Presentation made by Sean Maher, CEO of Downtown Boulder, Inc. for the 2016 Inter-City Visit

1. Downtown Boulder

2. Downtown Boulder
• Business Improvement District
– $1.3 million budget
– Clean/Safe programs
– Marketing
• Downtown Boulder, Inc. - (c)(6) Membership
– $475,000 budget
– Special Events
– Advocacy

3. Downtown By the Numbers
• 170 retail stores – 415,000 SF
• 104 restaurants and cafes – 305,000 SF
• 2.1 million square feet of office space
• 58% of sales tax from F&B

4. Keys to Downtown Success

5. University of Colorado
•$2.1 billion annual impact
•Major draw for World’s Best and Brightest Students, Citizens, and
Speakers

6. Close. . . But Not Too Close!

7. • Encourage Density of Non-Student Housing
– 30,000 people within walking distance of Pearl
Street
– Residents and walkability are
critical to 24/7 downtown
• Downtown Positioned as Employment Hub
– Incentivize new office & mixed use projects
– Twitter, Google, and other technology and start-up
companies are key

8. • Tenant Mix is Steered Toward Strong Anchors
and Locals
– Visit Peppercorn, Into the Wind, Art Source
– Maintain retail and restaurant balance
– Focus on unique, upscale, and active lifestyle
– Discourage college bars, fast food, c-stores

9. Downtown Target Markets
• Affluent Local Residents/Families
• Downtown Employees – Tech/Startup/Professionals
• Denver Metro Day Trippers
• Tourists
• CU Parents/Alumni/Fans
• Students Are Not a Focus of our Marketing

10. Downtown Brand Positioning
• Local, Local, Local!
– Unique Tenant Mix Not Found Anywhere Else
• Kids & Families Are Major Focus
– Outdoor features, events, etc.
• Active/Healthy Lifestyle Destination
– Embrace Your Community Personality!

11. Website Profiles of Local Merchants
LoveTheLocal.com

12. Banner Program Highlighting Locals

13. Invest in Kids’ Amenities

14. Family/Kid Focused Events

15. Active/Healthy Lifestyle Branding

16. Events Reinforce Active Lifestyle
Branding

17. Downtown Challenges
• Access and Parking
– Alternative modes are high but likely maxed out
– 60+ demographic avoiding downtown
• High rents & taxes threaten local merchants
• Transients and Behavioral Issues
– Legal pot has increased numbers
– Younger & more aggressive demo

18. Thank You!