The key necessities in developing and delivering a convincing presentation that engages the audience, communicates clearly, and creates strong takeaway.

1. PRESENT IN ENGLISH
Karen Darmon
kdarmon@gmail.com

2. WHAT MAKES A GOOD
PRESENTATION?
• INSPIRES
• ENGAGES
• COMMUNICATES KEY
POINTS
• CONVINCES THEM TO
ADOPT YOUR
MEASURES

3. COMMUNICATE
HOW MANY
MESSAGES
SHOULD
A PRESENTATION
HAVE?

4. START WITH….

5. Then, ask yourself “WHY”
you’re speaking
“Milk it” : Why are you standing in front of these people instead of sending it in
written form– what’s behind the personal contact?

6. So, what’s the “message”?
Who
Why
The Message
What

7. After, start to create the narration
Three points that develop this are:
1. ___________________________
A*
2. ___________________________
B*
3. ___________________________
* How do these points link?
Message:

8. So where do you put
The Message?
Message
Message

9. So where do you put THE
MESSAGE ?
Message
Support
CONCLUSION

10. The magic rule of “tell me”
Introduction:
Tell me what you are
going to talk about
Body:
Tell me
Conclusion:
Tell me what you just said

11. Develop your message
THE
MESSAGE
ethos
pathos
logos

12. introduction body conclusion

13. Introductions
there’s a purpose behind it all: 4+1
Greeting
• It sets the tone
and embraces
the audience
Introduction
• It legitimizes you
Purpose
• It explicitly focuses
the audience on key
elements to be
covered/ creates the
“listening framework”
Agenda
• It prepares the
audience on
how to listen
“The Hook”-
• It engages the
audience and
seduces them to
listen

14. CREATE THE HOOK: THREE
TECHNIQUES
1.Problems
2.Amazing
facts
3.Story/Anecdo

15. CREATE YOUR STORY
• LINK TO CREATE A TIGHT NARRATION,
POSITIONED BACK TO THE MESSAGE
• USE THE LANGUAGE WHICH FITS

16. WITH LINKING WORDS
• Connect the dots using linking words
• They structure and
drive ideas

17. Linking Ideas
_________________:
firstly, secondly, thirdly, finally; to start off with/after that/the next step is…; following that, lastly,
before that, later on, then, next, before,
_________________:
furthermore; besides, what's more, also, in addition, moreover, equally important, similarly,
again, as well as
__________________:
in general, on the whole, generally speaking, broadly speaking, in most cases, globally, over all
___________________:
Except, apart from, besides, with the exception of, excluding
____________________:
especially, particularly, in particular, most importantly
____________________:
for example, for instance, such as, in the same way, e.g., namely, thus,
____________________:
because of, due to, as a result of, owing to +noun, since, so, therefore, for this reason, even
more important is the fact that
____________________:
despite, in spite of, while, whereas, but, yet, though, although, even though, nevertheless,
however, on the other hand, still, contrary to, on the contrary
___________________:
In short, at a glance, in a nutshell, on the whole, in a word

18. Convincing
- action plans -
What
So what – why is it important
Now what -what do we do

19. Storytelling

20. Stories
A Stanford research
study showed that
statistics alone have a
retention rate of 5-
10%, but when
coupled with
anecdotes, the
retention rate rises to
65-70%.

21. Stories
A Stanford research
study showed that
statistics alone have a
retention rate of 5-
10%, but when
coupled with
anecdotes, the
retention rate rises to
65-70%.

22. •Good content
isn’t about good
storytelling. It’s
about telling a
true story well

24. TELL US A STORY
Flock of Birds

25. USE YOUR VOICE
HOW DO YOU TELL A STORY
-A Flock of Birds–
A Folktale from India
There was once a flock of birds peacefully pecking seeds under a tree. A hunter
came along and threw a heavy net over them. He said, "Aha! Now I have my
dinner!”
Realizing the potential danger they were in, the mother bird called all of her birds
to attention and told them to all flap their wings at the same time.
All at once the birds began to flap their wings. Up, up they rose into the air, taking
the net with them.
They came down on the tree and, as the net snagged in the tree's branches, the birds
flew out from under it to freedom.
The hunter looked on in amazement, scratched his head and muttered, "As long as
those birds cooperate with one another like that, I'll never be able to capture them!
Each one of those birds is so frail and yet, together they can lift the net."

26. USE WORD IMAGES
• VERBS WHICH
SHOW ACTION
• ADJECTIVES
• METAPHORS
• GIVE PERSPECTIVE
TO NUMBERS

27. 4 techniques:
Examples or
stories-
Comparisons
/ metaphors
/and analogies
Concrete
numbers more
meaningful
when
compared
Quotations
and
testimonials

28. metaphors
Turning bland text into sizzling content may sound
difficult, but it requires only two simple steps:
 Like a chef tastes a dish before serving, you need to
know when your content lacks flavor. You have to spot
weak phrases.
 And just like a chef grinds a little extra pepper,
sprinkles a few coriander leaves, or drizzles extra lime
juice, you need to balance the flavors of your writing,
too.

29. Action verbs
• https://www.visualthesaurus.com/wordlists/36

30. Quotes
• I alone cannot change the world, but I can cast a stone across the
waters to create many ripples. – Mother Teresa
• Change almost never fails because it’s too early. It almost always fails
because it’s too late. – Seth Godin
• “It is not the strongest of the species that survives, nor the most
intelligent that survives. It is the one that is the most adaptable to
change.“ – Charles Darwin
• “Some men see things as they are and say, “Why?” I dream of
things that never were and say, “Why not?”– George Bernard Shaw

31. Questions to Engage
• Rhetorical
questions
• Tag questions

32. The seven rules of rhetoric•
• Repeat words: I still have a dream. It is a dream deeply rooted in the American dream
• Repeat sounds: We are the people...who persuaded others to buy British, not by begging them to do so, but because it was best.
• Use contrast and opposites: Ask not what your country can do for you-ask waht can you do for your country.
• Group key points in threes: We must therefore act together as a united people, for national reconciliation, for nation building for
the birth of a new world.
• Ask rhetorical questions: What are our chances of success? It depends on what kind of people we are.
• Accumulate supporting points: We are the people who, amongst other things, invented the computer, the refigerator, the
electric motor, the stethoscope, rayon, the steam turbine, stainless steel, the tank...
• Use metaphorical language: To lead our country out of the valley of darkness.

33. NOW YOU’VE JUST GOT
TO…ARTICULATE
SAY IT LIKE YOU MEAN IT:
Techniques
•Stress
•Pace
•Chunk
•Volume
•Pitch

34. Use Your Voice
• Vary Your Pace To Generate
Interest
• Use A Low Pitch To Project
Authority Influence
• Inflection Should Be Used
To Vary The Pitch
• Volume Could Be Varied By
Stressing The Most Important
Words And Phrases
• Pause Is Extremely Helpful-
It’s Used For Emphasis,
Effect And Moot.

35. QUESTIONS
• DON’T BE AFRAID
• RECOGNIZE THEIR VALUE
• BE DIPLOMATIC AND USE YOUR
RESOURCES