Audit MailCharts created as part of the Email University course.

1. Freelancer.com
Newsletter flow
Created by MailCharts.com

2. Let’s check MailCharts for
their emails.

3. Let’s check MailCharts for
their emails.

4. Let’s check MailCharts for
their emails.
Alright, let’s pick this one.

6. Let’s look at the whole
email before diving in…

7. Let’s look at the whole
email before diving in…

8. Let’s look at the whole
email before diving in…

9. Let’s look at the whole
email before diving in…

10. Let’s look at the whole
email before diving in…
Great, we’ve reached
the end of the email.

11. Let’s look at the whole
email before diving in…
Great, we’ve reached
the end of the email.
Back to the top…

13. Email subject:
“4 ways to Boost Your Online Presence"

14. Email subject:
“4 ways to Boost Your Online Presence"
The header image totally
aligns with the subject.

15. Email subject:
“4 ways to Boost Your Online Presence"
The header image totally
aligns with the subject.
This is lovely!

16. Email subject:
“4 ways to Boost Your Online Presence"
The header image totally
aligns with the subject.
This is lovely! Also, the whole banner
is clickable! :)

17. Buuuut, the logo isn’t clickable.
I would expect this to take me
to freelancer’s homepage.
Email subject:
“4 ways to Boost Your Online Presence"

18. Buuuut, the logo isn’t clickable.
I would expect this to take me
to freelancer’s homepage.
Not a biggie though :)
Email subject:
“4 ways to Boost Your Online Presence"

19. Email subject:
“4 ways to Boost Your Online Presence"

20. Nice personalized greeting
(your real name appears here)
Email subject:
“4 ways to Boost Your Online Presence"

21. Nice personalized greeting
(your real name appears here)
Email subject:
“4 ways to Boost Your Online Presence"
This copy is amazing. Spot-on
for their target audience!

22. Nice personalized greeting
(your real name appears here)
Email subject:
“4 ways to Boost Your Online Presence"
This copy is amazing. Spot-on
for their target audience!
Nice transition!

23. Email subject:
“4 ways to Boost Your Online Presence"

24. Email subject:
“4 ways to Boost Your Online Presence"One way…

25. Email subject:
“4 ways to Boost Your Online Presence"One way…
Two…
Four!
Three…

26. Email subject:
“4 ways to Boost Your Online Presence"One way…
Two…
The subject perfectly aligns
with the content.
Three…
Four!

27. Email subject:
“4 ways to Boost Your Online Presence"One way…
Two…
The subject perfectly aligns
with the content.
Three…
Four!
I LOVE it when this happens.

28. Ok, let’s find some bloggers!

30. Look at that!

31. Look at that! This perfectly aligns
with the button we clicked.

32. Look at that!
Experiences this great are rare, sadly.
This perfectly aligns
with the button we clicked.

33. Let’s keep going

35. Easy to understand
“how it works” section

36. Easy to understand
“how it works” section
Prominent form with
no distractions.

37. Easy to understand
“how it works” section
Prominent form with
no distractions.
This user experience
is amazing. I bet Freelancer
makes a LOT of money from
their emails.

38. Let’s keep going

40. Relatively short form
(only 6 fields)

41. Relatively short form
(only 6 fields)
Nice CTA that’s
impossible to miss.

42. Relatively short form
(only 6 fields)
Nice CTA that’s
impossible to miss.
Come on… you KNOW
my email!

43. Relatively short form
(only 6 fields)
Nice CTA that’s
impossible to miss.
Come on… you KNOW
my email!
This makes me sad,
we were doing so well :(

44. Let’s keep going

46. Relevant and impressive
stats — nicely done.

48. Great helper copy.

50. These guys know what
they’re doing…

51. These guys know what
they’re doing…

53. Adds credibility

54. Adds credibility
Clicking this scrolls you to the top
(so you can fill out the form).

55. Adds credibility
I wish this animated
back up instead of refreshing
the page. I thought this opened
a new tab for a second.
Clicking this scrolls you to the top
(so you can fill out the form).

57. Back in our email

58. Back in our email
What happens if I click this?

60. Wow, another personalized landing…
just for Website Designers!

61. Wow, another personalized landing…
just for Website Designers!
Same structure, different content.
This is perfect.

62. Wow, another personalized landing…
just for Website Designers!
Same structure, different content.
This is perfect.
We were going to stop here,
but check this out…

64. When you enter your
email information…

65. 2 new fields appear
When you enter your
email information…

66. 2 new fields appear
When you enter your
email information…
… and if they recognize your
email address, they ask
you to log in!

67. 2 new fields appear
When you enter your
email information…
… and if they recognize your
email address, they ask
you to log in!
This is brilliant.

68. 2 new fields appear
When you enter your
email information…
… and if they recognize your
email address, they ask
you to log in!
This is brilliant.
I could log in directly if you
passed my email address
from the email ;)

69. Freelancer.com’s email marketing efforts
must drive a ton of money. This would
explain such an outstanding experience.
Emails these great are rare to find
and always a delight to interact with.