think it is okay for them to
drink. Advertising alcohol should not be

Alcohol Advertisements Underage People
Jabbul Rankins
Prof. Affleck
Comp110
9/20/17
Alcohol advertising targets underage people Advertisements of alcohol catch the attention of many
underage people and high school students. Drinking at a young age can be a major health concern.
Underage drinking can result in negative consequences, including poor grades, risky sex, alcohol
addiction, and car crashes. Alcohol beverages and advertisements on social media attracts many
young kids. Alcohol advertisements shouldn't be shown to underage people. In most families parents
allow their kids to drink or watch them drink. Parents will do their best to keep kids from seeing
alcohol advertisements. Alcohol marketers will do anything to promote their products.
Young kids like to see music, animal's, people's story and humor in alcohol advertisements. Minors
who see plenty of alcohol ads on television most likely have tried alcohol and binge drink than those
who don't see the ads. Many children around the world start to drink at a really young age. Young
people like to tell their drinking stories and post pictures of them drinking alcohol of them drinking
alcohol on social media. A lot of underage kids would get people that is legal to drink to buy lots of
alcohol. ... Show more content on Helpwriting.net ...
Many want to proposed ban on alcohol advertising. Research by the Soul City Institute for Social
Justice showed that young people's views on alcohol advertising, marketing and availability have a
direct influence on their drinking and sexual behavior . "Promotional activities such as hosting
celebrity events, competitions and discounts that include 'happy hour', `ladies night' and buy one, get
one free' also increase the likelihood that young people will go to drinking outlets". Many schools
are surround by alcohol outlets in the urban area. All age groups had extremely high levels of
exposure to alcohol ads including on television, at movies, and on signs outside of

Visual Analysis : ' The Flies '
Visual Analysis
Summary:
The commercial starts out with a dark brown haired woman, named Ashley, sitting on a couch
holding a small wooden alien figurine. She then proceeds to say "I love your apartment Brian" as a
man, Brian, and a monkey are walking up from behind the couch. The monkey climbs over the
couch and sits next to Ashley. As the monkey, Frank, sits next to Ashley, Ashley says "and Frank is
so well behaved". Brian leaning on the couch from behind says "yeah we're best buddy's. I'm going
to grab some Bud Lights" as he points towards his kitchen. Brian then stands up and walks into his
kitchen. Ashely now looking at Frank says "You're so cute". Frank puts his arm around Ashley and
says "I think uh you're cute too". Ashley ... Show more content on Helpwriting.net ...
In my opinion, I felt that this Bud Light commercial was mainly targeted toward a predominantly
male audience that is over the age of 21. I came to this conclusion since the commercial is about a
monkey flirting with a girl trying to hide it from his friend who is also flirting with the girl. Most
men can relate to the commercial since they have probably done the same thing. Then obviously its
targeted to people over 21 since the commercial is about alcohol and the legal drinking age in the
U.S. is 21 years old. I could also see how the commercial could also attract a female audience that is
21 and over because a woman could picture the commercial with the roles reversed and would relate
to it. I could see how some people might find this commercial to be offensive. Some people might
find that the commercial objectifies the woman since it has a monkey flirting with her and
constantly looking at her body.
No doubt, this commercial strongly uses the appeal to pathos by using humor. They use the humor
to real in the viewers' attention and notice the product they are selling. Although the commercial had
almost nothing to do with Bud Light the humor in the commercial made me pay attention and notice
that the commercial was about Bud Light. If the audience didn't find the commercial at least
somewhat humors they would probably not pay attention to the commercial and the advertisement
would be a waste of money for the company, but since the commercial was funny it was

Drinking And College Students
Drinking in college is a popular activity to take part in. However, that does not mean it is healthy or
useful. Alcohol companies feed off college students. Their advertising is directed at underage
drinkers, and many college students fall into that category. So, why do these young adults drink?
The answer is in the ads, the alcohol companies are promoting fun times and joyous lives.
Therefore, the underage students see drinking as a social norm and think they might even have a
better life after they start drinking. Nonetheless, people know the cold hard truth about alcohol, it is
an unhealthy and even deadly substance. Colleges need to fix their alcohol advertising and drinking
problems by dropping their alcohol sponsors and promoting healthier lifestyles along with showing
the students that you do not need to drink to become popular, which in turn eliminates underage
drinking and the harm that goes along with alcohol consumption. Whether alcohol companies will
admit that their advertising is focused on underage people and more specifically underage college
students, it is the truth. Multiple tests and surveys have been conducted on students and the effect
that alcohol adverting through social media has on them. In Carrotte's article about this topic, she
conducts a study on a large group of students and young adults with a median age of 21.1 years old.
The people in the survey that marked that they had consumed alcohol also had to fill out an audit.
The

The Importance Of Alcohol Advertisements
In the world of media, companies love to brand their products through advertisements. Companies
use radio broadcasts, billboards, television and in apps online. One of the biggest industries in
Australia and in Brisbane, Queensland is Alcohol. The most common way alcohol is advertised is
through television and a big danger is that anyone can see this advertisement. This often leaves
lasting impressions on people. It often hard to avoid seeing these advertisements being that they are
at train stations, on busses, at gas stations, at local pubs, and all over radio and television.
Australians love cracking a cold one, it has become a part of the Australian culture for more than a
decade now. Alcohol advertisements have become as popular as throwing shrimp on the barbie.
Alcohol advertisements need to be banned in Australia because of the increasing numbers in
underage drinking alcohol related diseases and deaths.
Brisbane needs to ban the promotion of alcohol advertisements because of the increasing number in
underage drinking. Underage drinking has become a serious dilemma in Brisbane over the past
decade. Teens as young as 13 years old are getting their hands on alcohol and are abusing it. This
abuse to young teens is detrimental to them physically, they can have serious physical effects
ranging from disruption of physical growth, trauma to the brain or death. Alcohol consumption
underage not only harms them physically but also causes changes in behaviour. Teens endure a

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The Pros And Cons Of Alcohol Advertisements
Many entrepreneur's objectives are to grab the people's attention to focus on their product or
understand the reasoning why they promote it in that way. People get different messages throughout
the advertisement that is promoted. These people tend to go after what society goes after. If the
product is not on trend, then it must have a creative slogan for the society, so they have something to
focus. This is all based on the ethos, pathos, and logos that the creators focused on, so their message
could be reached out. As an example, the first advertisement of Budweiser consists of animals.
Ethos "represents credibility or an ethical appeal which involves persuasion by the character
involved," ( ). The purpose of this advertisement is to buy beer with a companion. These
entrepreneurs made their clip specifically for those who are into drinking beer. Since a small scene
concluded of a celebratory for the recovery of a missing dog, teens have a higher risk of being
tempted into wanting to drink. This can mislead to a negative effect on alcohol advertisements
which many teenagers are more eager to do. Then these entrepreneurs assure themselves that it is
believable for things to get uncontrolled as well as following along with the pathos. It has a way of
"convincing people with an argument drawn out through an emotional response" ( ). Humans fall in
love with animals while others don't. Throughout this mind process, these entrepreneurs assisted
themselves with statistics

Identifying A Cluster Of Media Communication
Examining a cluster of media communication in order to review common and unique approaches
that the marketing industry utilizes was not something that crossed my mind to ever do. The task
was not as easy as I expected when explained in class; but, it was interesting and seeing as though I
have learned over the years through my other classes that the average American spends somewhere
near 8 hours of their day watching television, the marketing industry has a big advantage using
commercials to attract their viewers and manipulate them into purchasing and using or consuming
the product they are delivering to them through the television screen. For this assignment, I tuned
into TBS where an episode of Friends was finishing up and an episode ... Show more content on
Helpwriting.net ...
Of all the commercials I saw, they were all geared towards young adults and older. From Ink–Joy
pen commercials to a Realtor.com commercial with Pepsi, Pizza Hut, and Reds Ale in between,
these commercials seem to be heavily concentrated on adults, the activities they take part in, and the
resources they will need for future endeavors. I was unable to document a significant difference in
the types of commercials shown during these programs in order to have much of a comparison, but
there was enough alike about them to dissect them and really figure out the methods which
broadcasting companies use in order to attract their buyers and consumers. For every television
channel I have ever watched throughout my life the commercials have always been significantly
louder than the actual show I am viewing; not just for these two channels, but I did notice it more
when actually having to pay attention. Why does this annoying thing constantly happen every
channel I choose to watch? The answer to this question: marketing purposes. It is in the companies
best interest on becoming successful with the product they are attempting to sell by turning the
volume up on their commercials louder than the actual television show because it attracts the
viewers and manipulates them in to paying attention to them. People are not watching television
shows to see the commercials; maybe some people on

Negative Effects of Television Essay
Negative Effects of Television
I hear the door slam abruptly and a thud from something hitting the ground. It's about 3:15, so my
sister should be home. I bring her backpack into the living room as I see her fixated on the
television. I tell her to put it away and she says ok, whatever. She gets to her room and not two
seconds later does her TV click on in her room. I ask her if she wants to play catch, "No that's
alright." She always loved to play catch, what about some basketball I ask her, "No, maybe some
other time," she says as her eyes are glued to the box. Is television so addictive that it makes
everything else look unattractive? It is very well maybe Marie Winn agrees; she names television
the "plug–in drug." Although not as ... Show more content on Helpwriting.net ...
Secondly, television has made children more violent. Television not only makes children more
violent, but it also makes children more fearful to the world around them. Cyndy Scheibe describes
how parents are concerned about violence on television. A big problem is that not only does adult
crime dramas include violence, but so do cartoons and slapstick comedies. Scheibe explains some
other effects of violence on television are that children may become less sensitive to the pain and
suffering of others in reality and television. She also states that children may behave in aggressive
and harmful ways to others. Scheibe says the reason for this is, "The impact of TV violence on
aggression seems to be partly due to imitation of the aggressive actions that children see
(particularly if they are done by the "good guys") and partly due to the message that aggression
works to get what you want and it's okay to use aggression it you are justified in doing so." (Scheibe
p1) Agreeing with Scheibe, Talia Trigilio also says violence in television makes kids more
aggressive. Cartoons carry a lot of violent content, 46% of violence is found in cartoons. Trigilio
said, "I was shocked to stumble across the statistic that there were more violent acts in an hour of
Saturday morning television than during prime time." (Trigilio p4) A Common show like the "Power
Rangers" is interpreting "violence is fantasy" but sometimes your viewers can't tell

The Lost Puppy
Companies and Advertising
Advertisements are made especially to grab the viewer's attention in any way possible. Many
companies use images to try and trigger their viewers emotions or facts to attempt to establish
credibility and get consumers to purchase their product or to grasp the message they are trying to get
across. Companies like Budweiser and Kleenex achieve their advertising goals by using ethos,
pathos, and logos.
The "Lost Puppy" Budweiser commercial did a very good job at reaching their viewers on an
emotional level.This advertisement started at a clydesdale farm, which is Budweiser's signature
animal, with a white lab puppy. Of course viewers are going to be captivated by the adorable lab
pup. As the commercials continues the pup get lost and goes on a journey back home. When the pup
is almost home a wolf approaches which concerns the viewer's because it seems like inevitable
death for the young lab. Until the clydesdale's appear and save the day and they all walk back home.
What a sweet nail biting commercial right? That is the whole point Budweiser has their audience so
caught up in this cute little puppy they do not even realize they are being sold an idea. Budweiser is
trying to get their viewers to look at their product as a family product that establishes unbreakable
bonds. They use pathos to plant this idea of a sweet little puppy with their brand so when their
buyers see their product at the store that is what they associate it with.
This particular

Literature Review on Television Ads
Literature Review On Television Ads
1. Television and Children
2. Television Commercials and Children
3. Television Commercials and Gender Roles
a. Content Analyses – Adults & Children
b. Impact
4. Television Commercials, Masculinity and Boys
a. Content Analyses
b. Impact
________________________________________
1. Television and Children
In this section I will be reviewing the literature on children and television. It has been demonstrated
that the average American viewer is exposed to 31 hours of television a week, of which three to nine
hours is devoted to commercials (Furnham, & Bitar, 1993). In the case of children, the average
preschooler watches 28 hours per week, while the average school–aged child, watches 24 ... Show
more content on Helpwriting.net ...
Males were also given greater credibility than were females. Male and female adult characters were
also still clearly associated with activities traditionally associated with their gender (i.e. men were
associated with mowing the lawn, while women were associated with doing the dishes). Finally,
they discovered that ninety percent of commercials had male narrators, and that this was true even in
the case of commercials for stereotypically female products.
Another extensive study was conducted by the Canadian Radio–television and Telecommunications
Commission, between 1984 and 1988. This study explored the portrayal of gender in Canadian
broadcasting, and included a subsection exploring the portrayal of gender in television advertising.
Some of their major findings included the fact that narrators were overwhelmingly male, and that
male characters portrayed in the commercials were twice as likely to be employed outside the home
than female characters. Female characters were also more likely to be involved in family situations,
especially in child–care (CRTC, 1990). Turning to look specifically at television commercials aimed
at children, careful and extensive study has determined that commercials aimed at children are sexist
in their depiction of female characters (Signorielli, 1993). Focusing on the Saturday morning slot
devoted to children's programming, Riffe, Goldon, Saxton, and Yu

Alcohol Television Commercials are Misleading Viewers Essay
Alcohol Television Commercials are Misleading Viewers
At any given time a person can turn on their television and find a commercial of some sort. Their
main purpose is for them to throw information about their product to anyone who will listen. It is
also common for this form of advertisement to be promoting an alcoholic beverage. Whether it's a
catchy song with the chorus chanting "This Bud's for you!" or three frogs belching "Bud–Wei–Ser!",
viewers learn the slogans and use them in their own lives. Needless to say, alcohol companies have
mastered the art of grabbing the attention of their audience by imbedding their images and words
through commercial advertising. Although clever, these advertisements can be misleading ... Show
more content on Helpwriting.net ...
Usually there is very little about the actual product at all and few statements about the specific
characteristics of the brand. They do provide, however, information on where the product can be
found and an exaggeration of its effects on the audience's lives. Additionally, "the more highly
valued the image, the more persuasive the ad is expected to be" (Covell, 1992, p.3), and since our
culture encourages alcohol consumption in order to have a good time, alcohol commercials play–off
that information as much as they can. For example, children look up to their parents and stereotype
them positively, and since alcohol is considered an adult activity, they also tend to stereotype
alcoholic consumption positively. Along with the association of alcohol and adulthood,
advertisements are to blame for the misleading assumptions that drinking is also associated with
athleticism, strength, beauty, fun, and sophistication. This most definitely leads to premature
drinking because adolescents are always striving for these values.
If people are constantly exposed to alcohol commercials, then why is it that we don't warn the
audience about their misleading advertising? In the article, "Effects

The Causes Of Drinking Alcohol In Teenagers
The Cause of Drinking Alcohol in Teenagers Nowadays, alcohol using in people in the present are
not the same us in the past anymore. It is not only adults who drink alcohol but also the teenagers.
Moreover, the number of drinking in teens increases continually. Also, becomes one of the largest
social issues among young. The problems of adolescent drinking alcoholic beverages whether beer
or wine will be increased in every country. Since the teenagers like to try different things and they
are also at the age of change in all aspects, which might be the cause of inappropriate behaviors of
drinking in teens. Also, it leads to the changing in their societies such as their alcoholic friends,
conflictions with their parents, and temptations from media in everyday life. These entire have an
effect on teens is using alcohol. So, there are several causes of drinking alcohol in teenagers include
lack of parental warmth, pressure from society and ... Show more content on Helpwriting.net ...
On their First step, teenagers may grow up in family who use alcohol, so it is influence from family
to be the causes of drinking alcohol in teens. Teenagers learn that drinking is a part of normal
everyday life, For instance, when they see it in their family all the time, they think it is appropriate
to drink alcohol because It is easy for them to find alcohol in their house. On the other hand, they
drink alcohol because of peer pressure. By the teenage years, peers are the most influential group as
teenagers navigate finding an identity and figuring out the roles that they play. Unfortunately,
teenagers who choose the wrong peer groups can find themselves getting into a lot of trouble as
using alcohol .When they choose peers who drink alcohol, they would like their friends to accept
them by drink it as well. Sometimes, their friends encourage them to drink, so they cannot decline
drinking from fiend's inducement to drink alcohol despite they do not want to

Effects of Advertisement on Indian Children
Impact of Advertisements on Children in India
Abstract
Background: Advertisements has been a part of our culture and its impact of young children has
been a concern for quite some time. The Society at large must raise their voice. Aim: This study was
conducted to find out the implication of irresponsible advertisements and their impact of children of
aged 7–15. Methods: Cross–sectional study was conducted on children and parents with two
separate independent questionnaires. 500 students from schools and 120 families are the subject of
the study.
Results: Rise in the sales of junk food, growth in TV ads, harmful content broadcasting, and no
regulation over unhealthy food and development of bad habits among children. ... Show more
content on Helpwriting.net ...
In the last two decades the impact of TV advertisements on children's memory and behaviour is the
major topic of debates in many countries, (EU Journal 2011). Aggressive advertising of cruel
amusement to children and teens (Media Awareness Network, 2005); The impact of advertisement
on food and obesity within teens and youth (Centers for Disease Control and Prevention 2010,
Atlanta); Impact of Advertising on Children's Health and Irrational Behaviour (HRD Ministry 2009,
Delhi), these are few literatures reviewed for the purpose of the study . This study plans to assess the
paradigmatic shift and impact of advertising in consumer behaviour pattern and behaviour in life of
a child from aged 7–15 from the capital city of Delhi, India. Though advertising is a vital tool to
generate consumption and drive the economic growth in India but excess exploitation of underage
children through advertisements can bear serious repercussions. Although there are always two sides
of the coin in some ways advertisements always enhance children's knowledge and understanding.
The aim of the study is to determine the characteristics of the perception and attitudes of children
towards television advertisements, the nature and extent of its impact on children.
Materials and Methods
The study was conducted in Delhi, the capital city of

Should Alcohol and Tobacco Advertisement Be Banned? Essay
Should alcohol and tobacco advertisement be banned?
We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street
ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people
and induce people to drink. On the other hand, the malign influence of advertisements shows
smoking as something "cool".
But we know the truth is not so. Alcohol is harmful for people's health and sometimes it may bring
bad effects to self–impression. And cigarette smoke contains over 4,000 chemicals, including 43
known cancer–causing (carcinogenic) compounds and 400 other toxins. These include nicotine, tar,
and carbon monoxide, as well as formaldehyde, ammonia, hydrogen cyanide, arsenic, ... Show more
content on Helpwriting.net ...
Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently,
tobacco companies have found new ways to promote their products to youth. They support their
sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they
seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a
stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact,
nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains
over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer.
What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non–
smoking people, children's health. The US Surgeon General and the US Food and Drug
Administration are among those who have examined the evidence and concluded that tobacco
advertising does increase overall consumption. If we ban adverts on tobacco products, they will
gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing".
Tobacco products will become ordinary consumption goods and thus the number of young people
who take up smoking in order to "be somebody" will decrease.
All of these points to the conclusion that alcohol and tobacco

Unit 9 Commercial Analysis Essay
Commercial Analysis Critical Thinking Unit 9 The first commercial I chose is from Sweden, and
aimed at a Swedish audience, however aside from statistics, the information given to us could be
presented anywhere in the world. The commercial begins showing an obviously European hillside
with grazing sheep and then cuts to a quaint pub at twilight, soft light from the big windows glowing
orange against the blue tint of the nighttime scene, a slow piano melody is heard in the background.
The narrator's voice starts speaking, in a thick cockney accent saying" For six generations, the house
of Taman has created an exceptionally smooth experience" the scene cuts to the inside of this cozy
pub. All the patrons are dressed in sweaters with scarfs and there is a civil, almost idyllic look to
everyone. There is a fire in the fireplace, everyone is smiling and everyone is holding a drink and
saying hi to ... Show more content on Helpwriting.net ...
The scene cuts again to a small rapid with water pouring over the rocks on a green hilly backdrop.
All the while the piano music plays in the background. The camera zooms in to a rock in the rapids
with the water sloshing about it and the scene changes to a glass being filled with Taman Whiskey.
The golden brown liquid gently sloshes around in a circular motion, mirroring the rapids and rocks
seen before. The scene is again the pub with people sitting in comfortable leather chairs and
socializing. The camera lingers on a bottle of Taman beside a full glass, piano playing in the
background, the fireplace in the distance, yet visible in the frame. The narrator again: "Taman,
smoothness in a bottle". The slogan "Smoothness in a bottle" appear on the screen in white letters.
By this point, all the classic tropes of the liquor advertising industry have been shown, the viewer is
lulled by the music and the narrator's slow gentle delivery, and it appears the commercial is at an

Alcohol Advertisements Affecting Young People
Excessive alcohol consumption is a growing health issue that is affecting young people all
throughout Australia. Some experts believe that the main reason for excessive alcohol consumption
is due to the fact that alcohol advertising are targeting young people during sports, while other
experts disagree entirely. Excessive alcohol consumption can be very damaging to human beings as
when consumed, the alcohol goes through the bloodstream which then can lead the alcohol to
anywhere in the body. Alcohol is a depressant, meaning that it slows the body's functional ability to
complete a task. It slows down the brain's activity, and depending on how fast they drink, or what
they are drinking, it results in the person having slower reaction times, poor memory, slurred speech,
mood swings and more. The effects of the symptoms are proportional to the blood alcohol
concentration levels in your body. So the more blood alcohol concentration you have, the slower
your brain will function for example. ... Show more content on Helpwriting.net ...
This creates a loophole for advertising alcoholic products to be televised during children's viewing
hours, considering they would be watching live sports". A recent Western Australian study may
support the idea that the advertising of alcoholic products during sports influences young people to
drink. The study found that three quarters of 155 children aged 9–15 years recognized Bundy Bear
(associated with Bundaberg Rum), and related it with alcoholic products. However, according to
Jeremy Griffiths, director of corporate affairs at Carlton United Breweries, "alcohol sponsorship
drives brand choice, not consumption levels." He also argued overall alcohol consumption has
decreased since the

Advertising of Hard Liquor on TV in The United States Essay
What Are The History, Laws, Profitability, and Responsibilities To The Consumer
Of Advertising Hard Liquor on TV In The United States?
INTRODUCTION
Purpose
The goal of this report is to inform the reader of the recent events that prompted hard liquor
advertising on TV. In addition, the laws associated with advertising across this media, as well as
recent legislative endeavors to control such advertising. Furthermore, the report also focuses on the
potential profitability the distilled spirit's industry will gain from advertising across this media and
the industries social responsibilities to the consumer.
Sources and Methods
Research for this report is gathered mainly from information found on the World
Wide Web. Some information was ... Show more content on Helpwriting.net ...
The case of 44 Liquormart, Inc. vs.
Rhode Island upholds the industry's commercial free speech rights by insuring that beverage alcohol
is allowed the same protection under the First Amendment as other legal products and services.
In addition, the Courts also ruled that truthful and non–misleading advertising is an essential part of
the free enterprise system. Withholding this form of advertising deprives the consumers of
knowledge that is needed to make conscious and informed decisions.
Federal Regulations
Advertising hard liquor on TV is a constitutionally protected right, however, the industry must
follow strict Federal regulations. An advertisement of distilled spirits can not contain any false or
misleading statement that tends to create a misleading impression of the product to the consumer.
Furthermore, a statement in an advertisement cannot say anything bad about a competitor's product.
Provisions are made also for a statement's design that cannot contain any material that is obscene or
indecent.
Federal regulations do not permit claims of distilled spirits having curative or therapeutic qualities.

This practice was very popular in the 1800's and early
1900's. Traveling salespersons would often stage a show in the middle of small towns claiming a
miracle cure for various sicknesses. Most often, the cure would involve alcohol consumption
causing the consumer to become intoxicated.
This advertising was false and misleading.
Flags, seals,

Role Of Television Advertising Of Lifestyle Products On...
CERTIFICATE OF THE SUPERVISOR
I ,Ms. Ruhi Lal Thakur hereby certify that kanchan Gupta student of Master of Journalism & Mass
Communication at Amity School of Communication, Amity University Uttar Pradesh has completed
the Project Report on the topic― Role of television advertising of lifestyle products in purchase
behaviour of youth and enhancing their lifestyle.
Ms. Ruhi Lal Thakur
(Signature)
Assistant Professor
CERTIFICATE OF THE CANDIDATE
This is to certify that the study entitled as "Role of television advertising of lifestyle products in
purchase behaviour of youth and enhancing their lifestyle." undertaken by me is original. I have not
submitted this project report to any other organization.
This project has been guided by Ms. Ruhi Lal Thakur, Assistant Professor, Amity school Of
Communication (ASCO), Amity University, U.P.
This is submitted to Amity School of Communication in partial fulfillment of the requirement for
the award of degree of Master's of Journalism and Mass Communication of session (2013–2015).
KANCHAN GUPTA
A2028813068
SIGNATURE DATE:
ACKNOWLEDGEMENT
The preparation of this work has been successful due to the help and inspiration received from
various sources. I would like to express my gratitude to all those who gave me the opportunity to
complete the summer internship project report entitled "Role of television advertising of lifestyle
products in

New Belgium Case Analysis
Introduction
The New Belgium Brewing Company is one of the top three craft beer breweries in the nation. It has
experienced solid growth from its original entry as a niche marketer to a brand that is now
distributed across the country. Much of New Belgium's success is a result of a well–developed
positioning strategy that promotes the company's culture as much as its product. Not coincidentally,
New Belgium's target market chooses brands like Fat Tire because of both the company's culture
and its product. Our evaluation of the two New Belgium cases indicates that the craft beer industry
remains an attractive investment for the company, particularly because of its specific capabilities
and resources. The cases also suggest that a ... Show more content on Helpwriting.net ...
New Belgium is, however, the third–largest craft brewery in the nation, with estimated sales of over
$100 million, equaling approximately 700,000 barrels of beer per year. An analysis of the craft beer
industry as a whole suggests that there is continued growth potential for New Belgium. Exhibit 5.1
of the New Belgium Brewing (B) case shows that craft beer is the fastest growing segment of the
U.S. alcoholic beverage market, with an increase in market share of over 100 percent from 1999–
2011. It is also an industry whose customers tend to be extremely loyal, making them less likely to
view craft beer as a commodity. Consequently, craft beer has a higher probability of being immune
to competition from inferior goods and substitutes. This is particularly applicable to New Belgium's
target market of "beer connoisseurs" that appreciate the high quality and taste of craft beer and who
include "executives, lawyers, and accountants" with the continued ability to pay higher prices for
craft beer, enabling the craft beer industry to achieve gross margins of up to 30 percent (Clark
& Rogler, 2013).
Four other strengths of New Belgium indicate continued

Essay on Controversial Television Advertising
Introduction
Parents today have an obligation to keep their children safe from the harsh reality of life around
them. Just by turning on the television a child is subjected to violence and provocative images, or is
shown the "coolness" of lighting up a cigarette and drinking alcohol. Television advertisements pose
a threat to preserving a child's innocence; they go above and beyond being an advertisement and
become a weapon that is slowly tearing away at the decency in American homes.
Parental Involvement
Televisions are now equipped with V– Chips and Parental Controls, but even on the channels that
are meant for children you can find programming with inappropriate subliminal messages that are
meant to entertain the adults. ... Show more content on Helpwriting.net ...
This is obviously a reference to marijuana use and is inappropriate material for a children's movie,
proving that the movie industry is targeting the adults.
To keep our children safer from harsh television programming, they invented the V–Chip. "On
January 1, 2000, the "V–Chip" became required equipment in virtually all television sets sold in the
United States... The V–Chip permits parents to program their television sets to block out violent,
sexual or other programming they don't want their children to see" (AGENCY GROUP 03, 2000 p.
?).
Works Cited:
Agency Group 03 (2000, January 1). FCC V–CHIP TASK FORCE RELEASES UPDATED
SURVEY ON THE ENCODING OF VIDEO PROGRAMMING. Retrieved May 22, 2005 FDCH
Regulatory Intelligence Database, EBSCO HOST.
Hill, J. (2004, May 27) "Shrek 2" features dizzying array of in–jokes and cultural references. Did
you spot them all?. Retrieved May 22, 2005, Skwigly Animation Magazine:
http://www.skwigly.co.uk/magazine/articles/01–05–04/dreamworks/shrek2jokes01.asp
LaTour, M. S., Henthorne, T. L. (1993). Female Nudity. Journal of Consumer Marketing, Vol. 10,
Issue 3, p25. Retrieved May 12,2005, EBSCO Host.

Reed Business Information. (2004, October) TV Channel Blocker. CED Magazine, Vol. 30 Issue 10,
p62. Retrieved May 22, 2005, EBSCO Host
Rehman, S. N., & Brooks Jr., J. R. (1987, September). Attitudes

Sex in the Media Essay
Sex in the Media
One of the most important resources of a business is its advertisement team. Due to the fact that
people can and will buy your product only if they know about it. This is the reason that marketing
and advertisement have the biggest budgets in a business. This is the reason that places such as
Amazon.com spend up to four million dollars on advertisement a year, according to 'Dream–
Biz.com' written by Burke Hedges. There is a saying that goes 'Sex–sells' is this true? Most people
would argue that it does. Since choosing this topic it has forced me to see everything different.
When I sit and watch television I can?t help but notice all of the strong sexual messages that are
being thrown at me ... Show more content on Helpwriting.net ...
These urges are perfectly natural. So experiment. Explore. Even play the field. When fruits join
together, it?s a very special thing.? Cadbury Schweppes? the owners of Snapple feel so strongly
about these commercials that they have invested over 33 million dollars. They obviously must be
working but advertisements are supposed to expose the consumers to your product. Maybe I?m just
a little uptight when I expect the commercial to tell me something about the product. For years
music videos have been venues in which artist can show off other performing skills may it be acting
or dancing. They were originally created for promotional purposes. These promotions are generally
used to show the artist in a different light. Of course there are commercials for artist?s records as
well. One commercial in particular bothered me. There is an R&B artist by the name of ?Tank? it is
obvious that he cares about his appearance because of his well chilled physique, but he has one
commercial where he is working out; doing sets of bench–presses, push–up, pull–ups and so forth.
What bothers me about the commercial is that you don?t hear any of his music and just watch him
work out. From my understanding what the consumer is buying is his music and not his body. I
know that sex sells but it seems to me that advertisers no longer want to do any work, just slap an
attractive body on screen or paper and call it a day.
Negative Effects of

Alcohol And Tobacco Advertisements
During the early 20th century our great nation established an amendment, due to a national
temperance movement, many believed would reduce recklessness, destructive behavior, social
issues, improve the health of America, etc. The 18th amendment brought an era of Prohibition which
led to a dramatic decrease on alcohol related deaths, however it led to organized secret crimes and
the country ratified the amendment with the 21st amendment. Also prominently during this time
women were changing to the independent and "sexy" life style thus being persuaded by tobacco
companies on how smoking makes them thinner and empowered. Nevertheless throughout the 20th
century health problems were arise due to smoking. Alcohol and tobacco advertisements should ...
Show more content on Helpwriting.net ...
Alcohol and tobacco advertisements are created to encounter a certain demographic. Billions of
dollars are spent on advertisements to make sure their product is being sold. "An estimated $15
billion is spent each year on tobacco advertising," to drag people in by spreading a message that
people who smoke tobacco are rich and successful people fulfilled with a glamorous life (Walsh).
Both advertisements are aiming for younger crowds because they know that the younger they get
addicted to the product the more they will use it through out their lives. Advertisements play a big
role when it comes to reaching younger crowds and they do this by using relatable things like
celebrities, using younger actors in their commercials, showing how if you use the product you can
have a good time, etc. When a realtor, a car salesman, insurance company, or any one who is trying
to sell you something knows that if you can connect with someone emotionally they are more likely
to agree with you or move forward with the sell because when you connect with someone on an
emotional stand point what that person hears connects them with that memory or feeling that
follows it, and it makes it rememberable. Also,"Researchers found that young people who could
accurately identify alcoholic products and who said they liked the ads were

Product Placement vs Tv Advertisement
An Explorative Study of Testing the Effectiveness of Product Placement Compared to 30–Second
Commercials
Kristin Blondé and Irene Roozen
Kristin Blondé: Irene Roozen:
Kristin.Blonde@vlekho.wenk.be Irene.Roozen@vlekho.wenk.be
tel:+32–2–221.12.59 tel:+32–2–221.12.96
Vlekho–Business School 336 Rue Royal 1030 Brussels Belgium
1
An Explorative Study of Testing the Effectiveness of Product Placement Compared to 30–Second
Commercials
Abstract
The main objective of this paper is to compare the effectiveness of subtle and prominent product
placements with the effectiveness of 30–second commercials for the same brands. Two experimental
groups were exposed to TV– drama series and 30–second TV commercials in the break of the ...
Show more content on Helpwriting.net ...
It is forecasted that global paid product placement spending will grow at a compound annual rate of
27.9% in the 2005–2010 period to $7.55 billion, as product placement growth continues to
significantly outpace that of traditional advertising and marketing. The overall value of the
worldwide product placement market, including the barter/exposure value of non–paid placements,
will increase 18.4% compounded annually to $13.96 billion in 2010 (PQ Media, August 2006). It is
therefore not surprising that the concept of product placement is daily discussed, applied, and
reported in the world of professional marketers (Russell and Stern, 2006; O' Loughlin, 2006; Levin,
2006; Karrh et al. 2003;).
3
The Rising Importance of Product Placement in Europe While brand or product placement is
prevalent in the US because of vague or nonexistent regulations, the transition is moving slower in

Europe due to stricter rules governing the use of product placement (PQ Media, 2006). In Europe,
The European Commission is working on the legislation of using product placements for movies or
TV–programmes and has set out its plans, in order to update 1989's Television Without Frontiers
Directive, extending the rules to all TV–like services and

Essay on The Effects of Advertising
The Effects of Advertising Marketers used many different themes and techniques to make sure that
children remember and ask for their products. During two hours of Saturday morning programming
for children over forty ads are shown for different commodity type products. Various techniques are
used to advertise these products and each ad have an underlying message. Different commodity type
products are advertised to children. The ads that we observed fall into the categories of food, health
and beauty products, movies and public service announcements. In the category of food items such
as, cereal, candies, fruit punch, potato chips, frozen threats, hamburgers, French fries and chicken
nuggets are marketed in intriguing and ... Show more content on Helpwriting.net ...
Oreo cereal used a news setting to show the importance of their cereal by showing an anchor woman
asking a kid, who is so much engage in eating his cereal, his opinion regarding the taste of the cereal
and then turning to the cow to ask her opinion. Humor was the intent in this commercial because a
cow cannot talk. Most ads over state the size of their products. For example, an ad for Popsicle
shows the Popsicle being so big that it goes through the roof of the house. The techniques used were
geared towards making a lasting impression on the kids so that they will in turn influence their
parents into buying these products for them. All of the products have an underlying message or
theme. Through these ad kids are encouraged to pursue an education, clean their rooms, and expect
rewards for good actions. Most of the advertisements also promote socialization and glamour.
Chucky Cheese ads start off with a jingle to do your math and clean your room, advocating
cleanliness, education, and reward for doing those things because if you do those things then you
will get to go to Chucky Cheese where you can have a real good time. The shampoo ad shows
children having fun at a park. Some of them were on swings with their beautiful hair (which
supposedly resulted from using the shampoo) swaying in the breeze while others were washing their
hair with the shampoo and others were roller skating in the air. The underlying message seems to
indicate that this is a

The Drinking Age Of The United States
While driving home on the way back from a relative 's house, a sudden flash pierces your vision.
Traveling 60 miles per hour, a truck smashes into a nearby Honda. The impact causes the death of
two innocent conductors who had their lives grasped from them by a 17–year–old girl who was
intoxicated.
Even though the legal age to start drinking in the United States is twenty–one, most teenagers tend
to start drinking beforehand. These teenagers drink more heavily than adults do; therefore,
developmental issues tend to be a factor that may affect a teenager's system if they drink throughout
their lifespan. Although teenagers are aware that drunk driving can be fatal and can cause permanent
damage, they recklessly get behind the wheel under the ... Show more content on Helpwriting.net ...
Regardless, these magazines are attainable to people of all ages and can be a negative influence for
young adults. The key factor that advertisers of alcoholic beverages should consider is that children
can indeed come across these magazines. Young people from ages twelve to twenty are several
times more likely to see alcohol advertisements than adults would during this time period (Hopkins
n.pag.). Magazines and advertisements illustrate the consumption of alcohol and they try to
enrapture the mind of children.
Regarding this time period as well, teenagers of the 21st century rely on social media and
advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal
problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder
about situations that they have seen on advertisements to help them forget or efface their problems
(Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more
exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of
what industries advertise is more likely to be seen by teenagers instead of adults who are actually in
the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of
drinking in their articles or magazines.
Equally important, if one happens to have a 0.08% alcohol level while driving, the person is
considered to be

Advertisement and Vice Product
Jeffrey Chau Zi Hao
English 1A
Ms Valarie Fong
"Vice" Product and Advertisement When is the last time you go to order a burger in fast food shop?
And recently have you ever went to a convenient store and purchased a pack of cigarette? Nowadays
advertisement of fast food, tobacco and alcohol product are catchy in magazines, newspapers, TV
commercials or bus stop stations and it seems these products have become part of our daily lives.
Fast food, tobacco and alcohol products are advertised as our "trusted friends" and fast food, tobacco
and alcohol companies are targeting not only adults but also teenagers and children to be their
potential customers. What are the possible adverse effects brought by these "vice" or unhealthy
products to ... Show more content on Helpwriting.net ...
What would young people think about this advertisement? To most of the teenagers there are plenty
of things that they are restricted to know about when they are very young. Many young people are
very eager or curious to explore new stuff like sex or even smoking and drinking. Tobacco and
alcohol companies are now even focusing 18–to–25 year old markets by promoting events at bars
and sponsoring rock and blues concerts. Every year alcohol companies spend $5.7billions on
commercials concentrated in sports programs to make their products part of the fun in the matches.
Such advertisement strategies by fast food, tobacco and alcohol companies may seem not a big deal
to us, however it would be not wise for us to ignore the potential impacts by such products as they
are already influencing our life little by little. Too much fast food not only has brought harm to
young people's health but also distorted their universal values by misleading them that everything
are granted when their parents promise to buy them fast food after they constantly nag or beg their
parents. For cigarette and alcohols, even though these products are for adults only, we should not
underestimate the potential harm to teenagers. More and more teenagers may become pro–longed
smokers and drinkers and eventually some of them may end up giving up their future by abandoning
their study or jobs. In worst case scenario there may result in family dispute and violence. It would
be very sad that

Teens: Communication Complications In Advertising
Communication Complications in Advertisements
Teenagers views on the world today
Advertisements surround us, and everyday they affect the unknowing minds of the younger
generations. Researches have been investigating this topic for years, as the strategies these
advertisements use are incredibly effective. This is shown through Pechmann & Reibling (2006),
Godbold & Pfau (2000), Belstock, Connolly, Carpenter, & Tucker (2008), Targeting teens. (1998)
and What is the impact of advertising on teens? (n.d.). The research from these studies is extensive
due to the long history of the influence of advertisements. Companies use advertisements to
persuade and affect young persons worldviews and health behaviors. What is the impact of
advertising on ... Show more content on Helpwriting.net ...
That is a ploy to get more teenagers to buy from them, basically making teenagers vessels for sales.
Parents do not realize how much this affects themselves, without even knowing it parents are also
being blindsided to the fact that their child is losing his/her identity to the marketing industry.
Godbold (2000) discusses the use of advertisements affecting adolescents health. Godbold (2000)
stated that underage drinkers who saw an informative or information–based anti–drinking public
service announcement were less likely to adhere peer pressure. "The average age of initiation of
alcohol use for adolescents is between 13 and 14" (p. 411 & 412). That is how quickly children can
be influenced, at such an early age those children are already exposed to so much and letting these
advertisements influence them can lead to a harmful future, or no future at all. As those adolescents
go their use of alcohol tends to increase and a variation of things could possibly happen to them.
Alcohol–related highway accidents, violent crimes, truancy, low performance in school, and even
dropping out of school, and lifelong alcohol abuse behaviors are all potential consequences of the
introduction of alcohol at such a young age. Belstock et al (2008) and Pechmann (2006) show how
marketers use ploys to get people to behave a certain way, they both have found they are very
accurate in

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